By on January 3, 2013

It’s the first sales day of the year, where automakers report their sales for the month, and in this case, for the whole last year. Chrysler is first out of the gate with the good news that December group sales rose 10 percent for the strongest December since the heydays of 2007.

Group sales for the year are up 21 percent in 2012 well above the projected 13 percent average industry increase.

  • FIAT brand sales up 59 percent in December
  • Dodge brand sales up 26 percent; best December sales since 2007
  • Ram Truck brand sales up 16 percent, best December sales since 2007
  • Chrysler brand sales up 6 percent; best December sales since 2007
  • Jeep brand sales down 9 percent in December, up 13 percent in 2012

We will keep our eyes on U.S. sales as they come in, please check back with us for updates.

Chrysler Group LLC U.S. Sales Summary Thru December 2012
Month Sales
Vol %
Sales CYTD
Vol %
Model
Curr Yr
Pr Yr
Change
Curr Yr
Pr Yr
Change
500
3,707
2,325
59%
43,772
19,769
121%
FIAT BRAND
3,707
2,325
59%
43,772
19,769
121%
200
9,080
9,213
-1%
125,476
87,033
44%
Sebring
0
0
0
2,380
-100%
300
7,175
5,142
40%
70,747
36,285
95%
PT Cruiser
0
0
0
1,328
-100%
Town & Country
9,258
9,619
-4%
111,744
94,320
18%
CHRYSLER BRAND
25,513
23,974
6%
307,967
221,346
39%
Compass
3,131
4,255
-26%
40,235
47,709
-16%
Patriot
4,566
4,400
4%
62,010
54,647
13%
Wrangler
11,545
11,415
1%
141,669
122,460
16%
Liberty
3,508
6,161
-43%
75,483
66,684
13%
Grand Cherokee
17,121
17,346
-1%
154,734
127,744
21%
Commander
0
0
0
105
-100%
JEEP BRAND
39,871
43,577
-9%
474,131
419,349
13%
Caliber
31
1,417
-98%
10,176
35,049
-71%
Dart
6,105
0
New
25,303
0
New
Avenger
7,382
6,216
19%
96,890
64,023
51%
Charger
7,867
7,211
9%
82,592
70,089
18%
Challenger
3,942
3,284
20%
43,119
39,534
9%
Viper
0
36
-100%
20
197
-90%
Journey
7,688
4,710
63%
79,563
55,155
44%
Caravan
14,160
11,879
19%
141,468
110,862
28%
Nitro
0
1,989
-100%
3,269
24,434
-87%
Durango
5,216
4,806
9%
42,589
51,697
-18%
DODGE BRAND
52,391
41,548
26%
524,989
451,040
16%
Dakota
0
408
-100%
490
12,156
-96%
Ram P/U
30,211
26,013
16%
293,363
244,762
20%
Cargo Van
674
174
287%
7,075
692
New
RAM BRAND
30,885
26,595
16%
300,928
257,610
17%
TOTAL CHRYSLER GROUP LLC
152,367
138,019
10%
1,651,787
1,369,114
21%
          TOTAL CAR
45,289
34,844
30%
498,095
354,362
41%
          TOTAL TRUCK
107,078
103,175
4%
1,153,692
1,014,755
14%
Get the latest TTAC e-Newsletter!

48 Comments on “Chrysler December Sales Up 10 Percent...”


  • avatar
    billfrombuckhead

    The Ram assault on the truck markets begins!

    The there’s this:

    “Consumer Reports readers have given Chrysler cars high marks in several categories of a recent survey, described in the magazine’s January 2013 issue.

    The biggest achievement was held by the large cars, Dodge Charger and Chrysler 300, in both V6 and Hemi form. Dodge Charger Hemi got an 88% “definitely buy again” score, towering over most other cars of any type. Chrysler grabbed four of the top five positions (partly because Hemi and V6 models were rated separately). Dodge Challenger took third in “Sporty Cars,” above its immediate competitors.”

    http://www.allpar.com/news/index.php/2013/01/chrysler-does-well-in-cr-poll

    Grand Cherokee also did well and with the new improved Grand Cherokee on the way expect Jeep to put a serious hurt on SUV competitors.

    • 0 avatar
      danio3834

      I got into a new Hemi Charger this year and I agree, it would be hard to trade it for anything else.

      • 0 avatar
        Motorhead10

        I love my Hemi Charger so much I was even trying to trade in an ’09 R/T AND sell off a collector car for a ’12 Charger SRT8 – the dealer was being idiotic on my trade in value (I expected stupid, maybe moronic, not idiotic) and I really have no desire to list privately and deal with that headache. So I will keep it – I love the car. I have (temporarily) convinced myself I do need 470hp in my daily driver.

      • 0 avatar
        danio3834

        You do need it Motorhead. The SRTs are fantastic cars in every way. I got a ’13 R/T Track Pack which I’m wholly satisfied with. But I’ve driven the SRTs and they’re a blast.

      • 0 avatar
        morbo

        I live in Metro DC. My commute is 2 miles each way on city streets. The speed limit never exceeds 35 mph. And I drive a 363hp 2011 HemiV8 300C.

        Best damn commuter car I’ve ever had!

    • 0 avatar

      GC is excellent, but it’s expensive. It may put hurt on its competitors in owner satisfaction, but not in the marketplace where buyers compare price/performance, not just performance.

  • avatar
    mjz

    Amazing how much better the 200 is doing over the Sebring. Together with the Avenger, Chrysler sold almost 17,000 midsize cars. That’s pretty impressive. Dart on a very slow ramp up. Huge mistake to introduce it with almost all manual tranny models. That was a big marketing blunder that took the wind from the sails of the Dart launch.

    • 0 avatar
      jpolicke

      Also didn’t help the Dart to hold back the R/T model. The 2.0 is fit for driver’s ed duty and the 1.4 is merely adequate in the 500.

      • 0 avatar
        mjz

        Agreed. I think if they were smart they would offer the 2.4 as an option on the SXT and Limited models for 2014. Leave the 2.0 as standard on all except Rallye and R/T. The Rallye could offer the 1.4 Turbo exclusively.

    • 0 avatar
      danio3834

      It wan’t a marketing decision, it was a supply issue.

      • 0 avatar
        mjz

        I think they should have waited to launch a couple of months until the automatics were readily available. Only 6% of new cars are sold with manual transmissions. That means that when they launched the Dart, about 94% of the car buying public either wouldn’t/couldn’t even test drive the early Darts because of the manual transmission issue. Chrysler will end up having to relaunch the Dart like they did with the Fiat 500, which seems to be doing just fine now after it’s own disastrous initial launch.

    • 0 avatar
      CJinSD

      I think it was an excuse with very little basis in reality. My area Dodge dealers are drowning in Darts, generally more than 40% of their Dodge inventory. They have almost no manual cars. The model mix looks like the same sort of enthusiast’s nightmare that would be found in anyone else’s compact car inventory, other than everyone else’s compacts selling too fast for a dealer to have over 90 of them in stock right now. Claiming there were no automatics to justify no sales was just a way of trying to fool people who hadn’t looked at Darts yet that they weren’t rotting on lots because they disappointed people that had looked at them.

    • 0 avatar
      geeber

      The advertising – or lack thereof – for the Dart isn’t helping.

      The Dodge ad featuring the entire line-up driving around a circular track makes no mention of the Dart, and only shows the front clip for a brief shot. Not too smart, in my view. I’ve seen one on the road around here.

  • avatar
    Zackman

    So, what’s changed on Chrysler’s products? How is the 200 better than the Sebring – it’s the same car, basically?

    I was not at all impressed with the Avenger we rented in Florida. It was a good rental, but nothing to attract me to seriously look at one.

    The Charger? Are they that good? They look so plain-Jane to me, i.e, no chrome trim anywhere to make it appealing to an eye – but perhaps that’s just me. That and the 300 aren’t economy cars by any stretch.

    True, I’ve seen no issues like the 2.7L and Ultradrive problems on the web for the last many years, so how do they stack up against the competition? Is Chrysler considered “competitive”? What’s driving sales? Money on the hood?

    • 0 avatar
      MrGreenMan

      The Pentastar V6 everywhere has to help.

    • 0 avatar
      mike978

      The interiors were also much improved so the car became much more competitive. Although I am surprised by how well it is doing since the midsize market has some very good entries.

    • 0 avatar
      mjz

      Zackman: 200 is light years ahead of the Sebring. The 200 was given all new front and rear sheet metal, an all new interior, the Pentastar V6 combined with a six speed auto. Revised suspension, etc. It’s a much better car than the Sebring ever was. Yes, the greenhouse and side profile are they same as the Sebring, but they had limited time and funds to accomplish their goal. An all new 200 will probably be revealed at the Detroit Auto Show. It will feature the new 3.2 Pentastar V6 with a new NINE speed auto trans for 38 MPG highway.

      While the Avenger did not get as extensive a change in appearance it has all the other improvements that were received by the 200. You can buy an Avenger SE with the 283 horsepower Pentastar and six speed auto for an MSRP of only $21,695. Than’s a great buy.

      As far as the Charger, can you name any other domestic large rear wheel drive sedan (other than 300)? The Charger is supposed to be sporty and has black-out trim. If you want a lot of chrome, get a 300. Both cars achieve an extremely respectable 31 mpg on the highway with the Penatstar V6 and the eight speed auto. No they aren’t “economy” cars. They were never intended to be.

    • 0 avatar
      Zackman

      Hey! Appreciate the replies!

      Yes, the interiors are impressive from what they were before, and the hard points and greenhouse are very expensive to change, but I was thinking about build quality and the mechanicals.

      Apparently they have improved. I seem to recall CR continuing to pan Chrysler products, but that seems to be changing too. I hope so, as I wish them success!

      I wonder if the 2.4L is the same 2.4L that was in our 1999 Stratus – which didn’t seem like a bad engine, though we only owned the car for three years.

      • 0 avatar
        mjz

        I think it’s a different engine. The 2.0 and 2.4 are newer engines that were developed with Hyundai and Mitsubishi. The revised 2.4 that will be featured in the upcoming Dart R/T will be a heavily revised version featuring Fiat’s MultiAir technology.

    • 0 avatar
      CJinSD

      The government is a larger percentage of the economy than in past years. They buy a lot of cars. Those purchases make a bigger difference to a midsized company like Fiat than they do to a giant one like GM.

    • 0 avatar
      Moparman426W

      Zackman, the ultradive issues were solved by the early 90′s, and were forgotten by most people many moons ago. The only people I ever see bringing them up nowadays are TTAC people. Why not also bring up the exploding GM 700R4 trannies of the 80′s? The 2.7 sludge issue was also resolved a few years ago. GM put out more bad engine designs over the years than any major carmaker.

    • 0 avatar
      wmba

      “I was not at all impressed with the Avenger we rented in Florida. It was a good rental, but nothing to attract me to seriously look at one.”

      Dear Zackman, the above quote, with a different car nameplate, you have repeated several dozen times over the last five years. Nay, perhaps more than several dozen times. I await with bated breath the day you find a car that can compare to an Impala. You are indeed the embodiment of a true anti-iconoclast, impervious to the charms of other sultry automotive alternatives yet exhibiting no rancor in your dismissal of them. One must assume that your continued presence here is because you are still looking, and I wish you all the best in that quest. Happy New Year to you, sir.

  • avatar
    thornmark

    The 200 removed the strafes from the hood of the Sebring and Ford applied them invert fashion to the Fusion.

  • avatar
    gslippy

    I really want the Dart to succeed, but when the blah Charger is selling at 3x the pace of the Dart for 2012, there’s a problem, particularly with gas near $4/gallon. [I know, the Dart wasn\'t here until April, and then with too many manuals instead of automatics, but still...].

    Also curious about profits – They were giving away a lot of cash last month.

    • 0 avatar
      danio3834

      The Dart didn’t actually go on sale until August. It’s new player in a segment Chrylser hasn’t occupied in some time, so give time for the market to become aware of it. Expect sales to ramp up as it hits its stride. It’s a competitive car.

      • 0 avatar
        geeber

        Chrysler has to advertise it first. I can’t recall the last time I’ve seen an ad for the Dart. The car isn’t even mentioned or otherwise highlighted in the Dodge full-line ads touting its holiday deals.

        Meanwhile, I can’t get away from the ads run by Honda and Ford touting their holiday deals, both for individual models and their respective line-ups.

      • 0 avatar
        sunridge place

        ‘I can’t recall the last time I’ve seen an ad for the Dart.’

        Not sure what sort of things you watch, but I couldn’t avoid that ‘How to Build a Car’ Dart commercial in the 2nd half of 2012.

      • 0 avatar
        geeber

        sunridge place, I watch the old-line networks (ABC, CBS, NBC and Fox), and I haven’t seen a Dart ad in months.

        I have seen the Dodge ad touting their holiday deals on a regular basis, along with a constant barrage of ads for Ford, Honda and Toyota. But nothing for the Dart. Maybe I’m watching the wrong shows.

    • 0 avatar
      PrincipalDan

      Also curious about profits – They were giving away a lot of cash last month.

      Those announcements will come shortly. Although it was fairly recently that Sergio admitted that the Chrysler groups profits were helping to prop up European operations.

  • avatar
    mjz

    I think the Dart will ultimately be successful, but they will have to tweak it a bit. Maybe add more grunt to the base 2.0 and make the 2.4 (when it finally comes out) more readily available on models other than the R/T. They seem to be over emphasizing the sporty Rallye model in their advertising, but really in this market, I mostly see base or next step up Cruzes and Focuses. Rarely the sporty or luxury versions.

  • avatar
    JLGOLDEN

    The 200 and Avenger are not bad looking cars, despite ther age. While they don’t have the “modern” athletic chassis dynamics of a Dart, Focus, or Jetta…they offer buyers a LOT for the money. I’m betting there are still plenty of people who value the character, sound, and punch of a V6, which makes the bargain-priced 200 and Avenger even more appealing.

    • 0 avatar
      Freddy M

      Agreed. I was following behind a 200 yesterday and marveled to myself how they actually took that horrible looking Sebring and actually made it appealing.

      But I personally don’t like the Avenger. To me it’s always come off visually as the scrawny runt born in a litter of Chargers.

    • 0 avatar
      mjz

      Chrysler actually outsold GM in midsize cars for December. That’s pretty remarkable. 200/Avenger sold a total of about 16,000 units. GM sold a total of about 13,000 Malibus and Regals.

      • 0 avatar
        28-Cars-Later

        Shows had much the Malibu launch hurt them, an how unappealing Insignia, er Regal, truly is to the masses. Both seem to suffer from the affliction of lack-of-backseat-itis.

      • 0 avatar
        mjz

        The Regal is losing sales big time to the new Verano. They sold around 4,800 Veranos vs. only about 1,500 Regals (down about 50%). Why buy the more expensive Regal when the Verano is similiar in exterior size and interior room? Same problem for the Malibu. The Cruze is just about as roomy inside. The Malibu also suffered from that disatrous launch of the Eco only model before the rest of the lineup went on sale. Really bad marketing move on GM’s part.

      • 0 avatar
        CJinSD

        The Regal is huge on the outside compared to the Verano, but the interior isn’t any more comfortable. GM is going to have to handicap the next Lacetti to make room for their pathetic midsizers.

      • 0 avatar
        28-Cars-Later

        You’ll pay in later resale vs Verano, but I wonder if you could look at both and basically argue I’ll take a Regal for Verano pricing?

        Buick, not offering a V6 in your midsize model is really killing you.

  • avatar
    -Cole-

    So is Chrysler better than GM.

  • avatar
    340 Swinger

    The Avenger….built for 2008, and a top safety pick now, gets an acceptable on the newest IIHS frontal partial crash test, meanwhile a new for 2012 Camry gets a poor rating. Now we now!

    The Neons were great gas milage cars, poor in a crash. The Caliber was the direct opposite. The Dart combines the good of both!

    I have a 70 Dart, I don’t expect the new one to look like my old one, but the spirit is there. The old Dart was an affordable car with decent mileage, with some sporty ones v-8 equiped available. I see the same in the new one, the SRT one will be a modern day GTS, only it will corner and stop lots better! For now I would compare the 2.0 to the old slant six, and the 1.4, to say…a 4 barrel 273.

    Sorta thinking about getting a Dart myself.

    I don’t agree with the “only 6% of car sales were manual trans” While it might be true, maybe only 6% cars were made with a manual? They may not be for everybody, but alot of it has to do with phones, laziness, well built autos, and people not learning to drive manual.


Back to TopLeave a Reply

You must be logged in to post a comment.

Subscribe without commenting

Recent Comments

New Car Research

Get a Free Dealer Quote

Staff

  • Authors

  • Brendan McAleer, Canada
  • Marcelo De Vasconcellos, Brazil
  • Matthias Gasnier, Australia
  • J & J Sutherland, Canada
  • Tycho de Feyter, China
  • W. Christian 'Mental' Ward, Abu Dhabi
  • Mark Stevenson, Canada
  • Faisal Ali Khan, India