Infinitis To Be Made In Sunderland. Baby Benzes To Follow?

Bertel Schmitt
by Bertel Schmitt

Infiniti’s often discussed future premium compact model will be built at Nissan’s UK plant in Sunderland, Nissan says. It was previously announced that the new Infiniti will “share a platform developed with Mercedes.

The car is one of the outcomes of the partnership between the Renault-Nissan Alliance and Daimler. According to Nissan, the car will “create a further 1,000 jobs at Sunderland and across the UK.” Which is quite a number for a low-volume car. Could it be that Daimler will also move in at Sunderland? As we learned from the abortive GM/PSA plans, true savings come when you don’t just share the platform, but also the plant.

Time and capacity utilization will tell.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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