By on January 3, 2013

GM reports “the company’s highest December sales in five years,” with deliveries up 5 percent to 245,733 vehicles. For the year, GM’s U.S. sales are up only marginally. They rose 3.7 percent to 2,595,717 units. In a market expected to be up around 14 percent, this will translate into a serious drop of market share.

Highlights

Dec. Total Sales

Total Change vs. Dec. 2011

Dec. Retail Sales

Retail Change vs. Dec. 2011

2012CY

Sales

2012 vs. 2011

2012 Retail Sales

Retail Change 2012 vs. 2011

Chevrolet

167,091

3.7%

123,021

0.9%

1,851,646

4.3%

1,269,679

3.0%

GMC

43,921

4.7%

37,626

(0.6)%

413,881

4.0%

349,168

2.4%

Buick

16,473

10.0%

15,659

8.9%

180,408

1.6%

162,986

5.7%

Cadillac

18,248

12.2%

16,775

5.0%

149,782

(1.7)%

140,625

2.4%

Total GM

245,733

4.9%

193,081

1.5%

2,595,717

3.7%

1,922,458

3.1%

U.S. sales of GM’s global antagonist Toyota were 194,143 units in December 2012, up 13.2 percent on a daily selling rate (DSR) basis and 9 percent on an unadjusted raw volume basis. Toyota ends the year having sold 2,082,504 in the U.S., up 26.6 percent, with an attendant increase of market share.

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