Another Car Show, Another MINI: John Cooper Works Paceman – Yes, My Name Is Longer Than Yours

Bertel Schmitt
by Bertel Schmitt

BMW executes on its plan to bring at least one new MINI to every show it graces. In Geneva, it is the MINI John Cooper Works Paceman, a.k.a. the MINI with the maxi name. If we believe the press release, the car “combines mouthwatering sporting flair and inimitable style to usher in a new dimension in driving fun.”

What’s more, “the new model sees the compact Sports Activity Coupé concept wrapped up in an extra layer of muscular proportions and dynamically stretched lines.”wait, there’s …

… more: “The driver and passengers can lap up the resultant sensation of race competition and the interior’s characteristic sports car ambience from four individual seats.” Who writes that stuff?

The engine is the familiar blown 1.6-liter four-cylinder mill It still “develops output of 160 kW/218hp and peak torque of 280 Newton meters (207 lb-ft), which can be increased to 300 Newton meters (221 lb-ft) for short periods between 2,100 and 4,500 rpm courtesy of the overboost function.”

Tell you what, instead of trying to wade through the multiple pages of the short form of the press release, here is the long form, ready for download. 1 megabyte, so watch your smartphone cap.

Collegial hint to BMW: Those press releases are a violation of the Geneva AND the Hague Land War Conventions. Their mitigating factor is the class leading rich supply of pictures. In that department, you are the best, BMW. Alright, we need to fill the space between the pictures, somehow …




Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Mjal Mjal on Feb 27, 2013

    Not to mention, there is no longer a cook in a restaurant, he/she is an "Executive Chef."

  • Oldyak Oldyak on Feb 28, 2013

    For the sake of us older,less 'techie' reader..could TTAC publish REAL HP and Torque numbers...not the 'newton'.."what the fuck is that"?? numbers. I have been reading everything on this site for a number of years and I feel that I deserve REAL American horsepower and torque info from your writers... If I'm being simplistic kick me off the site..but this is the second article that I have read that quotes these 'newton' numbers and its time to put a stop to it or publish both 'newton' and something every reader can understand!!

  • Groza George I don’t care about GM’s anything. They have not had anything of interest or of reasonable quality in a generation and now solely stay on business to provide UAW retirement while they slowly move production to Mexico.
  • Arthur Dailey We have a lease coming due in October and no intention of buying the vehicle when the lease is up.Trying to decide on a replacement vehicle our preferences are the Maverick, Subaru Forester and Mazda CX-5 or CX-30.Unfortunately both the Maverick and Subaru are thin on the ground. Would prefer a Maverick with the hybrid, but the wife has 2 'must haves' those being heated seats and blind spot monitoring. That requires a factory order on the Maverick bringing Canadian price in the mid $40k range, and a delivery time of TBD. For the Subaru it looks like we would have to go up 2 trim levels to get those and that also puts it into the mid $40k range.Therefore are contemplating take another 2 or 3 year lease. Hoping that vehicle supply and prices stabilize and purchasing a hybrid or electric when that lease expires. By then we will both be retired, so that vehicle could be a 'forever car'. Any recommendations would be welcomed.
  • Eric Wait! They're moving? Mexico??!!
  • GrumpyOldMan All modern road vehicles have tachometers in RPM X 1000. I've often wondered if that is a nanny-state regulation to prevent drivers from confusing it with the speedometer. If so, the Ford retro gauges would appear to be illegal.
  • Theflyersfan Matthew...read my mind. Those old Probe digital gauges were the best 80s digital gauges out there! (Maybe the first C4 Corvettes would match it...and then the strange Subaru XT ones - OK, the 80s had some interesting digital clusters!) I understand the "why simulate real gauges instead of installing real ones?" argument and it makes sense. On the other hand, with the total onslaught of driver's aid and information now, these screens make sense as all of that info isn't crammed into a small digital cluster between the speedo and tach. If only automakers found a way to get over the fallen over Monolith stuck on the dash design motif. Ultra low effort there guys. And I would have loved to have seen a retro-Mustang, especially Fox body, have an engine that could rev out to 8,000 rpms! You'd likely be picking out metal fragments from pretty much everywhere all weekend long.
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