By on December 6, 2012

Jack’s proposal for a new Continental may have won over the hearts and minds of our readership, but Lincoln’s near-term product plans are erring on the side of conventional.

Reporting on the media introduction of the 2013 MKZ, Reuters claims that Lincoln will be introducing a barrage of new product by 2016 – first up will be a “revised” Navigator, that retains its body-on-frame capabilities, but will be powered by the 3.5L Ecoboost V6 that’s found favor among many F-Series buyers.

The new Navigator will bow at the end of 2013, along with an Escape-based crossover dubbed “MKC”. Following that, redesigned versions of the Lincoln MKX and MKS will debut in late 2014 and early 2015 respectively. And finally, a new rear-drive coupe, based on the next Mustang architecture, “could” debut sometime around 2016. ?

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42 Comments on “Ecoboost Navigator, Small Crossover In The Cards For Lincoln...”


  • avatar
    tatracitroensaab

    One thing that I haven’t heard from anywhere is if Lincoln is profitable. Does anybody know???? I mean, they’re selling badly, but how much can it cost to build a tarted up ford? Maybe that’s why they’re not fixing it. Or maybe it’s because Ford has bigger problems to deal with?

    • 0 avatar
      rpol35

      It probably is or isn’t depending upon who the audience for such information is. Internal cost allocation is a byzantine game usually designed with ulterior motives. Specifically, it’s not broken out in the 10-K.

  • avatar
    28-Cars-Later

    MKC?

    Just call it, WTF.

  • avatar
    86SN2001

    1. The problem with the Navigator isn’t power. Well, it’s a problem because the 5.4 is a horrid engine, but there are so many other things that need to be fixed before the power train.

    2. A small, mediocre rebadges of a small mediocre Ford isn’t going to help.

    Lincoln is dead

    • 0 avatar
      doctorv8

      Horrid? Really? I’d hate to hear the adjectives you’d use for motors that don’t routine provide 200,000+ miles of torquey, near zero maintenance service.

      • 0 avatar
        CJinSD

        I’ve driven a bunch of Fords powered by the 5.4 liter engine. Most of them did support the horrid description, including a 2008 or 2009 E-350 with about 400 miles. Those vans did not do a good job of isolating the engine from the driver, and the 5.4s in all of them sounded like they were ingesting gravel whenever accelerating to merge onto the freeway. I thought it was bad valve clearances until I drove the new one and it sounded the same as the ones with thousands of miles.

        OTOH, my friend and I rented an Expedition last year to tow his car to the track. It had the 5.4 and the engine was pretty unobjectionable. I don’t remember any agricultural noises and it was powerful enough to tow close to 6,000 lbs of car and trailer over the mountains north of LA. It was actually much smoother and better isolated from the interior than the Triton in an Excursion I used to drive, which could fairly have been described as horrid from an NVH perspective.

      • 0 avatar
        danio3834

        What he’s getting at is a little outdated. The earlier 5.4L 3Vs had issues with spark plugs breaking off in the head, VCT phaser issues stemming from oil pressure issues that could sometimes cause greater engine damage. In the last few years, these problems are all but resolved.

    • 0 avatar
      NulloModo

      The Expedition and Navigator are the two oldest vehicles in the FoMoCo lineup (well, besides the E-Series vans). The last major update was in 2007, and they do need some attention.

      The 5.4 isn’t bad so much that it has fallen behind the times. It was, and is, a good engine compared to the GM 5.3, but it doesn’t hold up to the GM 6.0 or the Toyota 5.7. The Navigator in particular is a better vehicle than the Escalade in pretty much every way other than powertrain. It has a nicer interior, more comfortable seats, a better ride, more second and third row legroom (with the third row usable, and comfortable, for full size adults) and has the fold-flat third row as compared to the Escalade where you have to physically remove the third row seats from the vehicle to get a flat load floor. Unfortunately, the powertrain deficiency is pretty glaring. The Expedition needs the 5.0 with the EcoBoost 3.5 as an option, and the Navigator needs the EcoBoost as the standard engine with the 6.2 as an option.

      • 0 avatar
        doctorv8

        Totally agree about Navigator vs Escalade.

        To address the power deficit, I threw a basic Eaton/Roush F150 blower on my 2006 Navigator a few years back, along with headers and full exhaust. Amazing what 6 psi of boost did to wake that 5.4 up, and it’s been completely trouble free for 80,000 miles. Maybe I should throw an EcoBoost badge on the tailgate.

      • 0 avatar
        PrincipalDan

        doctorv8, please do, you can even get one now that says “ecobost AWD”. I saw that badge on the butt of a new loaded Escape.

      • 0 avatar
        el scotto

        I sure hope the redesign gets rid of the “look, I spent $137.43 on press-on chrome accessories” at the car parts store look. A foot wide piece of chrome trim? Why? It screams trailer park NOT reserved spot in the company garage. And I’m a FoMoCo fan.

      • 0 avatar
        corntrollio

        Maybe they need to de-ignorant the Navigator and make a special Mad Ignorant edition like the Escalade.

      • 0 avatar

        It’s no prize when compared to the Chrysler Group 5.7L HEMI, either…

      • 0 avatar
        86SN2001

        “The Navigator in particular is a better vehicle than the Escalade in pretty much every way”

        This coming from a sales person.

        The Navigator isn’t anywhere near the vehicle the Escalade is. It’s sub-standard in every single way (much like the entire Lincoln brand).

      • 0 avatar
        tresmonos

        “The Navigator isn’t anywhere near the vehicle the Escalade is. It’s sub-standard in every single way (much like the entire Lincoln brand).”
        Troll got me to bite: This coming from an biased GM employee drinkin’ the koolaid.

        One of my college friends worked on the two mode Escalade. In spite of it’s surperfluous hybrid uselessness, I liked it’s interior appointments – especially the accented lighting. Cool stuff. It’s ride was much stiffer, which surprised me.

        As far as the platform, U22X is ancient compared to the GMTXXX.

    • 0 avatar
      el scotto

      My company was running 20-25 F150s with the 5.4 without any problems. I signed the checks for everyone of them.

      • 0 avatar
        Mandalorian

        Escalade beats the Navigator in every possible way. Have you seen the gauges on Navigators? They are SQUARE. The wood trim looks like it was printed off from a stock photo, and the silver plastic is comparable to that of a free company pen.

        The Escalade may have a live rear axel, a jacked up price tag, a gangster cache, and a few questionable black plastics untouched areas, but it has a heart of gold.

        The 6.2L and AWD system make this one fast SUV. It is also fairly efficient with Cylinder De-Activation compared to the navigator.

      • 0 avatar
        NulloModo

        Are square gauges a bad thing? I agree they don’t fit in with the rest of the Lincoln line-up right now, nor does the grill, but all of that stems from the fact that the last style update for the Navigator was in ’07. Lincoln had an art-deco inspired interior design around then, which was also present in the Zephyr, original MKZ, and original MKX.

  • avatar
    Ryoku75

    I’m willing to be real money that these new 2016 Lincolns will be indistinguishable from one another.

    As for a Lincoln Mustang, well that would require more than a copy-paste of the manufacturers “face” to really make it what I picture as a Lincoln. Will they call it an “LTD” or a “UMK3″?

  • avatar
    rnc

    How large is the independent lincoln dealer base? How large was it in 2006? Since they stopped with the LS almost all of lincoln’s moves have looked like trying to kill a brand without the liabilities associated with killing it (which goes to the two questions asked), spending another billion to slowly kill the dealers still may quite a bit cheaper than just killing them (or a selective culling until they get to lexus size and then execute plan, I mean Mulally’s from boeing that lived by a 15-20 year forward thinking when it came to planning and development so I couldn’t put it past him).

  • avatar
    mjz

    MKC? Ugh! Another stupid M-K name that will only add more confusion. At least the “C” denotes the segment it will compete in.

  • avatar
    Chicago Dude

    From the linked article:
    “After failing numerous times to revamp its lagging Lincoln brand, Ford Motor Co (F.N) is preparing to try yet again with a new compact crossover aimed at younger drivers looking for a finely crafted but low-key luxury car.

    The Lincoln MKC, will be previewed as a concept at the Detroit auto show in January and should reach U.S. dealers in early 2014, according to people familiar with the matter.”

    And then:

    “The MKC crossover will be the first Lincoln model completely designed by Wolff, whose projects at rival General Motors Co (GM.N) included the popular 2013 Cadillac XTS.

    Under Wolff, designers are crafting a new look aimed at younger consumers “who enjoy fine things, but are not overt ‘badge-wearers,\'” said a Ford executive familiar with Lincoln’s evolving game plan.”

    The part about “finely crafted but low-key luxury car” is exactly what Lincoln is all about. There may be hope yet.

    • 0 avatar
      el scotto

      An “above titanium” Escape with a V-6? it might be trading time.

    • 0 avatar
      28-Cars-Later

      “popular 2013 Cadillac XTS”

      Don’t think “popular” and “XTS” belong in the same sentence.

      So the guy who insulted us with XTS is now going to further sicken us with a new Mercury Mariner? Not looking good for Dearborn…

      • 0 avatar
        mike978

        The XTS sells around 2500 a month, which is more than say the comparable Lexus GS (comparable in price and size). Not massive but certainly better than cars such as Leaf, ILX, Insight and CRZ.

  • avatar
    daviel

    WTF a Lincoln fiesta?

    • 0 avatar
      NulloModo

      Where did you get that from the article? Although, there is some precedent for a premium b-segment vehicle – Mini has done very well there.

      I’d imagine that any compact Lincoln would be based on the global C1 platform (or its successor) and would be more similar in size to the Focus than the Fiesta. Perhaps even a dedicated Lincoln Hybrid vehicle similar to the C-Max.

      • 0 avatar

        I agree. Even more so than the enigmatic luxury flagship, it seems to me that Lincoln Motor Company would be wise at this moment to do what MINI, Buick and now Fiat have done: create a small premium compact crossover that has plenty of features and utility for this generation, memorable styling, good fuel-economy and that can keep its price in check. Actually it would be just about the only vehicle in its class, since none of the aforementioned nameplates are necessarily premium by default. If it was done correctly, no one would care if it rode on, say, a Ford Focus/C-Max platform and if proper advertising was done, it would get younger people into the showrooms. But it would need REALLY nice curb appeal and fit-and-finish to get people past the C-Max, Escape and Focus. I myself am under twenty years of age and have many friends who are the same age and who would be in the market for such a vehicle…

    • 0 avatar
      mjz

      No a Lincoln Escape.

  • avatar
    danio3834

    More on this Lincoln coupe. I’m interested.

    • 0 avatar
      NulloModo

      A possible renaissance for the Personal Luxury Coupe with the rebirth of the Mark IX? With more younger professionals waiting longer to have kids and start families, the market for the personal luxury coupe could come back. Offer it in one trim – fully loaded, and make it a technological tour de force that shows off every cutting edge bit of kit in the Ford/Lincoln parts catalog.

  • avatar
    philadlj

    “Lincoln”? You mean “LINCOLN TOTALLY UNIQUE EXQUISITELY CRAFTED HORSELESS CARRIAGE COMPANY INCORPORATED LIMITED”

    Also, they’re asking Carson Daly to curate tweets to determine how they should rebrand “EcoBoost”. “LincoBoost” is winning out so far.

  • avatar
    corntrollio

    The coupé really needs to be a flagship and distinguished quite a bit from the Mustang.

  • avatar
    oldowl

    EdselBoost should bring us full circle.

  • avatar

    I never understood why American SUVs traditionally look just like their less-luxurious counterparts. Lexus can make the GX look significantly different than the Toyota 4Runner with which it shares a platform. Acura does much the same with its Acura MDX, which shares a platform with the Acura ZDX, Honda Odyssey, Honda Pilot and Honda Ridgeline, but has different dimensions than all of them. Even Chrysler Group recently set an example with the Jeep Grand Cherokee and Dodge Durango, which each ride on an individually-tailored Mercedes ML platform. The next Navigator, then, should not be a chromed clone of the Expedition. Really, neither should the upcoming Escalade be a blinged-out replica of the Tahoe and Yukon.

    But that’s too much to ask, I’m sure…

  • avatar
    Ion

    Should just build a 4 door off the Mustang, then the two cars won’t get cross shopped. They don’t need to do any fancy upgrades to the motors either the 5.0 and 3.8 are powerfull enough.

  • avatar
    packard

    Lincoln needs to reintroduce a personal luxury vehicle- best bet is a American knock-off of the BMW 6 series.


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