December Sales Of The Titans: GM Up 5 Percent, Toyota Up 9
GM reports “the company’s highest December sales in five years,” with deliveries up 5 percent to 245,733 vehicles. For the year, GM’s U.S. sales are up only marginally. They rose 3.7 percent to 2,595,717 units. In a market expected to be up around 14 percent, this will translate into a serious drop of market share.
Highlights
Dec. Total Sales
Total Change vs. Dec. 2011
Dec. Retail Sales
Retail Change vs. Dec. 2011
2012CY
Sales
2012 vs. 2011
2012 Retail Sales
Retail Change 2012 vs. 2011
Chevrolet
167,091
3.7%
123,021
0.9%
1,851,646
4.3%
1,269,679
3.0%
GMC
43,921
4.7%
37,626
(0.6)%
413,881
4.0%
349,168
2.4%
Buick
16,473
10.0%
15,659
8.9%
180,408
1.6%
162,986
5.7%
Cadillac
18,248
12.2%
16,775
5.0%
149,782
(1.7)%
140,625
2.4%
Total GM
245,733
4.9%
193,081
1.5%
2,595,717
3.7%
1,922,458
3.1%
U.S. sales of GM’s global antagonist Toyota were 194,143 units in December 2012, up 13.2 percent on a daily selling rate (DSR) basis and 9 percent on an unadjusted raw volume basis. Toyota ends the year having sold 2,082,504 in the U.S., up 26.6 percent, with an attendant increase of market share.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Throw out the Tsunami-effect and go 2010 vs 2012 and its a different story: Toyota up 18% 2012 vs 2010 GM up 17% 2012 vs 2010
Chevrolet is fleet heavy.