Land Rover and Jeep are the original go-anywhere brands and the brands most resistant to losing sight of their hard-core mission. Unfortunately this focus can’t shelter them from the need to meet evermore stringent emissions and fuel economy standards. What’s an iconic sub-brand like Range Rover to do? Dress up a small cross over in high-fashion bling for the urban set. This presents today’s question: does the Evoque dilute the off-road brand or is it an extension into uncharted waters?
Once upon a time, SUVs roamed the land with large-displacement engines and locking axles and you only bought a Range Rover if you owned a ranch or wore a crown. Now of course a trendy SUV is a fashion statement which explains why Victoria Beckham was chosen to flog the baby Rover. Of course, this makes total sense for the brand since the majority of Range Rover shoppers in America will never take their SUV off-pavement let-alone off-road. This departure from the full-size Range Rover’s Rubicon requirements meant the boffins could sharpen the Evoque’s edges, lower the stance, raise the belt line and slam the rear roofline. The result is perhaps the most aggressive vehicle Land Rover has crafted, and quite a relief to my eye since the Freelander and LR2′s proportions never looked right to me. Further extending the Evoque’s fashion credentials, Land Rover crafted both a three and five door Evoque, although the exterior dimensions are identical. Completing the Evoque’s reputation as the trendy Roverlet are puddle lamps integrated into the side view mirrors that project an Evoque silhouette on the ground when you approach the vehicle. Think of the Evoque as the “clutch purse” to the Range Rover Sport’s diaper bag.
Normally when you work your way down the model-line food chain you get cheaper interior bits. This is almost a universal law and is part of the reason shoppers will buy a 528i instead of a 335i. It would seem that Land Rover didn’t get the memo when designing the Evoque’s interior however as even the base Pure model we tested had a gorgeous stitched/padded pleather dash. Aside from looking good and attracting caresses from passengers, the Evoque’s touch points are notable better feeling than the more expensive Range Rover Sport. The Evoque also benefits from a fairly exclusive parts bin sharing turn signal stalks with the Range Rover line, steering wheel buttons with the Jaguar XJ and the gear selector with the Jaguar XK.
Range Rovers are known for their extensive (and expensive) options lists, but the Evoque take a different tactic bundling high levels of standard equipment into three different trim levels: Pure, Prestige and Dynamic (the two-door is available only in Pure and Dynamic). The base Pure model gets a standard aluminum roof for 2013 turning the ginormous fixed glass lid into an option (standard on Dynamic and Prestige). Also new on the option list for 2013 is a self-parking option that parallel parks your Baby Rover hands-free.
Seating in the Evoque is suitably plush with front thrones that are supportive and well bolstered for sporty driving. However, the driver’s seat doesn’t have the same range of motion as much of the competition and the foot-well is a bit crowded so if your body deviates much from my 6-foot 190-lb frame you should spend some time behind the wheel before you sign papers. The Evoque’s rear cabin is extremely well-appointed with no corner-cutting plastics of harsh seams to be found. Rear space is limited however by the Evoque’s footprint limiting the rear to two passengers with short legs, possibly three in a pinch.
Nestled in the middle of a sea of supple pleather is the same 8-inch touchscreen infotainment system found in the Jaguar XJ and he 2013 Range Rover. If you’ve experienced Land Rover’s old infotainment interface, forget everything you know about it, this is thankfully a totally different system. While the menu interfaces are still not as polished as BMW’s iDrive or Audi’s MMI, they are far more intuitive and responsive than anything Land Rover has done in the past. The system sports excellent USB/iDevice integration although we noticed it was not cable of charging an iPad. In keeping with the Evoque’s premium image, the base audio system is a 380-watt, 11-speaker Meridian surround system that sounded like it belonged in a much more expensive vehicle.
Options bundling helps keep dealer inventory manageable so logically Land Rover limits the gadget menu to two: the Climate Package and the Luxury Package. The $1,000 Climate Package is the only way to get heated front seats and includes the heated thrones, steering wheel, washer jets and an electrically heated windscreen. The only downside to this package is that the heated windscreen’s embedded wires may annoy some drivers, so check that out in sunlight before you buy. The $4,000 Luxury Package (standard on Dynamic and Prestige) is a must for the gadget hound as it includes navigation, digital music storage, keyless go/entry, HID headlamps, auto high beams, a surround camera system and a 17-speaker 825-watt Meridian sound system. While I would honestly rate the system below the offerings from the other Euro brands, the Evoque does score points in my book for allowing destination entry while in motion.
If you’re worried about drivetrain reliability ,peeking under the Evoque’s boxy hood will either allay your fears or give you a lesson in world geography. Nestled sideways in the engine bay is a Ford-sourced 2.0L engine shared with everything from the Ford Taurus to the Volvo S80. (Before Land Rover enthusiasts turn their noses up at a Detroit engine, remember that the old Rover V8 was really a Buick 215.) Starting with an aluminum block, Ford added twin cams with independent variable valve timing, bolted on a Borg Warner (KKK) K03 turbocharger and lathered on the direct-injection sauce to deliver 240HP at 5,500RPM and 250lb-ft of twist from 1,750-4,500RPM. The small engine idles as smoothly as BMW’s 2.0L turbo, and like the German mill it has a vaguely diesel sound to it thanks to the direct injection system. Power is sent to all four wheels via an Aisin 6-speed transmission (Aisin is Toyota/Lexus’s in-house transmission company) and a standard Haldex AWD system from Sweden. The international combination is enough to scoot the Evoque from 0-60 in 7 seconds, about the same time as a Range Rover Sport HSE. My only disappointment is that while Tata had their hands in the Ford/Volvo parts bin they didn’t swipe Volvo’s smooth 325HP inline-6 engine for the Evoque Dynamic model.
No Range Rover would be complete without a bevy of off-road features. Of course, the Evoque is the on-road off-roader so there’s no height-adjustable air suspension, the differentials don’t lock and there’s no low-speed transfer case. Instead, buyers get a simplified terrain management system with push buttons instead of a knob that tell the traction and stability control system what to expect. Our Facebook readers asked us how the Evoque “handles wet leaves,” the answer is: as well as any other crossover. Since this is essentially the same AWD system that is in the LR2 and the Volvo XC60, the Evoque is similarly capable with the going gets wet/muddy/sandy. I wouldn’t want to try my hand rock-crawling with the Evoque, but it’s not claiming to be rock-capable anyway. Sure the Evoque does offer short overhangs, 8.4-inches of clearance and nearly 20-inches of water fording capacity, but the Volvo XC60 offers more.
In reality the Evoque is designed to traverse the urban jungle and it shows with moderately stiff springs, low profile rubber and impeccable road manners. Of course there’s no denying that Evoque is a front-heavy vehicle and it won’t ever feel as nimble as a BMW X1, but it is surprisingly well-behaved when it meets a corner. The AWD system is tuned to lock the center coupling as often as possible resulting in predictable corner carving wet or dry. The Dynamic trim’s optional lower profile rubber and MagneRide active damping suspension further refine the Evoque’s corner carving skills but they do take a toll on refinement delivering a ride that borders on harsh.
When the road straightens, the reality of a 240HP engine motivating 4,000lbs comes to light. While the Evoque’s 7 second 0-60 time isn’t sloe, the 2.0L turbo equipped X1 dispatched 60 in 6.2 seconds with the 3.0L turbo X1 entering sports sedan territory. The BMW X1 is also more efficient than the Evoque dishing out 22MPG City and 33MPg Highway thanks to the 8-speed transmission and a lighter curb weight.
There aren’t too many luxury crossovers that I would willingly flog on the winding mountain back-roads in Northern California, but the Evoque is a member of this select club that includes the BMW X1 xDrive35i and the Volvo XC60 R-Design with Polestar (I still can’t believe how long these names are). There is just one problem, the Evoque’s brakes aren’t up for the kind of abuse the chassis and engine can dole out, fading noticeably during a session that wouldn’t have made the Volvo or the BMW break a sweat. Even so, the Evoque is fun to drive hard and looks good in the process.
Being stylish isn’t cheap. Just ask the folks at Prada. The cost of the Evoque’s style is an MSRP range from $41,995 to $60,095, a stating price nearly $10,000 higher than the faster and more efficient X1. Even adjusting for feature content the difference is still nearly $8,000. This kind of pricing premium is nothing new to the brand, just price a Range Rover out if you don’t believe me. In a way, this pricing premium (and the resulting exclusivity of the mode) and a dedication to world-class interiors are what make the Evoque as much a Range Rover as the go-anywhere Range Rover. Let me answer the “is it worth it?” question with a question: what kind of shopper are you? Do you shop Prada or Wal-Mart?
Land Rover provided the vehicle, insurance and one tank of gas for this review.
Specifications as tested:
0-30: 2.6 Seconds
0-60: 7.0 Seconds
1/4 Mile: 15.4 Seconds @ 90MPH
Average Fuel Economy: 24.5 MPG over 811 miles