By on February 25, 2013

We continue our round-the-world-travels, exploring what the main car markets in the world looked like in 2012. We have gone through the ChineseEuropeanRussianIndianIsraeli and Italian markets already, now let’s have a look at Indonesia…

Not really interested? That’s ok, you can check out the best-selling models and brands in 172 additional countries and territories on my blog. Enjoy!

Back to Indonesia. And for the first time ever in 2012, the Indonesian car market became… Damn me! You’re going to have to jump to find out…

So I was just saying, for the first time ever in 2012, the Indonesian car market became a millionaire, reaching a record 1,116,224 units which is up a whopping 25% on 2011 and 46% on 2010, both record years already…

Before 2012, never had the Indonesian new car market found itself above 100,000 monthly sales. It happened for the first time last June (101,743) and then 4 more times in the following 5 months: in July (new record 102,512), September (102,111), October (new record again at 106,806) and November (103,474).

See the Top 20 best-selling models in Indonesia in 2012 here

The Toyota Avanza, produced locally, is the best-selling model in the country and this for the 7th year in a row. I can illustrate this to you in a very beautiful (yes Sie!) Indonesian photo report – but you’ll need to click on the link here. The Avanza breaks both its annual volume record at 192,146 units (+18%) and its monthly sales record, twice, bringing it to 17,364 in March and 17,860 in November.

Run little dog, run! Nissan Evalia in Ubud, Bali Indonesia

Its twin the Daihatsu Xenia ranks #2 like in 2011 with 73,418 sales and 6.6% share, up 10%. The Toyota Innova rounds up the podium at 71,685 units and 6.4%, up 31%. Perpetuating a long heritage dating back to the seventies, the Mitsubishi Truck Colt Diesel is #4 with 55,604 sales, followed by the Suzuki Carry and Daihatsu Gran Max Pick-ups.

See the Top 20 best-selling models in Indonesia in 2012 here

Suzuki Ertiga

The Nissan Grand Livina is up 35% to #7 but the most impressive arrival in this year’s Indonesian Top 20 is the Suzuki Ertiga, landing directly at #8 with 34,074 sales and 3.1%, ahead of the Toyota Rush (+36%) and Yaris (+69%).

See the Top 20 best-selling models in Indonesia in 2012 here

Honda CR-V in Ubud Bali, Indonesia

Notice also the Honda CR-V at 14,753 sales including a huge 2,551 in December which should place it within the Top 10 that month, the Honda Brio at 8,002 but peaking at #10 in September and the Nissan Evalia up to #6 in August but outside the year-end Top 25.

See the Top 20 best-selling models in Indonesia in 2012 here

And it’s my pleasure to report that you are now all experts on car sales in Indonesia.

You’re welcome!

You can also check: Indonesia Full Year 2011: Toyota Avanza still #1 in record market 

Matt Gasnier, based in Sydney, Australia, runs a blog named Best Selling Cars, dedicated to counting cars all over the world.

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11 Comments on “Best Selling Cars Around The Globe: What The Indonesians Bought In 2012...”


  • avatar

    Before even reading the article, I’ll take a shot (based on info I gather from Mr Whopee’s comments on TTAC): Avenzas, Avenzas, Avenzas with maybe another Toyota and the occasional Mitsubishi thrown in for good measure.

    Now I’ll go back and read the article.

  • avatar

    Must be great to work in such an exuberant market. It can really make an executive’s career.

  • avatar
    MrWhopee

    I’m sure what an auto executive career in Indonesia is about figuring out just what makes something sell. Because sometimes the weirdest thing suddenly becomes a hit, while something that seem to have everything right did not.

    Case point: the Mazda Biante, a premium priced MPV with upscale features such as motorized sliding doors. It seem to be a huge hit sometimes ago, it’s suddenly everywhere (in Jakarta.) That, despite all the usual Mazda’s drawbacks: limited dealer body, relatively unknown reputation (as far as resale values, future parts availability and dealer service), and a premium price. In fact for one month it even sells more units here than in Japan! That prompted a response from the more established automakers: Nissan and Toyota. But their products, the new Nissan Serena, and the Toyota Nav-1, a renamed JDM Toyota Noah (because the Noah name is already used for a popular music group) despite roughly the same price, the same features, market positioning, etc. did not seem to sell at the numbers I expected. I would expect these competitors would quickly kill the Mazda, and would soon be seen everywhere, just like the Biante did. I hardly ever seen one on the street! What gives? These competitors have everything the Biante did, sells for roughly the same price point, and are from more established brand. Apparently, not all MPVs will sell in Indonesia.

    Another case example: Sales of the Hyundai Avega (nee. Accent) seem to have petered out, despite offering nice modern styling and features equal to its competition, but costs quite a bit less. Yet the (very) old Toyota Yaris is still selling like hotcakes, and the recently facelifted (very minor one) Honda Jazz (Fit) suddenly sells in big numbers again, after languishing for a while against the Toyota. The Hyundai seem to have all the advantages, but seem to sell in about equal numbers to the typical second tier competitors like the Kia Rio (which does not enjoy the price advantage being fully imported from Korea, and not built here like the Avega and thus enjoy tax breaks.)

    This is just a layman’s everyday observation, I don’t have access to auto makers or other official sales data.

  • avatar
    silverkris

    Is this the successor to the old Kijang?

    • 0 avatar
      MrWhopee

      No. The Avanza is one size smaller. The true successor of the old Kijang is the Toyota Innova. Still branded “Kijang Innova” here, though it’s just Innova elsewhere. But, yes, it’s sort of similar in size, and engine size, to the old Kijang.

  • avatar
    Volt 230

    Where is Hyundai/Kia? Toyota is indeed King of the third world.

    • 0 avatar

      wow. You couldn’t be more wrong amici. They have a strong presence in many smaller markets, but they’re bit players in most big developing markets like BRICK, Turkey etc. Indonesia is an exception. Toyota is too rich for us poor underdeveloped folk.

      • 0 avatar
        MrWhopee

        Yeah, Toyota is big in South East Asia, Indonesia, Thailand, Philippines, etc. basically countries that were used to be part of the “Greater East Asia Co-Prosperity Sphere” back from the Empire of Japan era, i.e. World war II. I guess they just continue on with the program after the war, and planted their claws in early in those countries. But places like South America seem to have been neglected by them (maybe they’re too far from Japan?), so they’re a minor player there today.

        • 0 avatar

          Hey MrWhopee! Actually, Toyota’s first factory out of Japan was in Brazil. The problem is that at that factory all they did (and for a princely sum) a Land Cruiser for 40 yrs while others started developing their own cars and factories. Toyota just watched, and wathched and watched some more. Now they have to play catch up. It’s one of the greatest mysteries of industrial/auto history in Brazil. The Japanese were here relatively early, they have a sizeable chunk of oriundi, yet they took it sssoooooo slow. Never has a satisfactory answer been given. Maybe they were too busy building up their GEACPS or a presence in North America?

          • 0 avatar
            MrWhopee

            Hi Marcelo! Now that was interesting. Build nothing but Land Cruisers for 40 years? I suppose if it was FJ40 or the FJ55 it might make some sense, and as the tooling paid off, lower the price, and make it sort of “people’s car”. It might become the default choice for the less developed areas. Of course as Brazil becomes developed and more and more of its people started living in the cities, the model lineup would have to be adjusted. But way back then, seem to be a good choice for product to sell… Hell, I can still see those cars being a good choice for certain developing country with poor road network… Of course today’s land cruisers are vehicles of very limited market, just like Range Rovers.

          • 0 avatar

            Hey! I don’t know what series it was, but it was the 1950s or 60s one. Stayed the same way until that factory was closed in the late 90s. It never sold much cause it cost way more than the Ford and GM pickups and Willys (later Ford) Jeeps and PUs and Rural (a kind of grandaddy of SUVs). however they do live on in poorer sections of the country. In the North of the country they even transform it into a sort of bus to transport farmhands


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