Chevrolet No Longer Runs Deep

Derek Kreindler
by Derek Kreindler

“Chevy Runs Deep” is being dropped as the Bow Tie Brand’s marketing slogan of choice, as the last vestige of the Joel Ewanick area has departed the RenCen.

The new slogan “ Find New Roads“, is said to resonate better with consumers across the globe. Chevrolet’s presence in world markets has expanded over the past decade to the point where it has become to main brand for General Motors – though it’s unclear how “Find New Roads” will resonate with consumers in Uzbekistan, where Chevrolet enjoys a 94 percent market share, but finding any sort of road is a challenge.

Derek Kreindler
Derek Kreindler

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  • Lorenzo Lorenzo on Jan 09, 2013

    How about stealing Ford's original slogan, "If we take you there, we'll bring you back"? You could update that, "When you have places to go, Chevrolet will take you there". Or some in-house plagiarism: "We build excitement - Chevrolet"? "Get behind the wheel of a Chevy Automobile"? "Chevrolet -The sign of the Bowtie"? Or how about some out-house plagiarism: "Go-Go-Go-Go Chevy"? "Let Chevrolet put you in the driver's seat"? "Chevrolet - what a fine motorcar should be"? "You can be sure - if it's Chevrolet"? "If you can find a better car, buy it"? "Buy a car, get a check"? (that's what they're doing now, they're just not saying it.) Ahh, better stick with Buickman's idea. Left to it's own devices, GM will eventually come up with something like "A mass of steel with mass appeal".

  • Dave-the-rave Dave-the-rave on Jan 09, 2013

    How about: "Chevrolet. From the streets to the fleets."

  • Volts On Fire Volts On Fire on Jan 09, 2013

    "General Motors: From the lots to the TWATs." http://www.thetruthaboutcars.com/tag/twats/

  • Jasper2 Jasper2 on Jan 12, 2013

    Let's borrow from SAAB for the new Chevy slogan and say: "Chevy...born from bankruptcy... Yea, it's catchy! Ad beats "Chevy runs deep" which should require that whoever come up with that piece of junk be fired.

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