December and Full Year 2012 Sales Table

Bertel Schmitt
by Bertel Schmitt

“Detroit’s automakers showed December U.S. sales gains of 5 percent, slightly better than analysts’ expectations,” says Reuters, “but likely not enough to stave off market-share gains by Japanese rivals.”

And here December and full year 2012 sales results in an easy to read table, data courtesy of Automotive News [sub ].

December and Full Year 2012 U.S. New Auto Sales


.

AutomakerDec. 2012Dec. 2011Pct. chng.12 month


201212 month


2011Pct. chng.BMW Group43,88732,57635%347,967305,78014% BMW division37,39926,83439%281,460247,90714% Mini6,4565,71113%66,12357,51115% Rolls-Royce32313%3843626%BMW Group43,88732,57635%347,967305,78014%Chrysler Group152,367138,01910%1,651,7871,369,11421% Chrysler Division25,51323,9746%307,967221,34639% Dodge52,39141,54826%524,989451,04016% Dodge/Ram83,27668,14322%825,917708,65017% Fiat3,7072,32559%43,77219,769121% Jeep39,87143,577–9%474,131419,34913% Ram30,88526,59516%300,928257,61017%Chrysler Group152,367138,01910%1,651,7871,369,11421%Daimler AG31,37728,01012%305,072267,01614% Maybach5425%503928% Mercedes-Benz30,37627,29611%295,013261,76913% Smart USA99671040%10,0095,20892%Daimler AG31,37728,01012%305,072267,01614%Ford Motor Co.212,902209,4472%2,243,0092,143,1015% Ford division205,518201,0442%2,160,8592,057,2105% Lincoln7,3848,403–12%82,15085,643–4% Mercury–––%–248–100%Ford212,902209,4472%2,243,0092,143,1015%General Motors245,733234,3515%2,595,7172,503,7974% Buick16,47314,97410%180,408177,6332% Cadillac18,24816,25912%149,782152,389–2% Chevrolet167,091161,1584%1,851,6461,775,8024% GMC43,92141,9605%413,881397,9734%General Motors245,733234,3515%2,595,7172,503,7974%Honda (American)132,774105,23026%1,422,7851,147,28524% Acura16,03413,12922%156,216123,29927% Honda Division116,74092,10127%1,266,5691,023,98624%Honda (American)132,774105,23026%1,422,7851,147,28524%Hyundai Group98,61394,1555%1,260,6061,131,18311% Hyundai division59,43550,76517%703,007645,6919% Kia39,17843,390–10%557,599485,49215%Hyundai Group98,61394,1555%1,260,6061,131,18311%Jaguar Land Rover6,2235,8806%55,67550,37511% Jaguar1,0491,137–8%12,01112,276–2% Land Rover5,1744,7439%43,66438,09915%Jaguar Land Rover6,2235,8806%55,67550,37511%Maserati33323840%2,7302,32118%Maserati33323840%2,7302,32118%Mazda27,25322,35322%277,046250,42611%Mazda27,25322,35322%277,046250,42611%Mitsubishi4,1135,032–18%57,79079,020–27%Mitsubishi4,1135,032–18%57,79079,020–27%Nissan99,290100,927–2%1,141,6561,042,53410% Infiniti12,62710,99015%119,87798,46122% Nissan Division86,66389,937–4%1,021,779944,0738%Nissan99,290100,927–2%1,141,6561,042,53410%Saab Cars North America–270–100%–5,610–100%Saab–270–100%–5,610–100%Subaru36,65333,7019%336,441266,98926%Subaru36,65333,7019%336,441266,98926%Suzuki1,9452,565–24%25,35726,618–5%Suzuki1,9452,565–24%25,35726,618–5%Toyota194,143178,1319%2,082,5041,644,66027% Lexus30,60725,35521%244,166198,55223% Scion5,5224,15933%73,50549,27149% Toyota division158,014148,6176%1,764,8331,396,83726% Toyota/Scion163,536152,7767%1,838,3381,446,10827%Toyota194,143178,1319%2,082,5041,644,66027%Volkswagen62,07547,33731%615,281473,20330% Audi14,84112,65517%139,310117,56119% Bentley237317–25%2,3151,87723% Lamborghini402938%48034041% Porsche2,9521,83461%35,04329,02321% VW division44,00532,50235%438,133324,40235%Volkswagen62,07547,33731%615,281473,20330%Volvo Cars NA6,1505,34215%68,11767,2401%Volvo Cars NA6,1505,34215%68,11767,2401% Other (estimate)2392294%2,8582,7355%TOTAL1,356,0701,243,7939%14,492,39812,779,00713%VW, BMW, Honda lead gainers
Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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4 of 39 comments
  • Pig_Iron Pig_Iron on Jan 04, 2013

    Watching Mitsubishi slowly fade away. :-(

    • See 1 previous
    • SCE to AUX SCE to AUX on Jan 05, 2013

      Without a parent company, 50k in sales volume seems to be the critical mass needed to survive in the US market. Mitsubishi will likely fall below that in 2013, and then "galantly" soldier on another year or so. They'll be gone by 2015.

  • Jimsport Jimsport on Jan 05, 2013

    I've seen a couple of other sites reporting Ford sales figures of 2,168,015 for 2012. Which numbers are correct? Any idea where the discrepancy is from?

  • Varezhka Maybe the volume was not big enough to really matter anyways, but losing a “passenger car” for a mostly “light truck” line-up should help Subaru with their CAFE numbers too.
  • Varezhka For this category my car of choice would be the CX-50. But between the two cars listed I’d select the RAV4 over CR-V. I’ve always preferred NA over small turbos and for hybrids THS’ longer history shows in its refinement.
  • AZFelix I would suggest a variation on the 'fcuk, marry, kill' game using 'track, buy, lease' with three similar automotive selections.
  • Formula m For the gas versions I like the Honda CRV. Haven’t driven the hybrids yet.
  • SCE to AUX All that lift makes for an easy rollover of your $70k truck.
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