We continue to travel around the world and explore what the main car markets in the world looked like in 2012. We have gone through the Chinese, European, Russian and Indian markets already, now let’s have a look at Israel….
Not really interested? That’s ok, you can check out the best-selling models and brands in 172 additional countries and territories on my blog. Enjoy!
Back to Israel. And in Israel, Mazda is so 2011 right now…
Not helped by a month of December down 25% year-on-year, the Israeli new car market is down 9% on a record 2011 to 204,939 registrations in 2012. Brand-wise, Hyundai remains the most popular carmaker in the country and improves its market share to 15.4% thanks to 31,525 sales. It is now followed by Ford, up a huge 83% and 6 spots to #2 at 20,101 units and 9.8% while Toyota rounds up the podium like last year at 9.8% also. Kia is up 23% to 9.4% share, Skoda up 5 ranks and 22% to #5 at 5.5% share but Mazda is down 4 ranks and 48% to #6 with 11,092 sales and 5.4%.
The models ranking is completely reshuffled: after at least 7 consecutive years of reign of the Mazda3, the Ford Focus brilliantly become the top selling model in Israel this year with sales up a huge 151% to 15,792 units for a gargantuan 7.7% market share. The Toyota Corolla stays #2 but loses 29% to 8,138 sales and 4%.
The Hyundai i35 (aka Elantra) is up 135% and 17 spots to round up the podium thanks to 7,589 sales and 3.7%, and a third model more than doubles its sales vs. last year in the Top 10: the Kia Picanto is up 131% and 19 ranks to land in 5th place at 6,054 units and 3%. The Hyundai i20 is up 6% to #4, the Hyundai i25 (aka Accent) up 51% to #6 and the Seat Ibiza up 35% to #7.
But the biggest change this year in the Israeli models ranking is the Mazda3 losing its crown to fall not to second or third place but 8th, with sales down 55% year-on-year… For some reason it seems Israeli consumers have got really tired of Mazdas this year… except the Mazda CX-5 which is the best performing newcomer in 2012, landing directly at #30 with 2,090 units and 1% share.
Outside the Top 10, let’s salute the outstanding performance of the Toyota Yaris, up from outside the Top 80 to #13 with 3,728 sales and 1.8%, the Skoda Fabia up 38% to #15, Nissan Micra up 52% to #16, Kia Sportage up 29% to #23 and Suzuki Splash up 23% to #25 and the Chevrolet Sonic up 107% to #33 for its first full year in market.
And now you know all there is to know (almost) about the Israeli car market!
Check also the 2011 ranking here: Israel Full Year 2011: Toyota Corolla threatens Mazda3
Matt Gasnier, based in Sydney, Australia, runs a blog named Best Selling Cars, dedicated to counting cars all over the world.