TTAC Future Writers: Help Me!

Bertel Schmitt
by Bertel Schmitt

TTAC’s Managing Editor Derek Kreindler shocked me with the news that he will undergo a life-threatening operation on Monday: His tonsils will be removed. Should his doctor not know what he is doing, now he does.

Derek had even more shocking news for me: He will be out all week, nursing his removed tonsils with the vanilla ice cream they had promised me when my tonsils came out at age five. They never gave me the ice cream, but leaving me alone at the helm of TTAC, Derek gives me a big problem. You, Future Writers, can help:

Yesterday, I gave you your first assignment, with a deadline of February 9. Would it be at possible if you could send-in the story (you have the secret email address) a bit earlier? Like Monday? How about Tuesday then? Some of you already sent in theirs, and beating deadline will always be rewarded. Maybe, just maybe, the stories will be so good that we won’t need Derek when he comes back sans tonsils? Just kidding, Derek, just kidding. We love you, even without those …. things.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Analoggrotto I am sick and tired of every little Hyundai Kia Genesis flaw being blown out of proportion. Why doesn't TTAC talk about the Tundra iForce Max problems, Toyota V35A engine problems or the Lexus 500H Hybrid problems? Here's why: education. Most of America is illiterate, as are the people who bash Hyundai Kia Genesis. Surveys conducted by credible sources have observed a high concentration of Hyundai Kia Genesis models at elite ivy league universities, you know those places where students earn degrees which earn more than $100K per year? Get with the program TTAC.
  • Analoggrotto NoooooooO!
  • Ted “the model is going to be almost 4 inches longer and 2 inches wider than its predecessor”Size matters. In this case there is 6” too much.
  • JMII Despite our past experience with Volvo my wife wants an EX30 badly. Small, upscale, minimalist EV hatch is basically her perfect vehicle.
  • Dukeisduke Is the Volvo EX30 even on sale yet? It was pulled from the NACTOY awards because they were having software problems with the vehicle.
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