Tokyo Auto Salon: The Product Specialists, A Preview

Bertel Schmitt
by Bertel Schmitt

This is a short preview of our customary feature where we celebrate the hard working product specialists at major auto shows.


Or rather, where I celebrate the hard working product specialists at major Asian auto shows.

Certain other TTAC editors don’t seem to be interested in product specialists. Or they are keeping the good picture for themselves.

In this feature, we will explain the cultural differences that divide Chinese and Japanese auto shows.

At Chinese auto shows, female presence on press days is subdued. They come out en masse when the general public has access.

Today at the Tokyo Auto Salon, it was totally different: Massive contingents during press time. Less later during public access.

Please check back tomorrow.



Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • David C. Holzman David C. Holzman on Jan 12, 2013

    I do like that 'vette in the last shot

  • Inside Looking Out Inside Looking Out on Jan 12, 2013

    Japanese are sexists and homofobs. Where are male product specialists? I am going to boycott Japanese car manufacturers! Here at San Francisco autoshow we proudly display LGBT product specialists!

  • 3SpeedAutomatic R&T could have killed the story before it was released.Now, by pulling it after the fact, they look like idiots!! What's new??
  • Master Baiter "That said, the Inflation Reduction Act apparently does run afoul of WTO rules..."Pfft. The Biden administration doesn't care about rules. The Supreme Court said they couldn't forgive student load debt; they did it anyway. Decorum and tradition says you don't prosecute former presidents; they are doing it anyway. They made the CDC suspend evictions though they had no constitutional authority to do so.
  • 1995 SC Good. To misquote Sheryl Crow "If it makes them unhappy, it can't be that bad"
  • 1995 SC The letters on the hatch aren't big enough. hard pass
  • Ajla Those letters look like they are from AutoZone.
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