Toyota chose Chicago to introduce the new 2014 Tundra. Following the lead of the big three, the Tunda is bigger and has a more premium interior. Unlike the big boys, Toyota still won’t have a 3/4 or 1 ton models, but they are touting the Tundra as having the highest North American parts content of any other 1/2 ton truck. Them’s fighting words.
Of course 1/2 ton doesn’t really mean half a ton of bed capacity any more. The Tundra with the 5.7L V8 will have a 2,000lb bed capacity and a SAE certified 10,000lb towing capacity. Helping tow lovers out is a new integrated towing controller and a redesigned rear bumper that’s only 2/3 chrome so when you smack your hitch into your bumper (you know who you are) it will be less obvious and perhaps easier to repair.
There will be a TRD model, a Limitied model and since everyone else is going Platinum, so will the Tundra. Aping the King Ranch themed F-150, Toyota is getting their on ranch edition with saddle brown leather, a higher price tag and some dubious Texas ranch tie-ins. Every model gets a redesigned interior, Toyota’s latest infotainment systems and more soft touch dash bits. Toyota hasn’t announced pricing yet, so that just means you’ll have to visit TTAC daily for that release.