By on January 16, 2013

The Audi A7 is one of the more polarizing examples of the pseudo-hatch/coupe, but I’ve always been a fan. The RS7 is probably the car I’d pick as my personal favorite. The 560 horsepower twin turbo V8 is the same powertrain used in the RS6 Avant, and is apparently capable of 24 mpg on the highway. The styling is a make or break proposition, but it’s hard to argue with the performance.

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49 Comments on “NAIAS 2013: Audi RS7 – Now We’re Talking...”


  • avatar
    gmichaelj

    styling looks pretty darn good to me – although I’d perfer aluminium to chrome wheels

    • 0 avatar
      tatracitroensaab

      This is overly tinted and the wheels are too blingy. I wish that there was a place in the market for a high quality, understated automaker.

      • 0 avatar

        I think this is quite understated compared to the rather juvenile-looking performance entries from BMW, Mercedes-Benz and Jaguar. And, not that they make anything in this class, but the Japanese have gone buck-wild with the styling on their sporty models.

    • 0 avatar
      racer-esq.

      “styling looks pretty darn good to me – although I’d perfer aluminium to chrome wheels”

      I think that is polished, clear coated aluminum, not chrome plating.

      But “styling looks pretty darn good to me” is why the RS version is kind of ridiculous. You get the same tits on glass exterior and interior on a regular A7. With a less heavy engine hanging out completely in front of the front axle.

      This is a highway cruiser and a stop and go traffic commuter, not a track car, the big engine is a waste. The 3 liter supercharged (almost) inline six is the right engine for this car.

      Plus the carbon fiber reinforced plastic mirror housing covers look tacky. CF is played out, and from far away they just look black. And black mirrors, as opposed to body color, are punishment for people that do not pay enough.

  • avatar
    Speed3

    I guess so…if your into clean balanced styling ;) Can I get a diesel manual wagon pls?

  • avatar
    Chocolatedeath

    This and the S8 are my current favs..Love them to death..Wish I had cash enough for both.

  • avatar
    twotone

    Nice looking car on the outside. I’d have to sit in one before I’d know for sure. I loved the look of the MB CLS, but the high belt line and gun-slit windows made it claustrophobic compared to the E Class sedan.

  • avatar

    I daresay that Audi’s S and RS models are picking up the customers that BMW’s new M models are turning off. Based on what I’ve read about Audi, I’d much rather have this than a hypothetical “M6 GranCoupe” or the CLS 63 AMG.

    Plus owning an Audi would get me one step closer to my ultimate dream of a new Bentley…

    • 0 avatar
      tjh8402

      Audi certainly has that opportunity, although the S models generally still compete with mainline BMW models (the S4 and S5 being positioned directly against the 335i). We have to see what the new M3 ends up looking like, but I’d say this is definitely far more desirable than the F10 M5 or the aforementioned hypothetical M6 GranCoupe. I’d also say the S8 is more desirable than the Alpina 7 as well, although I have to imagine its only a matter of time before BMW does an M7.

      • 0 avatar

        I was kind of hoping BMW would do another 8-Series, and a consequent M8. There’s no way it would get near Rolls-Royce pricing, even with the new Ghost Coupé they’re working on. But now that the 6-Series is so nice, an 8-Series would have to start right about where the Aston Martin V8 Vantage does, and max out well into non-Mulliner Bentley Continental territory. Ah, well…

        But I dead read a couple of comparos between the 2013 BMW 7-Series Alpina B7 and the 2013 Audi S8…and the Audi was the clear winner. I can see why…

    • 0 avatar
      Landcrusher

      Actually, if your dream is a new Bentley, you should stay away from an Audi and go with a 4 cylinder Accord or Altima or other more practical low cost ride.

      Also stay out of bars and Starbucks.

      Work lots, spend little, get Bentley.

      Just say’n. :)

  • avatar

    I have no argument with the styling or performance. I have a bit of an argument with the size, and a big argument with the price.

  • avatar
    philadlj

    I count myself as a member of Team Pro-A7…I can’t speak to the driving aptitude of the those I’ve seen operating them, but the cars are very visually arresting.

  • avatar
    thelaine

    To me, they nailed it. An absolute beauty.

    • 0 avatar
      NMGOM

      thelaine…

      I agree on styling. But the real gem is the most compact V-8 engine is ever made that lives inside:
      http://www.edmunds.com/car-reviews/features/2013-audi-s8-first-look.html

      twotone…

      I wouldn’t worry too much about the interior. If this new RS7 even comes close to Audi tradition and elegance, you’ll be just fine…

      ——–

      • 0 avatar
        thelaine

        Oh Lord NMGOM, you just made it worse. I love her and she doesn’t even know I exist. Maybe I will just stand here and stare at here until she gets a restraining order.

  • avatar
    marc

    I must be in Bizarro alternative world today. Since when has the universally praised, drop dead gorgeous A/S/RS7 been “The styling is a make or break proposition?”

    This is the same bizarro land where TTAC lives presently, saying the Ford CONCEPT pickup, which loooks like, ummmm, a regular old truck with just a little too much bling, and is not actually a car that is even close to on sale, with features that may or may not ever exist, is the most significant vehicle in the auto show, and the Corvette styling is getting MIXED reviews.

    Has TTAC completely lost its collective marbles this week?!!??

    • 0 avatar
      bd2

      whistle…

    • 0 avatar

      +1, lol

    • 0 avatar
      dave504

      The Ford concept is the most significant vehicle because it is the only one that will sell in volume. Being that a regular S7 is approaching $90k equipped, the RS7 will easily be a six-figure car so it will never sell in volume no matter how much you love the styling. I would bet that Ford sells more F-150’s in a month than both RS7’s and Corvettes combined are sold in a year.

    • 0 avatar
      Landcrusher

      I have to defend them on them on the Vette. They say the same thing about most new Mercedes.

      It’s one of those things that knowledgeable critics are bound to dislike, and the public is not going realize until later, or until they really examine it closely.

      It’s like a food critic is going to appreciate the cupcake with just the right amount of icing while the regular consumer will pick the one with too much. Without a real comparison, the consumer doesn’t realize the mistake until after several cupcakes, if ever.

      The foodie knows after one bite. I suspect after a few years, the festoonery will be noticed either for what it was of at least as not a lasting aesthetic.

      (Kudos for whoever used the term festoonery earlier. It’s genius)

  • avatar
    CoreyDL

    That is sooo sexy. I’d need sooo many mechanics to maintain it.

  • avatar
    Mykl

    I’ll put the cost aside (whatever it’s going to be, it’s going to be high)….

    That’s hot.

  • avatar

    I want one. I want it in that deep charcoal metallic that looks so good on current Audis, and I want it with a proper manual transmission. (And while I’m dreaming, I want it for under $50k, which means that what I really want is more like a CPO CTS-V. Sigh. At least I’ll have a clutch pedal.)

  • avatar

    I really don’t like the “quattro” in the front grille. other than that, this RS7 is hot as hell.

  • avatar
    1998redwagon

    what is the reason for all the panels on the rear decklid. i get that it is a hatch but it seems that there are a few too many lines btwn the bottom edge of the rear window and the edge of the rear valence.

  • avatar
    dabradler

    No casual person is going to realize that car costs over 100 thousand dollars. I’d take a Panamera GTS or turbo in a heart beat over that. The interior looks like a 50k car and carbon fibre inserts doesn’t suit the market.

  • avatar
    peteinsonj

    This I want. Drove this car at an Audi event at the Monticello Motor Speedway. What a totally beautiful car to sit in, drive. Touch the accelerator and “woosh.” Of course, I preferred to drive the V-10 R8 ;-)

  • avatar
    hf_auto

    Carbon ceramic brakes? I hope those are optional…
    Until prices come down I struggle to see how those make sense for the overwhelming majority of people for anything but bragging rights.

  • avatar
    Beerboy12

    It’s in the proportions. Proportion Perfection! Audi’s secret is in their ability to nail down the proportions for a coupe. It has the ghost of the Audi coupe 100s and that to me is one of the best looking cars ever made. From the hood’s curve, the sweep of the roof line right up to the fine pointy tail, it’s there all right.

  • avatar
    Speed Spaniel

    Gorgeous car although not a fan of Maytag white. How the heck does this get 24 mpg on the highway when my new 4 cylinder Golf R doesn’t even get that? Those wheels are ghetto too. With alloys like that, one would think they might make vehicles in Mexico, oh wait…….

    • 0 avatar
      blackbolt

      “Those wheels are ghetto too.” Alot of design elements have come out of the hood and are now mainstream so give the hood its props.

    • 0 avatar
      DenverMike

      “How the heck does this get 24 mpg on the highway when my new 4 cylinder Golf R doesn’t even get that?”

      Your Golf R is no doubt turning some serious rpms on the hwy as hot hatches are designed for impressive 0-60 times, but with a V8 mpg penalty, often times. Your impressive acceleration comes from really aggressive gearing plus its power to weight.

  • avatar
    krhodes1

    How is this a “psuedo-hatchcoupe”? It’s an executive hatch of the type that Europeans have been driving for 40 years now. See Saab 900 Combi, Ford Sierra/Granada 5dr (aka Merkur Scorpio), Saab 9000, etc, etc. They fell out of favor for a while with the rise of the executive station wagon, but seem to be coming back.

    Personally I would rather have a wagon, the added style is not worth the loss in utility to me.

    • 0 avatar
      Bimmer

      Ford Scorpio = Mercur Scorpio. Ford Sierra = Mercur XR4Ti.

      • 0 avatar
        krhodes1

        Ford Granada in the UK, Scorpio elsewhere in Europe. At one point I believe the long wheelbase version was still technically a Sierra with Granada being the top trim level, then they became just Granadas. But either way, both the long and short wheelbase cars where available in 5dr “executive hatch” configuration.

  • avatar
    wmba

    Finally, a car that has been professionally styled by someone not obsessed by their own hairdo.

    By comparison, everything else we’ve seen this week has been gee-gaw city. You know, chocolate cakes decorated by the kids after Mom gave in to their incessant babbling to “create”.

  • avatar
    WheelMcCoy

    Don’t call it a hatch or you’ll kill it for the American market! Call it a Sportback.

    Yes to the exterior styling. Yes to the sportback. No to the flat bottomed steering wheel. No to the honeycomb seats.

  • avatar
    Bimmer

    Looks great and I’m glad it’s a proper hatchback, not a sedan with useless mail-slot trunk. I’m looking at you, 2013 Fusion.

    But I’d prefer RS6 Avant.

  • avatar
    Acd

    With the new Maserati Quattroporte looking more Chrysler than high dollar Italian (the tail lights look like they came from a Chrysler 200 and the dashboard looks very Chrysler-ish) this could be the car that I lust for.

    Elegant, slightly understated styling with a hint of bling (wheels) and a hatchback to boot. One of my favorite cars from the 1980’s was the Mazda 626 Touring Sedan (hatchback) and to me this Audi is the ultimate expression of that concept.

    I wonder what the 36 month residual will be–maybe I’ll start saving my pennies for when they begin coming off lease.

    • 0 avatar
      corntrollio

      “I wonder what the 36 month residual will be–maybe I’ll start saving my pennies for when they begin coming off lease.”

      For an RS with low mileage? It’ll still be sky high. A low-mileage 10-year-old RS6 is probably still $35K. The price drops quickly with mileage, however.

  • avatar
    Tick

    Beautiful car. Glad to see Audi moving away from using “round” as the design cue for everything they make. I love the S4 but could never get past the boring egg shaped styling.

  • avatar
    autobahner44

    I own an A7, and can attest to it’s wonderful capabilities and utility.
    The 3.0 supercharged V6 will pin you back in the seat. In black with black interior and 20″ Sport Package, the car looks about perfect, with no “festoonery” at all. Audi has a habit of adding exterior and interior gingerbread to their S and RS versions to help justify the higher drivetrain costs. Which is all well and good for barstool bragging rights, but little else for North American customers.


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