Tokyo Auto Salon: Hello Body Kitty

by Bertel Schmitt

Published: January 12th, 2013

This used to be a harmless Mazda RX7. Now it’s a car … well, it certainly won’t pass pedestrian protection regs in civilized countries.

It doesn’t lack Überholprestige though. If that apparition appears in the mirror, people will flee.

#BertelSchmitt #Japan #MazdaRX7 #TokyoAutoSalon2013

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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5 of 14 comments

W Christian Mental Ward on Jan 12, 2013

I'll admit it. Bertel you sent me to Webster onine to lookup Überholprestige

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- Geekcarlover on Jan 12, 2013
  
  I Googled it. The first two links were to TTAC articles. Well played.
  
  Like
MrWhopee on Jan 12, 2013

The car certainly looks like it wants to swallow pedestrians.

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- See 1 previous
- 28-Cars-Later on Jan 12, 2013
  
  I must posses it...
  
  Like
- Geekcarlover on Jan 12, 2013
  
  It's powered by the screams of J walkers and rural hitchhikers.
  
  Like

Recent Comments

Jkross22 When I think about products that I buy that are of the highest quality or are of great value, I have no idea if they are made as a whole or in parts by unionized employees. As a customer, that's really all I care about. When I think about services I receive from unionized and non-unionized employees, it varies from C- to F levels of service. Will unionizing make the cars better or worse?
Namesakeone I think it's the age old conundrum: Every company (or industry) wants every other one to pay its workers well; well-paid workers make great customers. But nobody wants to pay their own workers well; that would eat into profits. So instead of what Henry Ford (the first) did over a century ago, we will have a lot of companies copying Nike in the 1980s: third-world employees (with a few highly-paid celebrity athlete endorsers) selling overpriced products to upper-middle-class Americans (with a few urban street youths willing to literally kill for that product), until there are no more upper-middle-class Americans left.
ToolGuy I was challenged by Tim's incisive opinion, but thankfully Jeff's multiple vanilla truisms have set me straight. Or something. 😉
ChristianWimmer The body kit modifications ruined it for me.
ToolGuy "I have my stance -- I won't prejudice the commentariat by sharing it."• Like Tim, I have my opinion and it is perfect and above reproach (as long as I keep it to myself). I would hate to share it with the world and risk having someone critique it. LOL.