Volkswagen raced into the new year, and any silent hopes by the competition that the Wolfsburg juggernaut would finally be slowed down by the drag called Europe were dashed. Europe’s largest carmakers began the year with a 14.9 percent increase, delivering nearly 100,000 units more worldwide than in January 2012.
|Volkswagen global group deliveries January 2013|
|WEur ex D||138,100||144,400||-4.4%||138,100||144,400||-4.4%|
|Black: VW data. Blue: TTAC calculated|
|Including Porsche from August 1, 2012. Excluding MAN and Scania|
In January, Volkswagen sold 7,700 fewer units in Europe, a drop in the proverbial bucket compared to the 90,100 units it sold more in China and the U.S.
In its communique, the company went to great pains to explain that “the sizable increase in China” was “due to the later date set for the Chinese New Year.” The company warned that “for February, we expect a decline in deliveries in China as a result of this special effect.” In China, Volkswagen sold 298,300 units in January, missing GM’s 310,765 by a hair.
Volkswagen continues to receive TTAC’s kudos for spin-free reporting of numbers. If there is a minus in front of a percent, Volkswagen does not hide the number, as another large automaker still does.
|Volkswagen January deliveries, by brand|
|Volkswagen Passenger Cars||491,900||419,100||17.4%||491,900||419,100||17.4%|
Among Volkswagen’s brands, Seat surprises with a 19.1% plus. Volkswagen explains the sudden drop at Skoda with “the market launch of the new Octavia.” Audi’s strong sales go mostly on account of China (37,700 units, +38.5 percent) and the U.S. (10,100 units, +7.5 percent)