Hot on the heels of curated-Tweet advertising comes the news that the MKZ is so successful, sales are down!
According to the Detroit News:
Lincoln sold 453 MKZs, down 73 percent compared to last January.
Ken Czubay, Ford vice president, U.S. marketing, sales and service, said Ford is taking extra time to comb over all-new MKZ sedans, the first of four all-new products for Lincoln over the next four years…
As a result, Lincoln will not have a full-stock of MKZ sedans until early April
Czubay also said pre-orders for the MKZ are the largest of any vehicle in Lincoln history.
Well, I’m sure their future owners are taking extra time to comb over as well. See what I did there? I made a joke about bald people, because at the age of forty-one I have the flowing locks of a young Nick Drake. I guess there was never really an old Nick Drake. But you get the idea.
Opening up the Big Book Of Wishful Thinking for a moment, maybe Lincoln knows there’s better marketing coming in April and that’s why they’re restricting supply in The Era Of The Curated Tweet. More likely, it’s yet another mistake piled on top of mistakes. Speaking of mistakes:
Am I the only person who watched that video and thought, “Whoa, they must have a really sharp new-old-stock ’95 Town Car somewhere in inventory. How could I get my hands on that?”