BMW Maximizes Mini Investment. With The Mini Paceman
BMW will enter marketing history by bringing McDonalds to the automotive industry. Just like McD took one food platform as the basis of a panoply of products (Hamburger, Cheeseburger, Double Cheseburger, McDouble, Daily Double) BMW’s MINI perfects the art and science of mass customization. The latest iteration: The long awaited Mini Paceman, debuting for North America at the Los Angeles Auto Show.
At a base U.S. price of $23,900, the Mini Paceman offers “powerful, dynamically stretched coupe lines and the hallmark MINI go-kart feeling” on a lowered sports suspension and optional all-wheel drive.
We celebrate this momentous occasion with a maxi-sized picture library, a small selection of hundreds offered by BMW. The MINI Paceman will go on sale beginning March 16, 2013. You want fries with that?
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Mini has a little catching up before being fully comparable to Micky Dees. So far, there's no model comparable to the Filet O' Fish in their line up,a la the Aquada.The Bassman,were it to be developed,could tap the urban dwelling,sport fisherman demographic,and their emphasis on a diet rich in Omega-3 fatty acids. A Sushiman submodel would also be a definite hit with aspiring models and actresses,but only if the guy pays for it. I'm also a bit surprised that Mini has never popped out a true Jr BMW, The Notchman. Because Americans love trunks,probably because they're easier to conceal bodies in than hatchbacks.
I've been waiting 30 years for a 2dr AWD hatch with a little clearance, power, and a semblance of handling, quality and comfort. I'm 6'2" - not extreme but don't like looking to the left and seeing the post; I've got a mile of gravel driveway and 20 miles of winding country road to town; two big dogs who like the ride as much as I do and we get 6 to 12 inches of snow in the winter. It's a niche, I know, but I'll bet that after I buy one of these cars two or three others peeps in this valley will get one too. I like it.