You won’t be able to send to or receive from *.Cadillac, *.Chevrolet, or *.GMC, while friends of other brands, from Dodge through Toyota, will have that pleasure. General Motors withdrew three applications for what is called a “generic top level domain” or gTLD. Oddly, the applications for Buick and the supposedly illegal Chevy are still on the books.
A gTLD replaces the familiar dotcom. In case you want your own gTLD, it does not come cheap. The application fee alone is $185,000 and the annual fee runs another $25,000. On top of this come significant expenses of running the extension, which “can put the total cost for a new TLD into the millions,” as Steve Jones, COO and Co-Founder of Domainate said.
While GM is saving money, Volkswagen splurges: It registered a pricey gTLD for each of its vast collection of brands, except for Porsche and Skoda .