Volkswagen has ended the year on a strong note. Shrugging off the troubles at home in Europe, Volkswagen increased its global group sales by a respectable 20.7 percent in December of 2012, bringing its global group sales for the year above the 9 million mark at an 11.2% increase compared to 2011.
Volkswagen performed most of this miracle in China. Less than 10 years ago, China was treated by Volkswagen as a penal colony for wayward executives. Now it is Volkswagen’s strategic high ground. Volkswagen is on a tear in China. In December alone, it sold 130,000 units more In China than in December 2011. For the full year, Volkswagen is ahead 550,000 units in China, making more than up for the 10,000 units it sold less in beleaguered Europe.
|Volkswagen global group deliveries December 2012|
|WEur ex D||1,850,000||1,980,000||-6.5%||140,000||160,000||-12.5%|
|Black: VW data. Blue: TTAC calculated|
|Including Porsche from August 1, 2012. Excluding MAN and Scania|
The Volkswagen Group delivered 2.81 million units in China this year, missing GM’s 2.84 million by less than 30,000 – a rounding error in China. Most importantly: All of Volkswagen’s sales in China are high margin products, whereas more than half of GM’s China sales are low-cost, low-margin Wulings. Also, it is quite interesting that GM waited with its announcement of December and full year China sales until the very day Volkswagen would announce theirs, a Sunday no less. Usually, GM announces very early in the month.
|Volkswagen global deliveries 2012 by brand|
|Volkswagen Passenger Cars||5,740,000||5,090,000||12.7%|
|Note: Including Porsche from August 1, 2012. Excluding MAN and Scania|