By on February 15, 2013

Volkswagen raced into the new year, and any silent hopes by the competition that the Wolfsburg juggernaut would finally be slowed down by the drag called Europe were dashed. Europe’s largest carmakers began the year with a 14.9 percent increase, delivering nearly 100,000 units more worldwide than in January 2012.

Volkswagen global group deliveries January 2013
1M’13 1M’12 YoY Jan’13 Jan’12 YoY
Total 749,900 652,400 14.9% 749,900 652,400 14.9%
Europe 252,200 259,900 -3.0% 252,200 259,900 -3.0%
Ger 73,900 74,100 -0.2% 73,900 74,100 -0.2%
WEur ex D 138,100 144,400 -4.4% 138,100 144,400 -4.4%
EEur 40,200 41,400 -2.9% 40,200 41,400 -2.9%
China 298,300 208,200 43.3% 298,300 208,200 43.3%
USA 42,700 36,700 16.2% 42,700 36,700 16.2%
South Am 77,300 78,100 -0.9% 77,300 78,100 -0.9%
Black: VW data. Blue: TTAC calculated
Including Porsche from August 1,  2012. Excluding MAN and Scania

In January, Volkswagen sold 7,700 fewer units in Europe, a drop in the proverbial bucket compared to the 90,100 units it sold more in China and the U.S.

In its communique, the company went to great pains to explain that “the sizable increase in China” was “due to the later date set for the Chinese New Year.” The company warned that “for February, we expect a decline in deliveries in China as a result of this special effect.” In China, Volkswagen sold 298,300 units in January, missing GM’s 310,765 by a hair.

Volkswagen continues to receive TTAC’s kudos for spin-free reporting of numbers. If there is a minus in front of a percent, Volkswagen does not hide the number, as another large automaker still does.

Volkswagen January deliveries, by brand
1M’13 1M’12 YoY Jan’13 Jan’12 YoY
Volkswagen Passenger Cars 491,900 419,100 17.4% 491,900 419,100 17.4%
Audi 111,800 96,100 16.3% 111,800 96,100 16.3%
Porsche 12,100 12,100
ŠKODA 69,500 75,400 -7.8% 69,500 75,400 -7.8%
SEAT 25,900 21,700 19.1% 25,900 21,700 19.1%
Volkswagen Commercial 37,900 39,500 -4.0% 37,900 39,500 -4.0%

Among Volkswagen’s brands, Seat surprises with a 19.1% plus. Volkswagen explains the sudden drop at Skoda with “the market launch of the new Octavia.” Audi’s strong sales go mostly on account of China (37,700 units, +38.5 percent) and the U.S. (10,100 units, +7.5 percent)

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4 Comments on “Volkswagen Reports Strong January...”


  • avatar
    ZekeToronto

    Interesting that weak sister Seat was able to pick up up much of Skoda’s January deficit in Europe.

    • 0 avatar
      hreardon

      Zeke,

      Part of that may be due to market availability of the new Leon, whereas Skoda has announced, but not yet delivered the new Octavia.

      My understanding from talking with friends overseas is that there is a big backlog of orders for new MQB product: Golf, A3, Leon. Part of that is due to demand and part of it is due to parts shortages. In the A3, in particular, it seems that if customers spec the S-Line or sport suspensions their orders are being delayed upwards of 3 months.

      Likely there are some kinks in the supply chain as things ramp. The MQB product rollout has been pretty aggressive:

      March 2012 – A3 3-door
      September 2012 – A3 Sportback, Golf 7, Seat Leon, S3 3-door
      December 2012 – Octavia
      March 2013 – S3 Sportback, potential A3 Sportback alt-drivetrain, potential A3 Sedan, GTI

      Reading the cards, just about all of VW’s product line should be MQB by the end of 2014. Gotta make back that $70 billion investment somehow, kids!

  • avatar
    Athos Nobile

    Great picture. Is it me or the tailgate is made of a composite material?

    Then you can spot 2 opportunities to simplify the assembly, reduce cost and weight at the same time around that area.

    And kudos for having a walk in chassis.


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