Despite Audi CEO Rupert Stadler’s warnings that the effect of the Chinese New Year affects the usually glorious Audi numbers, Audi’s February sales still are something to be proud of.
|Audi Global Sales February 2013|
Despite a problematic Europe, despite a model changeover of Audi’s best-selling A3, and damn the Chinese New Year, Audi still managed the best February in its history. Sales are up 3.2 percent overall.
The Chinese loss of 3.5 percent also looks benign and indicates a strong March. A miracle happened in Europe, with Audi booking a tiny gain.
Audi also gains TTAC’s admiration for the best numbers presentation in the business. Everything in a neat table, current and prior year numbers, percentages, all here. Journalists don’t have to go into the archives, they don’t have to make deadly Excel mistakes. Danke!
Remember: You aren’t a global automaker if you don’t publish monthly global numbers.