GM Launches Chinese EV Under "Shanghai GM" Brand
That GM will launch an electrified Sail in China is no secret, at least not to TTAC readers. You won’t be surprised to hear that GM launched one at the Guangzhou auto show. The car is not the interesting part. The interesting part is the brand behind the car.
The car is called the Sail SPRINGO EV. Just like the Chevrolet Sail, the Sail SPRINGO EV is a purely Chinese development. It was designed by GM China’s Pan-Asia Technical Automotive Center (PATAC), and it is built by the Shanghai GM joint venture. But it is no Chevrolet.
The big surprise is the brand behind the Sail SPRINGO EV. According to the press release, the brand is “Shanghai GM.” To those with branding experience, this is a revolution. Normally, GM is a corporate entity and not a brand. Nowhere in the world can you buy a GM car, you need to buy a Chevrolet, or Buick, a Cadillac, Vauxhall, Holden, or Opel.
The choice of “Shanghai GM” as the brand for the EV is even more interesting considering that the Chinese government requests (or at least strongly recommends) that EVs are sold under a Chinese brand, if they want to qualify for subsidies and if its makers want to remain in the good graces of the Chinese government. All EVs developed by Chinese/Foreign joint ventures are sold under a new “Chinese” brand, owned by the joint venture. Nissan for instance has been on record that the Nissan Leaf will be made and sold under the Venucia brand, something Nissan reconfirmed yesterday to Reuters.
Apparently, Shanghai GM’s new Chinese brand is “Shanghai GM” – an unorthodox choice that flies in the face of all corporate identity rules, but a smart choice. New brands face a long uphill battle for name recognition and branding power, Shanghai GM won’t have that problem. The Sail SPRINGO EV had vexed observers with a new badge that looks like a stylized S, fuelling speculations that “Springo” could be the new electric vehicle brand. But then, that badge could also be an S and a G, for Shanghai GM …
The Shanghai GM Sail SPRINGO EV initially will be available in Shanghai only at a somewhat rich price of 258,000 RMB, or $41,500. Nevertheless, the car’s success is pretty much preordained. The car qualifies for a total of 100,000 RMB ($16,000) in incentives from the central government and the city of Shanghai. What’s more, the car comes with a free Shanghai license plate, something Shanghainese must pay up to $10,000 for. More than 60 percent of the car’s price is therefore covered by government incentives.
Driving the car is likewise a steal. Charging the car (7 hours off a standard 220 V socket) translates into a cost of 70 cents U.S. for 100 km (62 miles). The car is said to have a real-life range of 130 km (80 miles), and a maximum range of 200km (124 miles) under ideal conditions – perfect for a mega-city that measures less than 80 miles end to end. It also could turn into the ideal car to bring its owner to a real big car that is tagged and parked in one of the adjoining provinces.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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- Marcr My wife and I mostly work from home (or use public transit), the kid is grown, and we no longer do road trips of more than 150 miles or so. Our one car mostly gets used for local errands and the occasional airport pickup. The first non-Tesla, non-Mini, non-Fiat, non-Kia/Hyundai, non-GM (I do have my biases) small fun-to-drive hatchback EV with 200+ mile range, instrument display behind the wheel where it belongs and actual knobs for oft-used functions for under $35K will get our money. What we really want is a proper 21st century equivalent of the original Honda Civic. The Volvo EX30 is close and may end up being the compromise choice.
- Mebgardner I test drove a 2023 2.5 Rav4 last year. I passed on it because it was a very noisy interior, and handled poorly on uneven pavement (filled potholes), which Tucson has many. Very little acoustic padding mean you talk loudly above 55 mph. The forums were also talking about how the roof leaks from not properly sealed roof rack holes, and door windows leaking into the lower door interior. I did not stick around to find out if all that was true. No talk about engine troubles though, this is new info to me.
- Dave Holzman '08 Civic (stick) that I bought used 1/31/12 with 35k on the clock. Now at 159k.It runs as nicely as it did when I bought it. I love the feel of the car. The most expensive replacement was the AC compressor, I think, but something to do with the AC that went at 80k and cost $1300 to replace. It's had more stuff replaced than I expected, but not enough to make me want to ditch a car that I truly enjoy driving.
- ToolGuy Let's review: I am a poor unsuccessful loser. Any car company which introduced an EV which I could afford would earn my contempt. Of course I would buy it, but I wouldn't respect them. 😉
- ToolGuy Correct answer is the one that isn't a Honda.
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Meanwhile, that little fender square is VERBOTEN on all models.
The Chinese government is providing incentives and tax breaks to EV manufacturers is no surprise. In their smog- choked mega cities, it is a matter of survival, literally. And once that they develop these vehicles enough to make them competitive with ICE powered vehicles, they will start exporting them to the similar megalopolis, from Sao Paulo to Mumbai.