Chrysler December Sales Up 10 Percent

Bertel Schmitt
by Bertel Schmitt

It’s the first sales day of the year, where automakers report their sales for the month, and in this case, for the whole last year. Chrysler is first out of the gate with the good news that December group sales rose 10 percent for the strongest December since the heydays of 2007.

Group sales for the year are up 21 percent in 2012 well above the projected 13 percent average industry increase.

  • FIAT brand sales up 59 percent in December
  • Dodge brand sales up 26 percent; best December sales since 2007
  • Ram Truck brand sales up 16 percent, best December sales since 2007
  • Chrysler brand sales up 6 percent; best December sales since 2007
  • Jeep brand sales down 9 percent in December, up 13 percent in 2012

We will keep our eyes on U.S. sales as they come in, please check back with us for updates.

Chrysler Group LLC U.S. Sales Summary Thru December 2012Month SalesVol %Sales CYTDVol %ModelCurr YrPr YrChangeCurr YrPr YrChange5003,7072,32559%43,77219,769121%FIAT BRAND3,7072,32559%43,77219,769121%2009,0809,213-1%125,47687,03344%Sebring0002,380-100%3007,1755,14240%70,74736,28595%PT Cruiser0001,328-100%Town & Country9,2589,619-4%111,74494,32018%CHRYSLER BRAND25,51323,9746%307,967221,34639%Compass3,1314,255-26%40,23547,709-16%Patriot4,5664,4004%62,01054,64713%Wrangler11,54511,4151%141,669122,46016%Liberty3,5086,161-43%75,48366,68413%Grand Cherokee17,12117,346-1%154,734127,74421%Commander000105-100%JEEP BRAND39,87143,577-9%474,131419,34913%Caliber311,417-98%10,17635,049-71%Dart6,1050New25,3030NewAvenger7,3826,21619%96,89064,02351%Charger7,8677,2119%82,59270,08918%Challenger3,9423,28420%43,11939,5349%Viper036-100%20197-90%Journey7,6884,71063%79,56355,15544%Caravan14,16011,87919%141,468110,86228%Nitro01,989-100%3,26924,434-87%Durango5,2164,8069%42,58951,697-18%DODGE BRAND52,39141,54826%524,989451,04016%Dakota0408-100%49012,156-96%Ram P/U30,21126,01316%293,363244,76220%Cargo Van674174287%7,075692NewRAM BRAND30,88526,59516%300,928257,61017%TOTAL CHRYSLER GROUP LLC152,367138,01910%1,651,7871,369,11421% TOTAL CAR45,28934,84430%498,095354,36241% TOTAL TRUCK107,078103,1754%1,153,6921,014,75514%
Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • -Cole- -Cole- on Jan 03, 2013

    So is Chrysler better than GM.

  • 340 Swinger 340 Swinger on Jan 04, 2013

    The Avenger....built for 2008, and a top safety pick now, gets an acceptable on the newest IIHS frontal partial crash test, meanwhile a new for 2012 Camry gets a poor rating. Now we now! The Neons were great gas milage cars, poor in a crash. The Caliber was the direct opposite. The Dart combines the good of both! I have a 70 Dart, I don't expect the new one to look like my old one, but the spirit is there. The old Dart was an affordable car with decent mileage, with some sporty ones v-8 equiped available. I see the same in the new one, the SRT one will be a modern day GTS, only it will corner and stop lots better! For now I would compare the 2.0 to the old slant six, and the 1.4, to say...a 4 barrel 273. Sorta thinking about getting a Dart myself. I don't agree with the "only 6% of car sales were manual trans" While it might be true, maybe only 6% cars were made with a manual? They may not be for everybody, but alot of it has to do with phones, laziness, well built autos, and people not learning to drive manual.

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