NAIAS 2013: BMW 4-Series Doesn't Have Quite The Same Ring To It

Derek Kreindler
by Derek Kreindler

“Oh yeah, that’s my new BMW 428i sDrive” doesn’t sound nearly as cool as “328is” does it? Didn’t think so.




Derek Kreindler
Derek Kreindler

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  • Tick Tick on Jan 15, 2013

    I think it's a good looking car and can't wait to see one in person. Looks like a sleaker 3 series, which it essentially is. Oops, I mean blah blah Bangle, blah death of the brand, blah lease. Umm....soccer moms, Camcord, Lancia Stratos, MBMW and something about how I like turn signal stem in my Focus more. (Sorry, I temporarily forgot the TTAC commenting rules)

    • FJ60LandCruiser FJ60LandCruiser on Jan 15, 2013

      It's like Rolex. 40 years ago you bought a Rolex because you liked how it looked on your wrist. Today you buy a Rolex because you want everyone else to know that you have a Rolex. The design needs to scream extravagance and wealth. You don't value a reliable, durable, automatic watch--you want everyone else to know that you do. Thus modern designs have gotten gaudy and cheap to reflect their trashy new customer base. BMW has always had DB customers who need to tell everyone they have a BMW. In the past, tho, you could love your BMW or be a DB about it--and it'd only be evident how you drove it. In our modern SUV crossover crazy status conscious car society, BMW thinks it'd be stupid not to appeal to everyone's inner D-bag. And thus you have the 4 concept. The previous gen M3 with carbon fiber hood and neon green harnesses doesn't look as terrible as this car does... or send the same kind of message about the owner.

  • IHateCars IHateCars on Jan 15, 2013

    When I first saw these pix I had thought that this was a cheesy tuner 3 coupe....I was flabbergasted when I discovered it was a factory concept. Those wheels and front/rear valance treatments scream "ill-fitting aftermarket ricer body kit"! I have always loved the 3 series coupes but I hate what BMW are turning them into.

  • Ltcmgm78 Imagine the feeling of fulfillment he must have when he looks upon all the improvements to the Corvette over time!
  • ToolGuy "The car is the eye in my head and I have never spared money on it, no less, it is not new and is over 30 years old."• Translation please?(Theories: written by AI; written by an engineer lol)
  • Ltcmgm78 It depends on whether or not the union is a help or a hindrance to the manufacturer and workers. A union isn't needed if the manufacturer takes care of its workers.
  • Honda1 Unions were needed back in the early days, not needed know. There are plenty of rules and regulations and government agencies that keep companies in line. It's just a money grad and nothing more. Fain is a punk!
  • 1995 SC If the necessary number of employees vote to unionize then yes, they should be unionized. That's how it works.
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