Nissan Lands A Blockbuster. On YouTube
Dan Sloan, since May 2011 Editor in Chief and General Manager of Nissan’s Global Media Center at the Nissan Global HQ in Yokohama, can celebrate his big breakthrough. The former Singapore Bureau Chief of Reuters landed a YouTube blockbuster.
The Nissan Newsroom documentation of a wish come true for the owner of a Nissan Serena MPV garnered nearly 300,000 YouTube views in one week.
The plot: A husband throws an open-air party to his wife to commemorate their 11th wedding anniversary.
Beginning with a new marriage proposal, the music and dancing quickly follow with 74 friends and family from ages 3 to 67 joining the performance. The wife is floored and agrees to stay married,
Says Sloan: “Not quite the 835 million views of Gagnam Style, but a happy surprise.”
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Oh, to be a short, slender Asian guy.... all vehicles would seem HUGE to me.
My wife is Japanese and stands 5'7" or so. She towers over just about everyone else when we go back to Japan, although both her borther and sister are even taller than she is. I'm glad this video is a bit of a hit as it was a great idea to do. It's cute, silly and charming. All in all, well done.
Very sweet - Nissan did a very nice thing putting this together. Now I just need to make sure my wife never sees this video - might raise her expectations for our next anniversary a bit too much.