By on February 12, 2013

In a month’s time, we’ll have our first look at the new Cadillac CTS, when GM takes the wraps off of its new luxury sedan at the New York Auto Show. The new CTS is merely the first in a wave of new cars for Cadillac, along with the already unveiled ELR plug-in hybrid.

Also confirmed is a coupe version of the ATS compact sedan, which will bow in early 2014. A revamp Escalade is in the cards as well, though a timeline for the flagship SUV is somewhat murky.

The CTS will be an important car for Cadillac, as it positions the car against the BMW 5-Series. The CTS will also be crucial for Cadillac’s expansion in China, and early spy shots show a somewhat more organic design, rather than the hard-edged “Art & Science” design language of the first two generations. No surprise that the changes were driven by, you guessed it, Chinese tastes.

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40 Comments on “Cadillac Product Offensive: CTS, ATS Coupe And More...”


  • avatar
    bryanska

    Shoot! I really, really loved the 2nd gen CTS. It was the cramped interior that put me off. Otherwise I’d love a little larger version of the 2nd gen car.

  • avatar
    Sammy B

    ATS wagon? :)

  • avatar
    22_RE_Speedwagon

    I think we should all go out and buy CTS-Vs today.

  • avatar
    28-Cars-Later

    Based on those spy shots, much better RenCen, I may no longer call for your designers to be tarred and feathered. I’m anxious to see your Alpha Coupe, I just hope its more or less a coupe of the existing sedan and not a trip into design theory. I’d also like to say thank you China for either having much better taste or being less gullible to marketing ugly.

  • avatar
    bumpy ii

    What is going on with the front of the hood on that CTS? Looks like it got in a fistfight with a 3er and broke a tooth.

    • 0 avatar
      Highway27

      Chrome trim reflecting light differently based on the angle. It’s bright reflecting on the right side of the pic, darker because it’s reflecting away from the camera on the left side.

  • avatar
    espressoBMW

    “changes were driven by, you guessed it, Chinese tastes.”

    American cars are not even designed for America any longer.

    Boy, America really has lost the edge now haven’t we.

    • 0 avatar
      28-Cars-Later

      Unfortunately, we’re fast becoming a banana republic.

    • 0 avatar
      CJinSD

      The Japanese, the Koreans, and Volkswagen still design cars for American tastes. Maybe that’s why their US market shares continue to grow.

      • 0 avatar
        28-Cars-Later

        If were counting Audi as VW, A5 and A8 appeal to me, otherwise I cringe at “American taste” in the 21st century.

      • 0 avatar
        CJinSD

        It is my opinion that American tastes are preferable to Chinese tastes at the moment. German luxury cars that are designed with Chinese tastes in mind appeal to me less than the ones that came before. Chrome cars, drivetrains that emphasize features that only appeal to people that haven’t seen them all fail before, tech toys instead of dynamics, and increased ornamentation all rub me the wrong way. It is a lesser of two evils choice, like pretty much all choices are these days.

        Ford and GM both have histories of offering the US worse passenger cars than they offered in some other markets when the US was seen as dictating design direction. This isn’t about them finally offering their best West German products for American prices though. They’ve lost their hold on that market, and Germany isn’t West Germany anyway. China is calling the shots at GM now, and that is probably where GM’s future lies if they’re going to stop even trying to understand American tastes.

    • 0 avatar
      thornmark

      Agreed, like the title, I find Cadillac product offensive.

      Cadillac doesn’t know where it’s going and it shows.

      • 0 avatar
        mike978

        TM, you are such a wit.
        You or I may not agree with the direction Cadillac is taking but they do know where they are going. They have a fairly consistent design language and they are chasing “BMW style driving dynamics”. I am not saying they should be but it has been well telegraphed in their product range. The XTS is the exception to this.

  • avatar
    philadlj

    I want to care, but these new products are a necessity. Cadillac needs more product period. The ATS and XTS are a good start, but the CTS and ‘Slade are pretty darn close to rotting on the vine, the XTS needs to be replaced/supplemented by a proper large RWD flagship, which is IMO almost as overdue as Alfa’s return to America. That it’s road to production is “murky” is worrying. The new S-Class is coming.

    • 0 avatar
      CoreyDL

      That’s the problem with large cars by American companies, since the year 1995 or so.

      Lincoln and Cadillac say “oh well we might uh, make a large car and RWD.” Then a year later, “owaitnowemadeitFWDinstead with AWD optional.”

      German companies say, “We ARE doing a large RWD, AWD optional car. Just like we have been.” Then they DO it. Linc/Cad just can’t seem to stay focused enough to make something pure and desirable.

    • 0 avatar
      bd2

      The new CTS will be hitting dealer lots later this year and the new ‘lade, ATS coupe and ELR next year.

      Cadillac is purportedly working on a no. of models based on the Omega platform – a new RWD flagship sedan, a 4-door coupe and possibly a CUV.

      The XTS is fine for the “old school” Cadillac buyer and for livery fleet (altho the XTS needs to be lengthened to really get the livery fleet biz).

      What Cadillac really needs to do is to expand/revamp its CUV lineup – add a compact Alpha-based CUV, switch the SRX back to RWD and add a fullsize/3-row CUV.

      • 0 avatar
        bunkie

        I see an awful lot of livery XTS examples in NYC. The DTS and now the XTS always seemed to be operated by the higher-end livery firms whereas the Town Car ran the gamut from the near-top-tier firms to the bottom-feeding outfits. It’s going to be interesting to see what happens when the supply of drivable Town Cars runs out.

      • 0 avatar
        PrincipalDan

        The SRXs sales are way up as an appliance instead of a driving machine. Sorry that’s the sad truth.

      • 0 avatar
        MRF 95 T-Bird

        I’ve also seen an awful lot of livery XTS examples here in NYC. Still plenty of Town Car livery’s but I am seeing some being replaced with the MKT which seems to work with it’s long limo, Checker like rear doors.

  • avatar
    -Cole-

    The CTS was originally a 3-series competitor, it was just sized like a 5-series so it could compete.

  • avatar
    CJinSD

    It seems to me that Cadillac should just label the existing ATS as a 4-door coupe. That would explain away the lack of passenger and luggage space while justifying the funny looking back end. Suddenly they’d have a competitive advantage over the 3-series with the people that think coupes have four doors.

    • 0 avatar
      bd2

      You have people (esp. auto-enthiusiasts) whining about how the 3 Series (and 5 Series) have gotten larger/bloated and then when Cadillac keeps the ATS the size of the E90 3 Series, you have people whining about that.

  • avatar
    PrincipalDan

    CTS was always one of those cars that “looked” cramped inside to me. Every time I park next to one and get out my vehicle, I peer into the back seat and think: “Who do they expect to use that?”

  • avatar
    Rday

    I find the cadillac line somewhat offensive. WEll actually that goes for the whole GM line. The older cadillac land barges were nice but their engine was crap. Shame on GM and Cadillac for ripping off the american consumer for so many years.

  • avatar
    mcarr

    Never thought I’d say this, but the CTS needs to grow. The rear seat room is horrendous, and since it’s been pretty much the only Cadillac sedan worth purchasing for a number of years, it’s been too cramped. 5-series competitor and twin turbo 3.6 sounds like a good idea.

  • avatar
    Mandalorian

    How about an extended (more than now) Escalade ESV, longer than ever.

  • avatar
    nickoo

    Oh Cadillac, why did you kill the STS only to make the CTS bigger? Sometimes I just don’t understand you crazy GM product planning people.

  • avatar
    akitadog

    I got to test drive the 2.0T ATS at the Washington Auto Show. It is definitely the spiritual successor to the E46 3-series. THAT is the car I want. In fact, I’ve longed for an American 3-series, and I’ve decided the ATS will be my next car.

    It seems to me that many here (and elsewhere) care MORE that BMW has STOPPED selling the cars they say they want and are taking it out on Cadillac, who HAS decided to sell them the cars they say they want. Their preconceived notions of what Caddy and BMW SHOULD be selling are clouding the realization that the torch has been passed (some would say dropped by BMW and picked up by Caddy). Give your money to the company that brings you what you want, rather than complain about it.


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