Toyota Hits 1 Million Hybrids in 2012

Derek Kreindler
by Derek Kreindler

15 years after the launch of the Prius, Toyota has sold 1 million hybrids annually for the first time, with hybrids making up 14 percent of the company’s sales so far in 2012.

75 percent of hybrids sold were from the Prius range, with the rest coming from the Camry and Auris hybrids, the Highlander hybrid and various Lexus models. The Prius itself has had a banner year, becoming the best-selling car in California while also cracking the top 10 charts for cars sales in the United States.

Globally, Toyota plans to launch 20 new hybrid models by the end of 2015.


Derek Kreindler
Derek Kreindler

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  • Pete Zaitcev Pete Zaitcev on Nov 08, 2012

    So, Prius V and Prius C were merely produced to game the bestseller charts?

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    • Quentin Quentin on Nov 09, 2012

      @psarhjinian The 5 seater v is pretty awesome for my family of 3. I think we'd jump up to a Sienna is we had another kid or two, though. The v is a great mini-mini van. It just needs sliding rear doors.

  • Vance Torino Vance Torino on Nov 08, 2012

    Too bad about all that money Toyota lost on that tinny 2000-2003 Prius. They're pathetic. Real Americans would never buy such a thing. We need more Hummers! And more Invasions! What's this about investing in the future, to everyone's benefit? Thank golly us old white guys are the future! Can't wait for President Romney to put us all in AMC Matadors, like we deserve!

  • Advo Advo on Nov 10, 2012

    I wonder if the 20 new hybrid models include Lexuses (or is that Lexii?). Offhand, I have trouble thinking of 20 models that would be viable candidates otherwise - not that I follow overseas Toyota products that closely. They don't bother to make a RAV4 hybrid for over here, which is the model I'd be most interested in, and they've been talking about a hybrid Sienna forever. Maybe they'll base a new GX on a highlander platform and thus make a hybrid version of that.

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