By on November 1, 2012

October sales data are coming in, and most are below forecast. Chrysler, Ford, and GM sold less than analysts predicted.  Analysts had higher hopes for Toyota also. Volkswagen, up 23 percent, more or less met expectations. We have the final sales table, courtesy of Automotive News [sub].

Chrysler and GM pointed fingers at Sandy.  Chrysler said it made its numbers “In spite of Hurricane Sandy.” GM said it had a solid October “in a month that was marked by a devastating national tragedy.”  Even Volkswagen mentioned that over 25 percent of its U.S. dealerships were affected by the storm along the eastern United States. Ford did not mention the storm in its sales release.

Automaker Oct. 2012 Oct. 2011 Pct. chng. 10 month
2012
10 month
2011
Pct. chng.
BMW Group 32,371 27,318 19% 267,587 246,902 8%
    BMW division 26,451 21,873 21% 212,848 199,552 7%
    Mini 5,888 5,415 9% 54,419 47,050 16%
    Rolls-Royce 32 30 7% 320 300 7%
BMW Group 32,371 27,318 19% 267,587 246,902 8%
Chrysler Group 126,185 114,512 10% 1,376,855 1,123,923 23%
    Chrysler Division 22,222 21,244 5% 263,688 178,795 48%
    Dodge 40,611 33,734 20% 432,523 379,175 14%
    Dodge/Ram 66,220 55,570 19% 677,492 589,776 15%
    Fiat 3,720 1,965 89% 36,462 15,826 130%
    Jeep 34,023 35,733 –5% 399,213 339,526 18%
    Ram 25,609 21,836 17% 244,969 210,601 16%
Chrysler Group 126,185 114,512 10% 1,376,855 1,123,923 23%
Daimler AG 26,645 24,453 9% 241,019 210,747 14%
    Maybach 3 4 –25% 39 31 26%
    Mercedes-Benz 25,644 24,122 6% 232,671 206,632 13%
    Smart USA 998 327 205% 8,309 4,084 104%
Daimler AG 26,645 24,453 9% 241,019 210,747 14%
Ford Motor Co. 167,947 167,502 0% 1,853,015 1,767,213 5%
    Ford division 162,793 161,408 1% 1,783,981 1,696,030 5%
    Lincoln 5,154 6,094 –15% 69,034 70,935 –3%
    Mercury –% 248 –100%
Ford 167,947 167,502 0% 1,853,015 1,767,213 5%
General Motors 195,764 186,895 5% 2,163,479 2,089,044 4%
    Buick 13,384 11,687 15% 150,646 151,779 –1%
    Cadillac 13,505 11,795 15% 117,017 124,985 –6%
    Chevrolet 135,305 131,804 3% 1,555,688 1,485,737 5%
    GMC 33,570 31,609 6% 340,128 326,543 4%
General Motors 195,764 186,895 5% 2,163,479 2,089,044 4%
Honda (American) 106,973 98,333 9% 1,173,431 958,130 23%
    Acura 12,163 11,115 9% 127,936 100,261 28%
    Honda Division 94,810 87,218 9% 1,045,495 857,869 22%
Honda (American) 106,973 98,333 9% 1,173,431 958,130 23%
Hyundai Group 92,723 90,092 3% 1,067,451 950,411 12%
    Hyundai division 50,271 52,402 –4% 590,085 545,316 8%
    Kia 42,452 37,690 13% 477,366 405,095 18%
Hyundai Group 92,723 90,092 3% 1,067,451 950,411 12%
Jaguar Land Rover 3,828 4,795 –20% 45,052 39,760 13%
    Jaguar 699 909 –23% 10,249 10,224 0%
    Land Rover 3,129 3,886 –20% 34,803 29,536 18%
Jaguar Land Rover 3,828 4,795 –20% 45,052 39,760 13%
Maserati 240 187 28% 2,224 1,892 18%
Maserati 240 187 28% 2,224 1,892 18%
Mazda 18,622 18,326 2% 228,104 209,641 9%
Mazda 18,622 18,326 2% 228,104 209,641 9%
Mitsubishi 3,981 4,378 –9% 50,103 70,253 –29%
Mitsubishi 3,981 4,378 –9% 50,103 70,253 –29%
Nissan 79,685 82,346 –3% 946,169 856,425 11%
    Infiniti 8,757 6,862 28% 95,353 79,043 21%
    Nissan Division 70,928 75,484 –6% 850,816 777,382 9%
Nissan 79,685 82,346 –3% 946,169 856,425 11%
Saab Cars North America 337 –100% 4,984 –100%
Saab 337 –100% 4,984 –100%
Subaru 26,119 20,081 30% 271,582 215,631 26%
Subaru 26,119 20,081 30% 271,582 215,631 26%
Suzuki 2,039 1,947 5% 21,188 22,231 –5%
Suzuki 2,039 1,947 5% 21,188 22,231 –5%
Toyota 155,242 134,046 16% 1,726,666 1,328,569 30%
    Lexus 19,850 18,092 10% 190,840 153,739 24%
    Scion 5,887 3,952 49% 62,377 41,559 50%
    Toyota division 129,505 112,002 16% 1,473,449 1,133,271 30%
    Toyota/Scion 135,392 115,954 17% 1,535,826 1,174,830 31%
Toyota 155,242 134,046 16% 1,726,666 1,328,569 30%
Volkswagen 49,492 40,715 22% 500,294 385,332 30%
    Audi 11,708 10,225 15% 112,402 95,206 18%
    Bentley 222 162 37% 1,866 1,422 31%
    Lamborghini 40 29 38% 400 282 42%
    Porsche 3,211 2,270 42% 28,226 24,934 13%
    VW division 34,311 28,029 22% 357,400 263,488 36%
Volkswagen 49,492 40,715 22% 500,294 385,332 30%
Volvo Cars NA 4,200 4,899 –14% 55,826 57,054 –2%
Volvo Cars NA 4,200 4,899 –14% 55,826 57,054 –2%
    Other (estimate) 238 228 4% 2,380 2,277 5%
TOTAL 1,092,294 1,021,390 7% 11,992,425 10,540,419 14%

 

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15 Comments on “October Sales: The Final Numbers...”


  • avatar
    jjster6

    Is this a September or October chart? The heading at the top of the chart says October… the first two columns say September and refer to 9 months.

  • avatar
    Tomifobia

    Why are there sections for Toyota, Scion, and Toyota/Scion? Is corporate Toyota undecided as to how they’re going to count Scions this month? Will they finally become their own brand?

    • 0 avatar
      CJinSD

      I guess for the same reason that there is a Dodge/Ram category. Probably because when Scion and Ram were first spun off, the combined figure was more important for comparisons with past performance.

      • 0 avatar
        Tomifobia

        Scion was never spun off. It’s been marketed as a separate brand since its inception, but its sales figures have always been lumped in with Toyota’s, because that’s what they are: Toyota models.

  • avatar
    NulloModo

    Although Ford sales were mostly flat, the new products have been doing well.

    Focus sales are up 48% over last year, C-Max sales hit 3,200 in the first month on the market (and inventory has been very tight, we’re selling them as fast as they come in), and Escape sales are up 4%, but now that number is almost entirely the new model which is selling at a nice premium over the heavily incentivized outgoing model.

    Fusion sales took a hit, but that’s to be expected during the model changeover – the ’12 models have been well picked over and the popular combinations are mostly gone, while the ’13s haven’t really arrived in force yet.

  • avatar
    iNeon

    Go on witcho bad self, Chrysler!

  • avatar
    philadlj

    - Considering Sandy took a good 5+ sales days away from car buyers in the most densely-populated region of the country (essentially making October the shortest sales month of 2012), these numbers don’t look that bad.

    - Volt Life Watch: 2,961 more Volts left showrooms in the U.S., besting September and August before it as its best month yet, and leaving it 691 sales shy of 20K (not counting Canada’s 927 sales).

    - Also of note: The CTS falls as the ATS rises, while the Verano continues to mop the floor with its Regal big brother, outselling it more than 2-to-1.

    - Finally, the Chevy Spark city car “no one will buy” found more than 2,000 more takers, upping it’s abbreviated 2012 total to 8,447 sales. Combined with strong Octobers for the Cruze and Sonic, Chevy is excelling in the small car segment like never before.

    • 0 avatar
      Freddy M

      “Combined with strong Octobers for the Cruze and Sonic, Chevy is excelling in the small car segment like never before.”

      Colour me impressed. If someone had told me five years ago that Chevy’s small cars would be selling at a very respectable rate I would have taken them out back and beat them with a reality bat, tossed their lifeless corpse into an Aveo and pushed it over a cliff. Credit where credit is due, good job GM.

      • 0 avatar
        Loser

        +1,

        “tossed their lifeless corpse into an Aveo and pushed it over a cliff”
        Pretty damn funny!

      • 0 avatar
        philadlj

        Makes you wonder how Sonic sales would’ve been affected had Chevy stuck with the Aveo name in America.

      • 0 avatar
        Freddy M

        Changing the model name over and over in an attempt to hope people will disassociate the new model from the old model is very tricky. I was one of the skeptics who said “yeah right, it’s an Aveo.” Luckily, it so wasn’t.

        I think they made the right move in renaming and re-branding it. Had it stayed as an Aveo, it would have been a much harder sell. And would probably not have been enjoying the success it is now instead being on a very slow crawl up the ladder as word started to spread that it was actually a good car.

    • 0 avatar
      colin42

      I leased a Volt last weekend so without me it would have only been 2960! I,m still getting used to it but so far so good

      • 0 avatar
        sunridge place

        Do you mind sharing the details of your lease?

        How much down…how much per month…how many months..how many miles… does the payment include taxes etc?

        If you really know leasing…how much Cap Cost reduction…what was the residual value etc.

        It would be interesting to know.

  • avatar
    danio3834

    Good to see Lambo sales are up 38% or… 11 more cars.


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