December Sales Of The Titans: GM Up 5 Percent, Toyota Up 9

by Bertel Schmitt

Published: January 3rd, 2013

december sales of the titans gm up 5 percent toyota up 9

GM reports “the company’s highest December sales in five years,” with deliveries up 5 percent to 245,733 vehicles. For the year, GM’s U.S. sales are up only marginally. They rose 3.7 percent to 2,595,717 units. In a market expected to be up around 14 percent, this will translate into a serious drop of market share.

Highlights

Dec. Total Sales

Total Change vs. Dec. 2011

Dec. Retail Sales

Retail Change vs. Dec. 2011

2012CY

Sales

2012 vs. 2011

2012 Retail Sales

Retail Change 2012 vs. 2011

Chevrolet

167,091

3.7%

123,021

0.9%

1,851,646

4.3%

1,269,679

3.0%

GMC

43,921

4.7%

37,626

(0.6)%

413,881

4.0%

349,168

2.4%

Buick

16,473

10.0%

15,659

8.9%

180,408

1.6%

162,986

5.7%

Cadillac

18,248

12.2%

16,775

5.0%

149,782

(1.7)%

140,625

2.4%

Total GM

245,733

4.9%

193,081

1.5%

2,595,717

3.7%

1,922,458

3.1%

U.S. sales of GM’s global antagonist Toyota were 194,143 units in December 2012, up 13.2 percent on a daily selling rate (DSR) basis and 9 percent on an unadjusted raw volume basis. Toyota ends the year having sold 2,082,504 in the U.S., up 26.6 percent, with an attendant increase of market share.

#BertelSchmitt #GM #SalesDecember2012 #Toyota

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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9 comments

Sunridge place on Jan 03, 2013

Throw out the Tsunami-effect and go 2010 vs 2012 and its a different story: Toyota up 18% 2012 vs 2010 GM up 17% 2012 vs 2010

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- TCBRacing on Jan 03, 2013
  
  Good one sunridge. Market share should be looked at the same way. Comparing market share from 2011, when the domestics were adding share at the expense of the Japanese, is very shortsighted and gives a very lopsided view.
  
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- KalapanaBlack on Jan 03, 2013
  
  That's still just as apples-to-oranges. GM's numbers in 2010 would have still been affected by the bankruptcy/bailout limbo.
  
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- Sunridge place on Jan 03, 2013
  
  @KalapanaBlack 'GM’s numbers in 2010 would have still been affected by the bankruptcy/bailout limbo.' And, Toyota's 2010 was impacted by the gas pedal issue perhaps. My point is that Toyota is just taking back share they lost last year due to production problems caused by the Tsunami and flooding.
  
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- Wsn on Jan 03, 2013
  
  Partially agreed. It's better to compare full year of 2012 vs. 2007.
  
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Thornmark on Jan 03, 2013

Chevrolet is fleet heavy.

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- Th009 on Jan 03, 2013
  
  There are plenty of Toyotas (especially Camrys and Avalons) for rent at National as well.
  
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- Mike978 on Jan 03, 2013
  
  GMC, Buick and Cadillac are not. So one out of 4 isn`t bad! Also an interesting picture to choose since the Sonic outsells the Yaris something like 3 to 1 in the US.
  
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- APaGttH on Jan 03, 2013
  
  @th009 Hertz too, Avalon, Camry, Yarii, and Corollas. Hertz fleet is about 20% Toyota.
  
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