By on February 15, 2013

Launching a new car is a very difficult proposition. Years of engineering work, design debates and logistical nightmares all culminate in the release of a brand new model. Suppliers print brochures, lawyers pour over owner’s manuals. Focus groups voice opinions on everything from interior materials to sunroof size. Years after work started, the car finally reaches the market.

And then it’s ruined by the launch color.

Ah, the launch color – one of the automotive industry’s great difficulties. You see, when a car launches, you can’t simply show it off in gray, silver, black, white or some other color people may actually purchase. Instead, it must be an attention-grabbing hue conceived by marketers who forget that sometimes, their company must actually sell cars to make money.

This concept is not lost on dealers. Once brightly-colored launch cars make their way through the press trips, the dealer training and the technician academies, they arrive at the dealership, never to leave again except with $8,000 in the trunk.

Three notorious examples of failed launch colors come to mind. One is the absolute default vehicle for this topic: the 2004 Volvo S60R. Intended to kick off Volvo’s high-performance “R” line, it launched in a bright turquoise called Flash Green. It gets worse. Many of the early models also had an interior Volvo called Atacama, which was PR-speak for “bright orange.”

 

Now, before Swedespeed brings their prancing moose tattoos over here to light up the comments, I have a confession to make. I actually like this color. In fact, I’ve even looked at buying S60Rs in this color. But I’m always stopped by one key realization: someday, I’ll have to sell it.

Perhaps a better-known example of a launch color flop is the original SLK, which Mercedes aimed at young, hip car shoppers. They did this the only way Germans know how: by painting it yellow. Surprising no one except Mercedes itself, yellow failed to catch on. And while they offered it a few more years after its release, you can rest assured every yellow SLK you see on the road belonged to the initial run of 1998 models.


 Cadillac was also trying to court young buyers when it launched the CTS in 2003. So they went with a special color called Copper Sunburst, which was similar to the popular Liquid Copper Infiniti used on the FX that same year. The result: old people were confused. And young people, as usual, wanted nothing to do with such a flashy color. These days, Copper Sunburst brings up the rear among used CTS values.

There have, on occasion, been times when automakers got launch colors just right. Again, three come to mind.

One is the original Range Rover Sport, which launched in Vesuvius Orange just a few years after Cadillac’s similar color flopped. Apparently forgetting that they were buying a bright orange Range Rover, people actually placed so many orders for this color that Land Rover couldn’t keep up with demand. Love it or hate it, this color launched the Range Rover Sport with a bang. Of course, that’s the same sound its air suspension made as soon as the warranty expired.


 Copper also worked for Volvo, who launched the original C70 in a color called Saffron. I’m of the rare belief that with the right wheels, in coupe form, wearing this color, the early C70 was one of the most attractive cars of our time. But even that couldn’t convince buyers to spend Mercedes money for a front-drive Volvo with Camry power.

Perhaps the most successful launch color of all was dreamed up by Kia for an ad with rodents. Alien Green came to define the Kia Soul, so much that dealers were – in an auto industry first – actually stocking the launch color. You can still buy it today and many people do, proving that maybe a car doesn’t have to be black or silver to sell.

Unless it’s an SLK.

Doug DeMuro operates PlaysWithCars.com. He’s owned an E63 AMG wagon, roadtripped across the US in a Lotus without air conditioning, and posted a six-minute laptime on the Circuit de Monaco in a rented Ford Fiesta. One year after becoming Porsche Cars North America’s youngest manager, he quit to become a writer. His parents are very disappointed.

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82 Comments on “The Trick of the Launch Color...”


  • avatar
    JasonH

    All I could think of when reading this was the hideous neon lime of the new Dart and the similar color on the old Neon. Both are better left forgotten as production car colors.

    http://i1122.photobucket.com/albums/l540/albdavis/1AB6BCB5-9203-4B24-B68A-1F534A6B97DD-2681-000000D383DE55D1.jpg

    http://www.curbsideclassic.com/wp-content/uploads/2012/09/09-14-2012-062.jpg

  • avatar
    DeeDub

    Bad as some of these are, I’m still thankful they exist in today’s world of black, white, maroon, & fifty shades of grey.

    • 0 avatar
      Summicron

      +1
      Me, too… especially on a dark, rainy day. Silver becomes dirty grey and should be banned as a safety hazard. God, the 80′s and 90′s with their Ubiquitous Japanese Silver Cars were evil times, but only precursors to today’s even worse one.

    • 0 avatar
      burgersandbeer

      I’m especially thankful some manufacturers still have interesting interior colors.

      Black, beige, and gray is a lame selection.

    • 0 avatar
      thesparrow

      Not sure what it is about people who buy/drive black cars but they are almost invariably hostile douchbags. And watch out if its a BMW or Range Rover – those people will sooner run you down than look twice at you. Maybe they chose black as a reflection of the color of their souls…?

      • 0 avatar
        skor

        I’ve owned 4 black cars in my life. I bought them because I got a good deal on them, I’m generally not picky about colors as long as it’s not offensive…. I avoid bright red, puke green, pee-pee yellow or anything in a “pastel” color.

        That said, I think that there is some truth to a person’s auto color preferences and their personality type.

  • avatar
    Junebug

    DeeDub is RIGHT! I laughed out loud as Jeremy Clarkson blasted BMW/MB for that 4 shades of gray and black.

    My youngest daughter wants a Jeep Wrangler, in ….gecko green, well, after looking at a few, I do too. Maybe I’ll buy one and pass it on to her in a couple years.

    • 0 avatar
      CoreyDL

      “The new A8 comes in a choice of black, silver, grey, or black.”

      “For an extra 2000 pounds, you can have it in any color on this page.”
      “That’s just a spectrum.”
      “Yes!”
      “Oh, sir would like it in – visible light, would he?”

  • avatar
    28-Cars-Later

    The 98-04? C70 in coupe only form is extremely rare and I agree its quite attractive. I have it on good authority though that the first two or three years of those are to be avoided, they share engine and chassis components with the S70 and evidently those are hit and miss as well.

    • 0 avatar
      Land Ark

      I requested a C70 sales brochure from Volvo back in 1997 and I proudly placed the 2 page Saffron (I called it orange) picture above the door in my dormroom. I was desperately in love with it.
      The ones to get are the high pressure turbo models that are excruciatingly difficult to find, especially with reasonable miles/not beat to death.

      • 0 avatar
        28-Cars-Later

        My mechanic was/is an indy Volvo guy who had to expand to working on anything. There’s a beautiful black 98 C70 coupe that comes in frequently that I always tell him to convince the current owner to part with, and his response is always along the lines of “I hate that POS”. When I ask why I get several different technical details about sensors and transmission issues on that model (and the S70) which make it a shop queen. The next time I see it I’ll check and see if its a turbo, maybe that’s why it has the issues it does.

    • 0 avatar
      Land Ark

      They all had turbos. And don’t let my prior lust for it make you think it was reliable in the slightest. I don’t know for sure, but I definitely have heard more stories like your mechanic than stories praising it.
      Would I buy one? It’d have to be REAL cheap. It sure is pretty though.

  • avatar

    The first Jaguar XJ-L Supercharged I got my hands on when it was first released had a Dark Blue exterior with LONDAN TAN interior – easily the most beautiful interior I’d ever seen.

    Light colors are especially important. They make the car feel larger airier and brighter inside. Dark colors are good for budget models but as Hyundai keeps proving in their low end cars, they make all the difference in consumer appeal.

  • avatar
    Dingleberrypiez

    My vote for ugliest launch color: the nacho cheese orange Prius C.

  • avatar

    Kia gave you a choice between driving a SOUL and a toaster.

    While I’d probably prefer to drive a Toaster Supercharged, most normal people would end up going with the Soul.

    • 0 avatar
      28-Cars-Later

      People seem to like it, but when I picture a car called “Soul” its not a cartoonish looking cheap subcompact, its a sleek Benz SLish car with plenty of pickup.

    • 0 avatar
      Toad

      Kia deserves points for a variety interesting exterior colors available for the Soul: dune and denim among others. The colors are rich and have just enough “metallic” to make them look good.

      I’m convinced that one reason the Soul outsells the Cube is that the Cube has few colors, most of them are are flat (non-metallic), and some of the colors are just odd. For example, the only green is a flat, almost military green; Yuck. The Red and Blue have a similar dull finish. Most of the paint options make the Cube look bland and cheap.

  • avatar
    Advance_92

    Didn’t BMW release the M3 in 2001 with a fairly garish ‘Laguna Seca’ blue along with a puke/mustard yellow color only a Bavarian would like?

    Personally I like red. What’s wrong with using that?

    • 0 avatar
      Tosh

      Cars should be available in interesting colors! I love both the smurf blue and the pee yellow M3′s, but then I have a goldfish orange launch color (learned a new term) Acura CL-S…

      • 0 avatar
        18726543

        I worked for Acura when that color came out and I’ve been searching for one in 6-speed for the last 2 years or so! I used to call it “electric pumpkin” and it was by far my favorite color for those!

  • avatar
    juicy sushi

    Toyota pulled off a similar bit of stupidity with the launch photos and most of the press fleet for the 86/FR-S being that HIDEOUS GOD AWFUL ORANGE. What they were thinking I do not know, but that is not a colour which looks remotely attractive, on anything.

  • avatar
    Pch101

    Orange, yellow and green are good colors for produce. For cars, not so much.

  • avatar
    30-mile fetch

    Orange and copper usually look bad to me & probably send the wrong impression to just about anyone at launch.

    But Dodge has a very nice metallic orange currently. I’ve seen the Caravans in it, and it actually makes a minivan look good. Forget Odyssey resale values, if I’m getting a minivan it’s going to be a Grand Caravan in orange.

  • avatar
    Speed3

    I bet the pink Fiat 500 would be a huge hit here. This just shows you that Camcord buying ‘Mericans are boring.

  • avatar
    Joss

    Eeek S60R – shades of a lemon 73 164E in a blue/orange combo. Going back to 73 really it was Bendix that made for lemon and not orange.

    Cadillac sedan & Range Rover prove its all about image in vogue.. While the Cadillac is less problematic than Range Rover. Its a brand dulled by gris. Cadillac throws money and can’t escape but for escaping itself.

  • avatar
    readallover

    I am starting to see Gunmetal Blue as a new option from different manufacturers. I always wonder how they all decide to offer it at the same time. Some paint company must have decided they want it.

  • avatar
    CoreyDL

    That Nissan Leaf powder blue is pretty offensive.

    Same debut color as the 08 Sable.

    • 0 avatar
      gslippy

      Agreed. That’s why I’m glad I got a white one.

      On a related note, I detest the huge “ZERO EMISSION” lettering that appears in so many photos of the Leaf, and similar cars – it makes them look like science projects instead of real cars. And – to my surprise – Nissan will actually affix this label to your Leaf for extra money.

  • avatar
    Car Ramrod

    One of the more successful launch colors from a sales perspective has to have been that Maroon color that the WJ Grand Cherokee launched with for ’99. I swear I didn’t see one in a different color for the first six months those were out. Maybe it just un-boring enough to sell, much like the rest of the car (until you drove it, anyway).

  • avatar
    Sigivald

    I also … really like that Volvo.

    The leather looks a lot like “natural leather, oiled” in color.

    And the blue is fine.

    (Me, I say bring back browns. Like the Fiat 500, it can look *really handsome* done right.

    Full disclosure: I like the old “reed green” that Mercedes used in the 70s and 80s.

    And I have a soft spot for GM “Forest Service Puke Green”, though I don’t think it’s actually “good”.)

    • 0 avatar
      Freddy M

      I like the colour of the Volvo too. And I also like the colour of the interior.

      Just not together.

    • 0 avatar
      30-mile fetch

      VW has a decent-looking brown now. A Sportwagen in that brown with the black & light tan two-tone interior is a very nice looking car.

    • 0 avatar
      brickgeek

      The later introduced Sonic Blue with that Atacama interior is stunning in person. The V70Rs with that combo and a stick shift sell *fast*.

    • 0 avatar
      Domestic Hearse

      + 1 +1 for brown.

      Brown gets a bad rap. For awhile, brown was on everything from Chevettes to Fleetwoods. I remember big brown station wagons with vinyl wood side decals driven by hip moms and dads wearing bell bottoms. Brown Ford pickup trucks. Brown bloated Mustangs with metal fleck in the paint. Fender guitars in brown, even. Rootbeer they called it. Ahhh. Brown, an honest hue I can get behind.

      But then the 80s came with Flashdance neon and brown on cars left the scene for 40 years. Come to think of it, brown’s been on a hiatus on just about every product for near half a century.

      I saw an Infiniti FX in brown the other day — Mocha, or whatever they call it. It was beautiful, the perfect color on that vehicle. And check out the new Kodiak brown available on the latest Lincolns.

      Brown’s back! I for one love it.

      • 0 avatar
        nrd515

        As long as I don’t have to buy a brown car, great. It’s hard for me to imagine a worse color than brown. Maybe that “fly’s ass” green some cars used to come in. Brown has been a deal killer a couple of times in the past for me. I passed on a couple of good deals on vehicles perfectly optioned, just because they were…brown.

      • 0 avatar
        Scout_Number_4

        My Dad bought a ’74 Pinto wagon……in “Ginger Glow” which was really deep brown. We joked about that color name for years afterward.

      • 0 avatar
        west-coaster

        Yep, I remember the “brown everything” of the ’70s. At graduation from 6th grade, I was getting a Schwinn Varsity (my first 10-speed, as they used to be known) and the three colors available were bright yellow, forest green, and deep metallic brown.

        The brown one was my first choice, but my mother piped in. “Brown? You want brown??? Yuck!” I then decided on the green, and soon thereafter the brown fad started fading. Still, I see vintage Schwinns today in that shade of brown and they look perfect for their time.

  • avatar
    Flybrian

    I’m very happy to see the popularity of Buick’s brown on the Enclave back in ’08 along with the Spark’s pink hue.

  • avatar
    JMII

    The ’03 350Z had this problem too… it launched with a color called “Brickyard Red” which actually looks more like wine or burgundy. Personally I like it, but almost everyone hated it because the color was too purple. Sales were terrible, so the color was immediately discontinued. However the Z also launched in “LeMans Sunset” the color of my Z (as shown in my avatar). This was also the color of the concept car Nissan showed before the Z launched. I get complements on it all the time, its a nice bright, shiny copper/orange. The only other launch color Z I really like is “Daytona Blue”, all the other colors you could get were your normal silver, black, white and red shades.

    Later on Nissan tried again to make a unique red with “Interlagos Fire” which unfortunately in the sun looks like rust-brown (ugly). They also did a horrible, flat, neon orange called “Solar Orange” which is, without a doubt, the WORST color ever! Its like that original Tampa Bay Bucs cream-sickle orange that nobody loves.
    See them all at:
    http://www.thezstore.com/page/TZS/PROD/80-8400

    Speaking of Volvos… my wife has a C30 which launched in a rainbow of colors: http://www.cars.com/volvo/c30/2008/colors/
    Volvo was attempting to compete with Mini which comes in wide range of combinations including putting the Union Jack on the roof. Thus the C30 comes in awesome colors (like Gecko Green & Orinoco Blue) but also really horrible ones (Matte Gold – ick!).

    • 0 avatar
      bodayguy

      Shut your mouth! I had a Solar Orange Z. Definitely not “flat” – in fact it had metallic effects if you got close to see.
      Now I will admit, not everyone’s cup of tea … but it was a reference to a classic 240Z color. I thought it fit the 350Z just fine.

  • avatar
    bills79jeep

    I don’t know if it was a ‘launch color’ or not, but the ubiquitous Island Sea Metallic color of the ’96-’00 Dodge Caravans was repulsive to me, but apparently not EVERY SINGLE PERSON who purchased one. My aunt, and about every 3rd person in American, seemed to own a Caravan in that color.

    Before that, she owned an early nineties Caravan, in the equally popular maroon. That paint option was particularly beautiful when the clear coat gave up the ghost on the hood. There were so many of the things that she once left a store, and got into someone else’s van, thinking it was her own. The key worked, and she was almost out the the parking lot before she realized it was not her van.

  • avatar
    APaGttH

    I got one, the 2002 Chevrolet Avalanche TNF edition was in a olive drab metallic. The outside would have been had the plastic cladding not been light gray (the only model year to get that color). What was worse though was the puke green interior with ORANGE trim. Worse yet, the used for the upscale TNF edition were not the premium seats, so you paid the premium price but couldn’t get memory seats, butt warmers, or a power recline. Yikes!

    The color lasted one year.

    The G8 was launched in sunburst orange metallic. I love the car in the color (and probably would have bought an ’09 in that color if available) but Pontiac didn’t even sell 1,000 in the color.

    I remember the Ford Probe in 1988 (as an ’89 model) had a “garnet red” that was basically UPS brown in some light, and wound healed scab in other light. In only the brightest of lights did it look, err, garnet.

    I seem to remember when the Ford Tempo was launched it was launched in a flat robin’s egg blue. Hideous comes to mind.

    Maybe not a launch color, and I’m not 100% up on my Subaru product launches, but it seems when they updated the Outback a launch color was UPS truck brown. I mean, you could literally paint UPS trucks in the color take out the metal flake. I just can’t see it being a big seller.

    I know the Buick Encore’s launch color is also a blah brown – saw it at the car show. And the only way to get the gorgeous, rich brown colored interior (which was fabulous when I saw it at car show). Yup – the blah brown exterior.

    I know over my 25 years of car buying that there have been some makes/models I’ve taken out of consideration because the chosen color palette by the factory was – boring and/or hideous. I’ve never owned a “funky” colored car in my life – the “bronze” weather beater 2.0 U-Body is probably the closest to funky I’ve bought.

    Oh and come to think of it, that bronze, was the launch color for the ’05 Saturn Relay. It isn’t bad – but it sure isn’t great.

    • 0 avatar
      Domestic Hearse

      Why the brown hate? Brown, originating from the word burnish – to richly glisten in warm tones. The wavelengths of red, orange, and yellow, stirred into a deep chocolate and swirled with caramel. Brown eyed girls that break your heart. With dark, chestnut hair. The color of your morning beverage, caffeinated nectar. The name of a football team, sturdy and strong. And of your four legged best friend, loyal and true. Your favorite leather jacket, butter soft.

      Brown, it tastes good, feels good. It’s reassuring and warm. Smells like Thanksgiving and feels like the polished wood of a church pew. Give it a chance on your next car and tell me you don’t feel better.

      • 0 avatar
        imag

        Because it is also the color of poo.

      • 0 avatar
        Tosh

        Brown’s not sporty.

      • 0 avatar
        nrd515

        I like brown haired and eyed women, brown dogs, brown cats, etc, but it’s hard for me to imagine a worse color for a car or truck than brown. Maybe pink, fly’s ass green, that really washed out looking yellow that Chrysler 300′s came in a few years ago (What’s the point? If you make a car yellow, make it YELLOW, not some washed out looking barely yellow mess). I had a car with the “camel” interior, and I really hated it. That’s the closest I ever came to a brown car. My present car is orange, Hemi Orange, and it’s awesome. The interior is black, as it should be.

  • avatar
    lastwgn

    Mazda has a clear history of launching with bright colors. 1979 RX7 included Spark Yellow. The Protege 5 was advertised extensively in yellow. Mazda6 and RX8 both had yellow in the first year color palette.

  • avatar
    Selektaa

    I think the 2006 Civic Si had an amazing launch color with Fiji Blue Pearl. Of course, I’m a bit biased, I ended up buying one.

  • avatar
    mstover

    What about the new Subaru XV Crosstrek? I’ve seen a few around that looked ok, but that launch color of bright orange is ridiculous! I find it nearly offensive. I happen to like the copper colored cars, but bright orange…only looks good in Syracuse and Auburn.

  • avatar
    nickoo

    Metal Flake Bronze is my absolute favorite car color on the right car. I’m partial due to owning a 76 nova 2 door that was metallic bronze with white racing stripes. This one isn’t mine, but it looks just like the one I owned at one time, right down to the cragers…

    http://i280.photobucket.com/albums/kk193/WADEinTHEwater1/NovaFront.jpg

    It’s absolutely stunning on the right car, for example, upscale luxury such as Lexus LS/new Chrysler 300/classic with lots of chrome/anything large such as full size trucks-not to mention it hides dirt well and goes perfect with a brown leather interior. However, it does have a downside in that I think it would look terrible on something like a dodge dart.

    This Chevelle is a good example of the perfect car color:

    http://freerevs.com/pictures/206493.jpg

    Bright yellow is by far the worst car color, not to mention it doesn’t belong on anything without a black bee on the rear quarter.

  • avatar

    ” better-known example of a launch color flop is the original SLK, which Mercedes aimed at young, hip car shoppers. They did this the only way Germans know how: by painting it yellow. ”
    Yeah, because yellow is a fresh color not everyone likes. And it suits this type of car.(As this color did suit the Golf 1, for example).
    Although there was an astonishing offer in exterior and interior colors available for the R170 then (have a look at the pics under http://www.mbslk.de/modules.php?name=News&file=article&sid=182), standard people preferred standard colors, i.e, metallic silver/black exterior combined with black interior. That’s why you can’t have the nice things, at least used.
    How come?
    Drab people prefer drab colors? Any feelings on colors completely lost? Just having the resale value in mind when buying a new one, having drab people in mind, although disliking the standard stuff (at least it won’t hurt)?

  • avatar
    sckid213

    Agree that color on the first-gen CTS is awful. But I seem to recall all the ads at the time (and its pay-for-play debut in the “Matrix” film) had the CTS in silver. I always thought silver was the launch color.

    Regardless, I think Caddy made up for its sins by using Crystal Red Tintcoat as the launch color for the second-gen CTS. I recall reading that something like 25% of sales were that color. They continue to offer it on the ATS (I believe they also used it as the launch color for the ATS), though I think they should have gone with Opulent Blue as the launch color for the ATS.

  • avatar
    Syke

    My favorite launch color, and still is to this day, is the shade called Nuclear Red on the second generations (’98-on) Triumph Speed Triple. Loud, brash, snotty, exemplified the streetfighter motorcycle perfectly. Except that everyone in the Triumph community immediately renamed it Dog Pecker Pink. Much to the disgust of the powers that be in Hinckley. The color sold fairly well, but was dropped a couple of years later after the Dog Pecker Pink moniker got so well established that even some of the dealers were using it.

    I still want one in that color.

    • 0 avatar
      Steve65

      I have a 98 T509 in Roulette Green. I like bright and strong colors generally, but even I couldn’t take that pink. Pretty sure it wasn’t available until 99 though.

  • avatar
    panzerfaust

    My vote for worst unveiling color is the 2013 C7 Corvette. It’s brick-red color is something one connotes with immovable objects like banks and courthouses, not the color of a high performance car. Then again, maybe that’s on purpose since bankers and lawyers are most likely to buy the C7. I think they picked the worst color to detract attention away from the godawful collage of styling cliches and gimicks that make up this ‘new’ Vette.

  • avatar
    gslippy

    Kia has launched both the 1.0 and 2.0 versions of the Forte using the same electric blue color in SX trim – it looks great.

  • avatar
    Marko

    Dodge: bright red “launch color” since the ’90s.

  • avatar
    Burger Boy

    Silver, white, and gray…most boring colors on Earth, but apparently the most popular. I see it as a sad commentary on how boring the people that surround me are. I’m wanting a Tangerine Scream Focus ST to replace my Atomic Orange Corvette that replaced my Formula Red S2000. Getting the picture?

  • avatar
    red60r

    The attention-grabbing 2003 R show car was a lovely shade of metallic blue that was probably too similar to the paint on the Subaru WRX. The green was truly hideous and steered me away from a V70R. My (Red) S60R was the floor model at the dealership and came with two accessories that I came to regret: the built-in analog cell phone, with speaker in driver’s headrest and microphone in review mirror, plus a wired handset in the console, for their “On-Call” (as in, OnStar clone) system, and the execrable Navteq GPS. Also on the car was the Atacama (a.k.a Catcher’s Mitt) leather everywhere. That, I came to like. The phone became a dead issue when analog service went away and Volvo gave up on the whole system. The GPS still works, but I could never see the use in paying $200 for an annual map update, especially for a system that suggested I drive a shortcut over a cliff between Aspen and Leadville.

  • avatar
    Mandalorian

    I believe that every 1998-2003 Subaru Outback around is light green with tan cladding and a tan interior.

    That being said, I do miss the pale yellow colors of the 1970s like on the Mercedes’ of that time.

  • avatar
    ZekeToronto

    The Volvo above was not the worst example of Scandinavian colour choices failing to excite North American buyers. The original 850R–an otherwise awesome car–was ONLY available in weak sauce yellow. To top it off, it was one of the first cars with dark alloy wheels, prompting nearly everyone to comment that the wheels came pre-loaded with brake dust. Being in a fairly conservative area, the first one I had sat in the damn showroom forever … until I finally sold it to another dealer.

    http://flipacars.com/pics/Volvo/volvo-850-t5r-03.jpg

    • 0 avatar
      Bimmer

      That’s a beautiful Canary Yellow, looks even better on a Wagon with same Titanium rims.

    • 0 avatar
      Steve65

      The T5R is not the 850R. And it was available (and far more popular) in black as well as the electric yellow you showed. And a few green ones, but I don’t think any of them came to North America.

      • 0 avatar
        ZekeToronto

        You’re correct that I wrote 850R when I meant T-5R. However, in the launch year (1995) in Canada they only came only in yellow. The following year (when it became a regular production model and was renamed 850R) the colour selection for Canada was expanded.

  • avatar
    Mrb00st

    How about the electric puke green of the second-generation 9-3 convertible? It’s… interesting in person.

    http://img2.netcarshow.com/Saab-93_Convertible_2003_1024x768_wallpaper_06.jpg


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