Ka-Ching: Toyota Pays NHTSA $17.36 Million

Bertel Schmitt
by Bertel Schmitt

Toyota has agreed to make a payment of $17.35 million to the National Highway Traffic Safety Administration. This is “to settle claims related to the timeliness of its June 2012 recall to address the potential for accelerator pedal entrapment caused by unsecured or incompatible driver’s side floor mat in the 2010 Lexus RX 350 and RX 450h, without admitting to any violation of its obligations under the U.S. Safety Act.,” as a Toyota statement says.

Toyota keeps making contributions to NHTSA’s funding. In 2010, Toyota was fined three\ times the maximum penalty of 16 million for violations stemming from pedal entrapment, sticky pedal and steering relay rod recalls.

Federal law requires that auto manufacturers notify NHTSA within five business days of determining that a safety defect exists. Says the NHTSA:

“In early 2012, NHTSA’s Office of Defects Investigation began noticing a trend in floor mat pedal entrapment in 2010 Lexus RX 350s in Vehicle Owner Questionnaires (VOQs) and Early Warning Reporting data. In May, NHTSA contacted Toyota regarding the trend, and a month later Toyota advised NHTSA that it was aware of 63 alleged incidents of possible floor mat pedal entrapment in Model Year 2010 Lexus RX 350s since 2009. Toyota’s own technicians and dealer technicians reported that certain alleged incidents of unwanted acceleration had been caused by floor mat pedal entrapment.”

Next year, the maximum fine NHTSA can assess will double to $35 million. Lawmakers wanted to raise the maximum fine to $300 million at some point, but the matter got stuck in committee.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Gentle Ted Gentle Ted on Dec 18, 2012

    Too bad that this Money could not be paid towards the USA debt that the USA owes the Peoples Republic of China, that way it might help Cars from China entering the USA?

  • GusTurbo GusTurbo on Dec 18, 2012

    I honestly don't understand the mechanics of how a gas pedal gets stuck under a floormat. And are the people driving Avalons and Lexus RXs constantly putting the pedal to the floor?

    • See 1 previous
    • Rpn453 Rpn453 on Dec 20, 2012

      If the floormat is thick enough that the pedal can contact it, and if the floormat contains flexible ridges that can bend to allow the pedal edge to catch the backside of any ridge, then it will happen pretty easily if you floor it. I happened to me once while I was flooring it when driving my mother's Sunfire GT with aftermarket winter floor mats. I trimmed the mat for her to prevent it from happening in the future. No big deal though, since you wouldn't be flooring it if there weren't a clear road ahead, and it only takes a fraction of a second plus reaction time (ideally another fraction of a second) to pop it into neutral.

  • PintoFan PintoFan on Dec 18, 2012

    With a fine that low, they'll probably be tempted to repeat. Ford got screwed out of a lot more money on a totally fake recall case then Toyota did on this.

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