Smart Is Winging It In LA
Smart asked fashion designer Jeremy Scott to come up with a special version of the smart fortwo electric car. Much to the horror of Daimler engineers who were used to fashion designers submitting patches of interior materials and color schemes, Jeremy Scott did put his trademark on the car: Wings, sprouting on both sides, and likely wreaking havoc with the CW coefficient.
The smart forjeremy is based on the current production version of the smart fortwo electric drive. With its 55 kW electric motor the smart fortwo electric drive accelerates from 0 – 60 km/h in 4.8 seconds, for a maximum speed of 125 km/h. The 17.6 kWh lithium-ion battery enables the urban two-seater to travel approximately 145 kilometers in city traffic.
“We will launch a limited special edition of the smart forjeremy in 2013″, promises Dr. Annette Winkler, Head of smart.
But will it keep the wings?
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Fugly!!!
Oh how cute... my 4Runner's wheel chocks have wings now....