Remember Wendelin Wiedeking? The dethroned Porsche CEO that saw himself as chief of Volkswagen and possibly the world’s largest automaker, has found a new market niche: Pizza. He started a pizza & pasta chain called Vialino, which hopes to feed the hungry mouths of in Germany, Austria, and Switzerland with faux Italian food. Before the first pizza is out of the oven, there is already new trouble: Two German companies feel duped.
There already is a successful chain called Vapiano, and they are irritated by the similarities in the name. Currently, they are planning no legal steps, says Manager Magazin. (Legal steps are more painful when the business is going, which will happen in late December.)
Another Italian fast food chain called L’Osteria discussed a partnership with Wiedeking in 2011, and opened wide for alleged due diligence. No partnership happened.
In the meantime, the criminal probe into Wiedeking and his former finance chief Haerter is still on-going.