Supposedly, one of the reasons for keeping Manchester United after GM’s chief marketing honcho Joel Ewanick was fired for downright unethical shenanigans was that Man U is extremely popular in the Asian growth markets. Whereas they have a hard time even pronouncing “Ewanick.” So far, so good. However, the secret of a successful marketing program lies in its flawless execution.
At a car show in China’s Hunan Province, brought to you by Carnewschina, they had the proper Malibu, with a huge Manchester logo on the hood. But the girl! I mean, nothing wrong with the girl, but the shirt! It’s red alright, but it has last year’s sponsor AON on it. This is definitely a case of less is more: No shirt at all would have been more attractive than this one.