Just Kidding! Suzuki Decides To Play Late April Fools Joke On North American Employees

Steven Lang
by Steven Lang

All 12 North American employees have been officially notified that their jobs are saved.

“Look, I get bored! Did you ever have that urge to just fire someone just because it’s a Monday.” said Suzuki founder Maruti Suzuki.

“I remembered when Consumer Reports did that nasty little hack job on our Samurai and, well, it’s been nearly 25 years since the last hit. 25 years! We were becoming the Wavy Gravy of car brands and I just had to do something to wake these people up.”

Karen Carpenter, president of Suzuki International PR Operations also informed TTAC of a new requirement for Suzuki Auto employees, “Speaking of which, every Suzuki Auto employee who wants to be rehired will now have to streak to the flag pole at our headquarters wearing nothing more than a skinny tire in honor of the 25th anniversary release of the last new US Spec Suzuki Samurai.”

Ms. Carpenter continued, “The song “Top Of the World” will be resounding throughout the loudpseakers in Japanese as Mr. Suzuki proudly celebrates the re-opening of their North American headquarters with the reintroduction of three historic Suzuki model names for our North American line-up.”

“The SX4 will now be the Swift. A new small 4×4 will be coming from Japan that will be deemed the Samurai, and yes, we will offer a CU Suck It! Edition which will feature no sway bars, struts from our surplus Forenza inventory, and 23″ tires.”

“Finally we will be renaming the Grand Vitara the Sidekick, with Chuck Norris inflicting his own patented sidekick to random celebrities whenever the opportunity arises. Paris Hilton, Donald Trump, the Duggars, you have all been warned!”

Note: The author was given a free tank of gas, insurance, a Carpenters greatest hits album, and a 15 year old Suzuki Esteem Wagon in exchange for this press release. Actually, I bought the Esteem at a public auction for $600 with a free tank of gas, an expired insurance card in the glovebox, and a very worn Carpenters cassette that was temporarily stuck in the tape deck. The noxious fumes and cat hair I experienced right afterwards were the inspiration for this article.


Steven Lang
Steven Lang

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  • Scrappy17 Scrappy17 on Nov 15, 2012

    Suzuki founder in NOT Maruti Suzuki as mentioned in the article. Maruti Suzuki is the name of the JV suzuki has in India with the Maruti car company since the early eighties.

  • Daveainchina Daveainchina on Nov 17, 2012

    See here I thought this was just a joke to post that video. I figure it was a blatant advertising plug. I'm certainly not offended, just can't figure why I watched that video, I kept looking for the joke myself.

  • ShitHead It kicked on one time for me when a car abruptly turned into my lane. Worked as advertised. I was already about to lean into the brake as I was into the horn.
  • Theflyersfan I look at that front and I have to believe that BMW and Genesis designers look at that and go "wow...that's a little much." Rest of the car looks really good - they nailed the evolution of the previous design quite well. They didn't have to reinvent the wheel - when people want a Mustang, I don't think they are going to cross-shop because they know what they want.
  • Theflyersfan Winters go on around Halloween and Summers go on in late March or early April. However, there were some very cold mornings right after the summers went on that had me skidding a bit due to no grip! I do enough (ahem) spirited driving on empty hilly/mountain roads to justify a set of sticky rubber, and winters are a must as while there isn't much snow where I am (three dustings of snow this entire winter), I head to areas that get a bit more snow and winter tires turns that light, RWD car into a snow beast!
  • SCE to AUX My B5.5 was terrible, but maybe the bugs have been worked out of this one.
  • Zerofoo 5-valve 1.8T - and OK engine if you aren't in a hurry. These turbocharged engines had lots of lag - and the automatic transmission didn't help.Count on putting a timing belt on this immediately. The timing belt service interval, officially, was 100,000 miles and many didn't make it to that.
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