As a journalist, if you ask an OEM rep about any given car’s redesign or next generation, you’ll undoubtedly be met with a terse “we don’t comment on future product plans”. But if you’re an analyst? Different story.
Yesterday, Morgan Stanley was kind enough to send TTAC a copy of their US Auto Product Guidebook. This 88 page presentation is packed with all kinds of charts, graphs and qualitative information designed to help educate investors about car companies and the product they sell. If you’re a TTAC industry nerd, this is like getting a copy of EVO magazine’s Car of the Year issue.
Within the Guidebook, there was plenty of information on GM’s upcoming product offerings – stuff that’s usually speculation and conjecture in the autoblogosphere and the buff books. But we have reason to believe that Morgan Stanley’s chart is accurate. This is the bank that rolled out New GM’s IPO, and counts Opel head Steve Girsky and GM CFO Dan Ammann (who advised GM on its 2009 restructuring) as alumni.
Among the products listed in the report:
Buick: A Verano hatchback is apparently due this year
Cadillac: A redesigned SRX is due in 2014 and a Fleetwood – possibly the Ciel/S-Class fighter – will bow in 2015
Chevrolet: For 2013, the Orlando will apparently debut, though we’ve seen no movement on this so far. A “small SUV”, possibly the Trax, is set for 2014, while the Volt CUV is back on for 2015.