December and Full Year 2012 Sales Table

Bertel Schmitt
by Bertel Schmitt

“Detroit’s automakers showed December U.S. sales gains of 5 percent, slightly better than analysts’ expectations,” says Reuters, “but likely not enough to stave off market-share gains by Japanese rivals.”

And here December and full year 2012 sales results in an easy to read table, data courtesy of Automotive News [sub ].

December and Full Year 2012 U.S. New Auto Sales


.

AutomakerDec. 2012Dec. 2011Pct. chng.12 month


201212 month


2011Pct. chng.BMW Group43,88732,57635%347,967305,78014% BMW division37,39926,83439%281,460247,90714% Mini6,4565,71113%66,12357,51115% Rolls-Royce32313%3843626%BMW Group43,88732,57635%347,967305,78014%Chrysler Group152,367138,01910%1,651,7871,369,11421% Chrysler Division25,51323,9746%307,967221,34639% Dodge52,39141,54826%524,989451,04016% Dodge/Ram83,27668,14322%825,917708,65017% Fiat3,7072,32559%43,77219,769121% Jeep39,87143,577–9%474,131419,34913% Ram30,88526,59516%300,928257,61017%Chrysler Group152,367138,01910%1,651,7871,369,11421%Daimler AG31,37728,01012%305,072267,01614% Maybach5425%503928% Mercedes-Benz30,37627,29611%295,013261,76913% Smart USA99671040%10,0095,20892%Daimler AG31,37728,01012%305,072267,01614%Ford Motor Co.212,902209,4472%2,243,0092,143,1015% Ford division205,518201,0442%2,160,8592,057,2105% Lincoln7,3848,403–12%82,15085,643–4% Mercury–––%–248–100%Ford212,902209,4472%2,243,0092,143,1015%General Motors245,733234,3515%2,595,7172,503,7974% Buick16,47314,97410%180,408177,6332% Cadillac18,24816,25912%149,782152,389–2% Chevrolet167,091161,1584%1,851,6461,775,8024% GMC43,92141,9605%413,881397,9734%General Motors245,733234,3515%2,595,7172,503,7974%Honda (American)132,774105,23026%1,422,7851,147,28524% Acura16,03413,12922%156,216123,29927% Honda Division116,74092,10127%1,266,5691,023,98624%Honda (American)132,774105,23026%1,422,7851,147,28524%Hyundai Group98,61394,1555%1,260,6061,131,18311% Hyundai division59,43550,76517%703,007645,6919% Kia39,17843,390–10%557,599485,49215%Hyundai Group98,61394,1555%1,260,6061,131,18311%Jaguar Land Rover6,2235,8806%55,67550,37511% Jaguar1,0491,137–8%12,01112,276–2% Land Rover5,1744,7439%43,66438,09915%Jaguar Land Rover6,2235,8806%55,67550,37511%Maserati33323840%2,7302,32118%Maserati33323840%2,7302,32118%Mazda27,25322,35322%277,046250,42611%Mazda27,25322,35322%277,046250,42611%Mitsubishi4,1135,032–18%57,79079,020–27%Mitsubishi4,1135,032–18%57,79079,020–27%Nissan99,290100,927–2%1,141,6561,042,53410% Infiniti12,62710,99015%119,87798,46122% Nissan Division86,66389,937–4%1,021,779944,0738%Nissan99,290100,927–2%1,141,6561,042,53410%Saab Cars North America–270–100%–5,610–100%Saab–270–100%–5,610–100%Subaru36,65333,7019%336,441266,98926%Subaru36,65333,7019%336,441266,98926%Suzuki1,9452,565–24%25,35726,618–5%Suzuki1,9452,565–24%25,35726,618–5%Toyota194,143178,1319%2,082,5041,644,66027% Lexus30,60725,35521%244,166198,55223% Scion5,5224,15933%73,50549,27149% Toyota division158,014148,6176%1,764,8331,396,83726% Toyota/Scion163,536152,7767%1,838,3381,446,10827%Toyota194,143178,1319%2,082,5041,644,66027%Volkswagen62,07547,33731%615,281473,20330% Audi14,84112,65517%139,310117,56119% Bentley237317–25%2,3151,87723% Lamborghini402938%48034041% Porsche2,9521,83461%35,04329,02321% VW division44,00532,50235%438,133324,40235%Volkswagen62,07547,33731%615,281473,20330%Volvo Cars NA6,1505,34215%68,11767,2401%Volvo Cars NA6,1505,34215%68,11767,2401% Other (estimate)2392294%2,8582,7355%TOTAL1,356,0701,243,7939%14,492,39812,779,00713%VW, BMW, Honda lead gainers
Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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4 of 39 comments
  • Pig_Iron Pig_Iron on Jan 04, 2013

    Watching Mitsubishi slowly fade away. :-(

    • See 1 previous
    • SCE to AUX SCE to AUX on Jan 05, 2013

      Without a parent company, 50k in sales volume seems to be the critical mass needed to survive in the US market. Mitsubishi will likely fall below that in 2013, and then "galantly" soldier on another year or so. They'll be gone by 2015.

  • Jimsport Jimsport on Jan 05, 2013

    I've seen a couple of other sites reporting Ford sales figures of 2,168,015 for 2012. Which numbers are correct? Any idea where the discrepancy is from?

  • Calrson Fan Jeff - Agree with what you said. I think currently an EV pick-up could work in a commercial/fleet application. As someone on this site stated, w/current tech. battery vehicles just do not scale well. EBFlex - No one wanted to hate the Cyber Truck more than me but I can't ignore all the new technology and innovative thinking that went into it. There is a lot I like about it. GM, Ford & Ram should incorporate some it's design cues into their ICE trucks.
  • Michael S6 Very confusing if the move is permanent or temporary.
  • Jrhurren Worked in Detroit 18 years, live 20 minutes away. Ren Cen is a gem, but a very terrible design inside. I’m surprised GM stuck it out as long as they did there.
  • Carson D I thought that this was going to be a comparison of BFGoodrich's different truck tires.
  • Tassos Jong-iL North Korea is saving pokemon cards and amibos to buy GM in 10 years, we hope.
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