For 2014, the Chevrolet Impala will get a price hike of $850, and the return of an iconic badge that had been absent for years.
The base 2.5L Impala will start at $27,535, while the V6 models start at $30,760 and $36,580 respectively. Pricing for the eAssist version was not announced.
But the big news for 2014 is the return of the Impala badge, the little leaping chrome creature that’s been absent for so many years. According to the Wall Street Journal
In a cost-saving move a few years ago, GM stopped equipping the car with the chrome, leaping antelope that had symbolized the Impala for decades.
A quick peek on the car’s C-Pillar shows that the antelope is back. The fact that hardly anyone noticed might be a bigger problem.