insufferable Volkswagen d-bags fans who proudly reject Mexican made Jettas in favor of German-assembled Golfs will be crying in their beers over news that North American made versions of the MK7 Golf will be built south of the border.
By building Golfs at VW’s Puebla plant, the auto maker can rely on additional capacity to supplement their German plants, which are running at full tilt to produce the latest Golf. Mexico is also a convenient location for Volkswagen to help grow sales of the Golf, as part of its plan for 800,000 sales in the U.S.
Jonathan Browning, head of Volkswagen’s North American arm, said in a statement that the company was looking to build 75 percent of the cars it sells in North America. Production of the Golf should begin at Puebla in Q1 2014.
The question in my mind is this; previously, the Golf was positioned as a more upscale small car, versus the volume oriented Jetta. Now that both Mexican production and the MQB platform can provide significant cost and exchange rate savings, will the Golf still occupy this slot, or can we expect a pricing strategy more akin to the Jetta, with a couple decontented base trim levels to get buyers in the door?