Labor leaders in South Korea are scrambling to convince GM to retain production of the Chevrolet Cruze in South Korea, though GM says that the move to 5 global facilities is a done deal.
The Cruze accounts for between 50 and 60 percent of the 260,000 vehicles made at GM Korea’s Gunsan plant. A new Cruze is expected to hit the market in 2014, and the new model is expected to be built in Europe, the United States and other locations across the globe. European production of the Cruze will be an important step for GM to help ease some of its overcapacity problems.
South Korean union workers have used strong rhetoric when discussing the Cruze’s future, stating that it is the “lifeline” of the Gunsan plant (GM has two other plants in Korea) and that “…it [GM] will face enormous resistance…” from workers if Cruze production leaves South Korea.
With an all-new model due at the end of 2014, GM is exploring other options including “…continuing to produce the current Cruze model.” Hmm…