Sprint Nextel presents a new “Velocity” in-vehicle communications and entertainment architecture at the LA auto show. You can’t buy it from Sprint, but Sprint hopes your automaker will buy it from them. This did not keep Sprint from taking jabs at its presumptive customers:
“They know how to make great cars. They assemble these vehicles that we all fall in love with. But when it comes to this stuff, they are not in the communications business.”
So spoke Wayne Ward, Sprint’s vice president of emerging solutions, to Reuters.
Velocity meets automakers with severe migraine. Misunderstood technology did cost precious J.D.Power points. Consumer Reports panned the MyFord Touch system and called GM’s new CUE system “convoluted and frustrating.”
“This stuff is pretty hard,” said Ward who hopes that automakers learn to leave the stuff to the experts.
Velocity is an application framework for infotainment and telematic systems. It includes Infotainment and streaming music, remote locking and unlocking, vehicle start, 911 assist, even creating a rolling Wi-Fi hotspot.
Sprint’s first customer is Chrysler which uses Velocity as the basis for its UConnect system in the Ram pickup truck and Dodge Viper.