Toyota And BMW To Announce Hydrogen-Alliance

by Bertel Schmitt

Published: January 23rd, 2013

toyota and bmw to announce hydrogen alliance

Will meet again: Fröhlich and Uchiyamada

Rumors are floating around in Tokyo that Toyota and BMW are about to enter an agreement where Toyota will provide its fuel cell technology to the Bavarian maker. The Nikkei [sub] says BMW plans to build a hydrogen prototype by 2015, and wants to have a hydrogen car ready for market by 2020. Other carmakers, Toyota included, plan a limited market release in the “hydrogen year” 2015, with hopes for volume production by 2020.

Toyota spokesfolk did not want to comment, then sent out an invitation for a press conference tomorrow, Thursday, in Nagoya. BMW also happens to be there. Looking at the executives in attendance, it does not appear like a meeting where joint windshield wiper procurement is discussed: On the BMW side will be Klaus Fröhlich, Strategy SVP at BMW and chief ideologue, along with development chief Dr. Herbert Diess. The Toyota side will be similarly high tech-laden with Toyota’s “father of the Prius” Takeshi Uchiyamada in attendance. Yasumori Ihara will represent Toyota Purchasing and the board. TTAC will also be there.

The move does not come as a surprise to us. Last June, we told you that “BMW will get access to Toyota’s fuel cell technologies” and that this will be “the end of the fuel cell cooperation between BMW and GM.” We told you that Toyota is far ahead with the technology. TTAC even had a short hydrogen-powered test ride through the scenic warehouse landscape of Torrance, CA. We told you that current fuel cell technology is big, bulky, heavy and expensive, and that Toyota is working on bringing package size and price down to tolerable levels. We’ll know more tomorrow.

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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4 of 9 comments

Schmitt trigger on Jan 23, 2013

There are no pure hydrogen molecules on earth. Hydrogen is very abundant, but is tightly bonded with other elements. Reversing that chemical bond takes a lot of energy. Methane appears to be the least inefficent method of obtaining pure hydrogen. Reforming hydrogen from methane removes the carbon molecule. This has two drawbacks: 1- How are you going to eventually dispose of all the carbon? Burn it? 2- The energy released from oxydizing carbon is very large. Removing the carbon molecule means that you've lost a significant amount of useful energy from methane. Hydrogen-fueled vehicles are an even longer stretch of the imagination than a pure battery powered vehicle. This is an example of green extremism gone amok.

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- Corntrollio on Jan 23, 2013
  
  "This is an example of green extremism gone amok." That's non-sense. It's ridiculous to suggest that merely researching alternative fuels is green extremism. No one is forcing anyone to use it. BMW has been working on a hydrogen-based Siebener for a long time -- makes sense that they'd team up with Toyota on this.
  
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Type57SC on Jan 23, 2013

Deja vu. I feel like I've seen the same stories and had the same discussion in 2001.

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- Redmondjp on Jan 24, 2013
  
  +1 Production-quantity fuel-cell-powered vehicles are always ten years away from reality. They recycle the same press releases and just change the dates.
  
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