Shai Aggasi, the visionary behind the Better Place EV battery swap network, has been ousted, with Better Place Australia’s CEO replacing Agassi as global CEO.
The news comes from Just-Auto, which carried Better Place’s official statement on the management change. Agassi will stay on as a board member and retain his stake in the company. Better Place has lost nearly $500 million since its foundation in 2007.
BetterPlace customer IsraellyCool has some interesting takes on the company from the perspective of an Israeli customer. While their product, customer service and lease deals are second to none, their marketing is apparently second rate.
TTAC has long followed the progress of Better Place, with Ed-Emeritus Niedermeyer being a particularly enthusiastic fan. But recent shifts in the world order have struck a blow against EVs, whether it’s the newly accessible supply of tight oil and natural gas or the abandonment of EVs by major OEMs like Toyota. Better Place isn’t yet ready for the grave, but in the five years since it was launched, the climate has changed significantly (no pun intended) and the change in management may precipitate deeper structural changes as well.