Attention Chevy Dealers: You're Supposed To Be Downplaying The Korean Connection
I’ve mentioned this before, but it bears repeating: from the perspective of the manufacturer, dealers are the worst part of the business. Their consistent thirty-day-crunch mindset leads to all sorts of idiocy, including the “$500 Dance Contest” you see above.
There’s something appropriate about it, however:
Like the Cruze, Sonic, and Spark, “Gangnam Style” is a Korean product that has inexplicably found a wide following in the United States. One might quibble that the Cruze and Sonic are built in America, and one might respond that it’s an all-American bunch of electrons carrying the image of a man dancing like a horse while wearing a flotation device to your eyes. Given the early reports we’re hearing from the Impala launch, GM might be better off leaving all of its development work to Daewoo, er, “GM Korea”.
The decreasing number of Chevrolet dealerships, combined with the possibility of increasing Chevrolet sales, might permit GM to put a little more soft pressure on the dealers that survive the purge. When they can, they might want to follow the example below. This was given to all the Lincoln-Mercury dealers in the Seventies, along with a strong suggestion that it be used as-is:
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Detroit? Korea? A really big meh. Small Chevvies are NOT performance cars and neither are most four door sedans. People that like GM or get a good deal will buy a Chevy. GM haters going keep hating. The I got 400k miles on my toyondavolsan; I've only went through 5 clutches, 6 timing belts,enough brake rotors to make a belt for a fat man, 3 radiators, and some MIT/CALTECH level electrical problems but I'll keep buying these cars for life will chime in. Recognize appliances as appliances and drive them until they die.
I thought the commercial was kinda humorous at least the first time watching it. Better than that one with the fat guy from SW Ontario in the tuxedo that played pool that was aired during Hockey Night in Canada. Somebody help me out what was his dealership?
Not too wander off topic, Jack, but if you don't find a way to pull a Jeff Gordon on a dealer, I'll be terribly disappointed.
I guess I'm lucky, car dealers in and around the Raleigh NC area are mostly decent. The circus stuff is at the "well used" lots with the 12x25 trailer as the office. The Toyota dealer I bought my car from last month has a very nice comfortable facility, the waiting area for service is damn nice, big flat screen tv, free coffee and food, wi-fi, etc. And one of the few dealers that can properly detail a car.