The Chrysler New Yorker went through many variations during the television era, from Warsaw Pact-crushing expression of capitalist triumph to Slant-Six-powered Dodge Diplomat sibling to snazzy-looking LH. Along the way, Chrysler’s marketers created a series of TV ads that now tell the Thirty Years of New Yorker story. Let’s check out a sampling of those ads.
1965: 18 feet of comfort. Two tons of security.
1969: The possible dream.
1973: Just like the Apollo Lunar Module, complete with digital clock!
1976: According to Jack Jones, “Torsion quiet ride, comfort as you drive.”
1977: Jack Jones is back. “Gleaming luxury. All a car can be.”
1983: Ricardo Montalban says it’s the most technologically advanced Chrysler ever built.
1984: Where an electronic cockpit helps keep you secure. Where you sit in the lap of luxury.
1985: Señor Montalban, en México, dice “Silencioso y civilizado.”
1986: Ricardo returns, gloating that the Turbo New Yorker caught the competition sleeping.
1987: The thrust of turbo power.
1988: Corinthian Leather.
1989: ¡El valor de la calidad!
1990: Eat at Killer Joe’s.
1991: Cheaper than a Cadillac!
1993: The car that proves you can have everything.
1994: An eloquent expression of form following function.
1995: Not to be confused with El Intrepid.