By on December 17, 2012

Last week, when talking about Volkswagen’s future $10,00o low-cost car, we said that “is rumored to work on something that costs about half.” Guess it is no longer a rumor.  Reuters writes that Gerard Detourbet , the man behind Renault’s Logan program, is in Chennai, India, to work on a real budget car, costing about half of Volkswagen’s targeted price. India is the battlefield for low-cost cars. And that’s not because of Tata’s Nano.

Most of Suzuki’s commanding market share in India goes on account of  cars costing less than 250,000 rupees ( $4,600)  This segment bring Suzuki “1 million registrations a year in a market of 2.6 million,” Reuters says. Hyundai’s inroads into the India market are powered by its 300,000 rupee ($5,500) Eon mini.

Renault’s new “sub-entry” architecture will offer roomier cars for a similar price tag and spawn at least one additional model for Nissan, Detourbet told Reuters.

Despite tanking sales in Europe, Renault recorded a small auto division profit in the first half of 2012, mainly due to its low-cost car program. Peugeot lost $870 million in the same period. Detourbet, a mathematician by trade, helped Renault to achieve the allegedly impossible: How to make big money with small cars.

Get the latest TTAC e-Newsletter!


6 Comments on “Renault-Nissan Working On Really Low Cost Car...”

  • avatar

    They could probably reduce the cost even more by substituting those 28″ wheels for something smaller.

    • 0 avatar

      this is just how designers do drafts now. they all look like that. What gets me though is the proportions — its relatively long and low. I still expect the end result to be tall, stumpy, and awkward — the most space efficient layout for a small space — like the dacia logan or any other modern peoples car

  • avatar

    And those 10 – series tires look ridiculous, too. Why do ‘designers’ draw that crap anymore?

    The rest of the car looks like a Mark I Plymouth Sebring.

  • avatar

    Renault has already started doing this in South America with their horrible Clio 2 facelift, with the most brutal cost-cutting ever. Like removing speakers, cables exposed on the trunk, very cheap plastics, and redesigning parts of the car to reduce production costs. They even charge hundreds of dollars for fancy “customization” stickers which they don’t even put correctly. I guess the Indian car will be something like this, although I don’t see why they have to design the car from scratch instead of taking an existing model and butcher it. Nevertheless, I don’t think these cheap cars are a good idea, especially for Nissan. At one point you end up with a rickshaw. Although those DO sell well in India…

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • FOG: We need someone from TTAC to go under cover at these events and get us the inside scoop. Or maybe hire someone...
  • Timothy Cain: Ah, the old pull half a quote out of context trick. I see what you did there.
  • cargogh: Unless they’re doing relay races, it sounds like not a single policeman in Detroit gets Saturday...
  • JerseyRon: Yes, I realized Doug posted this over 2 years ago so why comment now? I couldn’t help but be struck...
  • JohnTaurus: That’s a great point. People who don’t like or care whatsoever about cars still know the...

New Car Research

Get a Free Dealer Quote