The Chinese-Israeli co-production Qoros has not sold a single car yet, but it already finds itself in the legal hot seat. Via a temporary injunction of a court in Hamburg, Germany, Audi precluded Qoros from using – the letter Q.
„The letter Q is a protected part of our brand portfolio,“ Audi is quoted in Der Kfz-Betrieb. „If another car maker uses the letter Q for a name plate, then this affects us, of course.”
This, also of course, should trigger alarm bells at Nissan’s Infiniti. The luxury marque decided to Q-up all its cars behind the letter Q. However, Infiniti told Kfz-Betrieb that there are no complaints pending – yet . Or maybe, Audi does not want to get legally entangled with Nissan, but hopes that a Chinese manufacturer is automatically guilty of infringement. However, our legal researcher Chocolatedeath has found evidence of a prior settlement that shows Infiniti as the infringed party.
Qoros dropped the Q and calls its new car the “Qoros 3 Sedan.” Which could ring alarm bells at BMW …. But then, if I’d be Audi, I would be careful. The best-known Qs in China are the two Qs of the Chery QQ. Chery owns half of Qoros. Audi has a lot to lose in China …