By on October 2, 2012

September saw big gains for Volkswagen and Honda, two brands that have been pilloried by the motoring press for apparently sub-par products, while Chrysler led the Big Three in gains, if not volume.

Honda and Acura combined sales were up 31 percent overall, with the CR-V posting a 14 percent gain in a very competitive crossover market. Kia and VW were up 35 and 38 percent overall, while Chrysler posted a 12 percent gain overall, while Ford sales were flat and GM posted a 2 percent gain. Over at Good Car Bad Car, Tim Cain has put together sales rankings for September, as well as some interesting observations on the winners and losers of this past month.

Automaker Sept. 2012 Sept. 2011 Pct. chng. 9 month
2012
9 month
2011
Pct. chng.
BMW Group 26,692 25,779 4% 235,216 219,584 7%
    BMW division 21,761 21,750 0% 186,397 177,679 5%
    Mini 4,899 3,999 23% 48,531 41,635 17%
    Rolls-Royce 32 30 7% 288 270 7%
BMW Group 26,692 25,779 4% 235,216 219,584 7%
Chrysler Group 142,041 127,336 12% 1,250,670 1,009,414 24%
    Chrysler Division 24,850 23,559 6% 241,466 157,551 53%
    Dodge 47,356 40,075 18% 391,912 345,444 14%
    Dodge/Ram 73,770 65,439 13% 611,272 534,209 14%
    Fiat 4,176 2,773 51% 32,742 13,861 136%
    Jeep 39,245 35,565 10% 365,190 303,793 20%
    Ram 26,414 25,364 4% 219,360 188,765 16%
Chrysler Group 142,041 127,336 12% 1,250,670 1,009,414 24%
Daimler AG 25,984 23,900 9% 214,374 186,294 15%
    Maybach 4 3 33% 36 27 33%
    Mercedes-Benz 24,950 23,428 7% 207,027 182,510 13%
    Smart USA 1,030 469 120% 7,311 3,757 95%
Daimler AG 25,984 23,900 9% 214,374 186,294 15%
Ford Motor Co. 174,454 174,860 0% 1,685,068 1,599,711 5%
    Ford division 167,652 167,842 0% 1,621,188 1,534,622 6%
    Lincoln 6,802 7,018 –3% 63,880 64,841 –2%
    Mercury –% 248 –100%
Ford Motor Co. 174,454 174,860 0% 1,685,068 1,599,711 5%
General Motors 210,245 207,145 2% 1,967,715 1,902,149 3%
    Buick 14,673 13,599 8% 137,262 140,092 –2%
    Cadillac 12,579 12,741 –1% 103,512 113,190 –9%
    Chevrolet 149,801 147,611 2% 1,420,383 1,353,933 5%
    GMC 33,192 33,194 0% 306,558 294,934 4%
General Motors 210,245 207,145 2% 1,967,715 1,902,149 3%
Honda (American) 117,211 89,532 31% 1,066,458 859,797 24%
    Acura 14,366 10,010 44% 115,773 89,146 30%
    Honda Division 102,845 79,522 29% 950,685 770,651 23%
Honda (American) 117,211 89,532 31% 1,066,458 859,797 24%
Hyundai Group 108,130 87,660 23% 974,728 860,319 13%
    Hyundai division 60,025 52,051 15% 539,814 492,914 10%
    Kia 48,105 35,609 35% 434,914 367,405 18%
Hyundai Group 108,130 87,660 23% 974,728 860,319 13%
Jaguar Land Rover 4,640 3,851 21% 41,224 34,965 18%
    Jaguar 1,004 1,111 –10% 9,550 9,315 3%
    Land Rover 3,636 2,740 33% 31,674 25,650 24%
Jaguar Land Rover 4,640 3,851 21% 41,224 34,965 18%
Maserati 269 198 36% 1,984 1,705 16%
Maserati 269 198 36% 1,984 1,705 16%
Mazda 24,135 25,521 –5% 209,482 191,315 10%
Mazda 24,135 25,521 –5% 209,482 191,315 10%
Mitsubishi 4,806 5,803 –17% 46,122 65,875 –30%
Mitsubishi 4,806 5,803 –17% 46,122 65,875 –30%
Nissan 91,907 92,964 –1% 866,484 774,079 12%
    Infiniti 9,445 8,479 11% 86,596 72,181 20%
    Nissan Division 82,462 84,485 –2% 779,888 701,898 11%
Nissan 91,907 92,964 –1% 866,484 774,079 12%
Saab Cars North America 429 –100% 4,647 –100%
Saab 429 –100% 4,647 –100%
Subaru 27,683 20,934 32% 245,463 195,550 26%
Subaru 27,683 20,934 32% 245,463 195,550 26%
Suzuki 1,921 2,026 –5% 19,149 20,284 –6%
Suzuki 1,921 2,026 –5% 19,149 20,284 –6%
Toyota 171,910 121,451 42% 1,571,424 1,194,523 32%
    Lexus 20,386 14,995 36% 170,990 135,647 26%
    Scion 6,743 3,838 76% 56,490 37,607 50%
    Toyota division 144,781 102,618 41% 1,343,944 1,021,269 32%
    Toyota/Scion 151,524 106,456 42% 1,400,434 1,058,876 32%
Toyota 171,910 121,451 42% 1,571,424 1,194,523 32%
Volkswagen 51,656 39,111 32% 450,802 344,617 31%
    Audi 12,302 9,725 27% 100,694 84,981 19%
    Bentley 239 151 58% 1,644 1,260 31%
    Lamborghini 40 29 38% 360 253 42%
    Porsche 2,736 2,170 26% 25,015 22,664 10%
    VW division 36,339 27,036 34% 323,089 235,459 37%
Volkswagen 51,656 39,111 32% 450,802 344,617 31%
Volvo Cars NA 4,977 5,042 –1% 51,626 52,155 –1%
Volvo Cars NA 4,977 5,042 –1% 51,626 52,155 –1%
TOTAL 1,188,899 1,053,770 13% 10,900,131 9,519,032 15%

Numbers in this table are calculated by Automotive News based on actual monthly sales reported by the manufacturers and may differ from numbers reported elsewhere.
Source: Automotive News Data Center
Note: *Estimate

 

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51 Comments on “September 2012 Sales Breakdown: Chrysler, Volkswagen Win Big...”


  • avatar

    Reliability is a large problem with VW’s and Chrysler Vehicles every where imho! With VW’s there is the German Way for Repairs, anything else does not work.Chrysler has too many problems for them to be relaible, especially Electrical problems!

    • 0 avatar
      Wheeljack

      Funny, I own two Wranglers and a Stratus and they’ve all given me good service with minimal issues. But hey, if you say all Chrysler products must be bad, then I guess they must be, right?

      • 0 avatar

        Google “Wrangler death wobble”. Enough said…

      • 0 avatar

        Nowhere near enough said. But then again, I’m not lifted.

      • 0 avatar
        tresmonos

        I still have a scar on my hand from wrenching on my girl friend’s 2004 JR platform POS. If you want the world’s best internet documentation on how to fix crap engineered parts, learn how to be a mechanic, and simultaneously scare your grandmother with your new found vocabulary, buy a Chrysler.

      • 0 avatar
        danio3834

        Death wobble isn’t solely a Wrangler phenomenon. 4WD Ford Super Duty trucks are plagued with this issue as well. Really any solid front axle vehicle can be affected.

        It’s an inherent characteristic of the front suspension evident when track bar bushings, ball joints and steering dampers wear out. It’s also caused by using incorrect load range or size tires (gosh never seen that on a Wrangler or lifted pickup).

        The bottom line is that it doesn’t occur in vehicles that are maintained to specification and are using quality OEM parts. Don’t bash Chrysler for a problem caused by negligent owners.

      • 0 avatar
        Wacko

        To TBCRacing.

        The Death Wobble is not only a Wrangler problem, It is a Problem with all trucks with a solid front axle. Just google death wobble and a ford F250 is the first to pop up!!

        So I would have to say not enough said!!

      • 0 avatar
        Wheeljack

        TCBRacing: Google Tacoma & Tundra ball joint separation…’nuff said.

  • avatar
    OldandSlow

    Ford’s numbers are unsurprising. Most of the current FWD models tend to be priced higher than the models they replaced, i.e. Escape and Focus.

    Nissan’s decline versus last September is a surprise. Around here, they are usually marked down more than either Honda, Subaru or Toyota.

  • avatar
    gslippy

    I did my part for Nissan by taking a Leaf home.

    • 0 avatar
      Secret Hi5

      My car takes ME home. Did your Leaf run out of juice?

      j/k!

      • 0 avatar
        gslippy

        Pretty funny.

        I must confess to having some ‘range anxiety’, but I think the best thing to do is ignore the momentary spikes and dips it reports for capacity. Watching the range meter is like day-trading stocks.

        My normal usage is modest, so I shouldn’t really have to worry.

        Now I just have to put my Romney/Ryan sticker on it. :)

    • 0 avatar
      Zackman

      @gslippy:

      Please keep us updated on your Leaf ownership experience. I’m very interested. Right now with my commute, one wouldn’t work for me – a Volt would be my choice, but out of my price range.

      • 0 avatar
        tresmonos

        Submit a review to Derek and see if he’ll post it up. It would be interesting to see how it fits into your daily driving patterns.

      • 0 avatar
        mcs

        @gslippy Congrats on the Leaf! Always glad to hear from people that actually own a particular vehicle.

        I’ve overcome some of my initial apprehensions and now I’m thinking about some sort of plug-in. Right now I’m leaning more towards either a Fusion or C-Max Energi – and/or a Brammo. No, I’m not trying to save the planet or save on gas – I just happen to like electric power trains.

    • 0 avatar

      Congratulations on your Leaf! I like seeing people put their money where their month is. (And no, alas, I can’t afford a Tesla Model S just yet :( ).

      Like others, I hope you’ll let us know about your ownership experience.

      What part of the country do you live in? (In reference to the hot climate battery life issues.)

      D

      • 0 avatar
        gslippy

        I live in western PA. The climate here sees a wide variety of temperatures, but usually doesn’t dwell at any extremes.

        The Leaf is a lease. Nissan was offering $7500 off MSRP, but only for the lease, not for purchase (odd). I’ve never leased before, but I was lured by the terms and by some hesitation about battery durability.

    • 0 avatar

      Woah!! Gslippy, email me dkreindler at ttac dot com would love to get the input of someone who bought a Leaf…

  • avatar
    Beerboy12

    Fiat seems to be doing OK. Can we have the Punto & the Strada now please?

  • avatar
    FuzzyPlushroom

    I’d be primarily worried about Mitsubishi… they’re edging into Death Watch territory, I think.

  • avatar
    spw

    Is Derek trying to avoid T word? Kind of strange not to mention #1 retail brand with 42% gain.

    • 0 avatar
      gslippy

      It’s the tsunami rebound.

      However, Scion’s increase is surprising.

      • 0 avatar
        spw

        it is not just tsunami rebound, it is Toyota rebound.
        In Sept 2010 they sold 147,162, and Sept 2009 they sold 126,015. It is their best September since 2007.

        Scion is up 76% due to increased showroom traffic from FRS. They come to see FRS and then buy other cars as well.

      • 0 avatar
        APaGttH

        …it is not just tsunami rebound, it is Toyota rebound.
        In Sept 2010 they sold 147,162, and Sept 2009 they sold 126,015. It is their best September since 2007…

        Well, if your torture numbers enough.

        If we go back to September 2008 and the global financial meltdown, to say you’re having the best September since 2007, but not beating it, is more of a sign of a general economic comeback (US car sales predicted to be slightly over 15 million units this year, after dropping to under 10 million in 2009).

        The whole industry is up – the 42% increase YoY 2011 to 2012 is about the tsunami first and foremost, and the improvement in some key products (2012 Camry jumps out) second, and the death of the Ford Ranger third.

        Tacoma sales up almost 50% – and although I am only reading tea leaves, I would suspect that displaced Ranger buyers are going to about the only game in town for a quality small pickup (ya I know the Nissan Frontier, the Tacoma is as good as they get and the GM Colorado/Canyon twins are a joke)

        Scion has a big problem despite the short term sales improvement.

        The FR-S sold 1,133 units, a steep decline from the initial couple of months. Does that represent a tight inventory? It could with a turn of just 11 days.

        So what are Scion buyers buying? xB sales? Up 27%. xD sales? Up 40%.

        Ya – so what.

        They are both canceled models with no replacement slated. The iQ sold an anemic 668 units.

        The really only bright spot was the tC, up 25%. Is that because of the redesign (it was an older model last year) or is this FR-S shoppers coming in, kicking the tires and leaving with the cheaper tC.

        But when xB and xD inventory is sold through – you’re looking at 3000 unit sales a month that go away with no viable model to cross shop.

        I agree with your assessment that the FR-S is a halo car, but people aren’t going to walk into a Toyota/Scion dealer to look at a FR-S, and leave in an iQ.

      • 0 avatar
        spw

        APaGttH – not really. Toyota had drop of sales in US due to recalls as well in 2010. Now they are claeing marketshare back, while GM and Ford are losing it.

        For instance, Toyota cant build enough Corolla’s and Rav4′s right now, with tight inventories for 6+ year old models… imagine what will happen next year when new ones come out.

        As to the Scion, who says xD and xB are not going to be replaced by something else? It is only media speculating that right now, which is silly… they did that before tC got replaced with.. tC again.

        But regardless, FRS is bringing showroom traffic to Scion which is making them sell more models even if there is no FRS in stock.

        Nevertheless, real story is their old models – Corolla, Rav4, Highlander, Tacoma are all selling excellent and this is why we have Toyota gaining marketshare. It is also a proof that Toyota’s image is back otherwise who would get 6 year old Corolla or Rav4?

      • 0 avatar
        bd2

        Keep in mind that Toyota has been real aggressive about pricing; not only in incentive spending, but dealers wheeling and dealing.

        And earlier in the year, Toyota was selling a lot to fleet.

        We’ll see how it stack up by the end of the year, but Toyota’s margins aren’t what they used to be.

      • 0 avatar
        GarbageMotorsCo.

        “And earlier in the year, Toyota was selling a lot to fleet.”

        That’s because the tsunami kept them from fullfilling their fleet orders last year. Their inventory hadn;t fully rebounded till the end of last year when they could make their deliveries to their fleet customers.

    • 0 avatar
      krhodes1

      I was amazed that our local Toyota dealer was discounting Prius-Vs like crazy. My Mom got over $4K off MSRP for hers, and they gave her $1500 over Edmunds trade-in on her VW Routan. Considering she paid $15K under MSRP for the Routan new, she made out OK on the deal. With deals like that no wonder they are moving some metal. Have to wonder how the margins are though…

      The Routan being BOTH a VW and a Chrysler product one would thing it would automatically be a disaster, but hers was perfect in 3 years and 35K. Not a single issue with it, other than she kept running into things with it!

  • avatar
    icemilkcoffee

    I am surprsied that Mazda is doing so poorly. I thought the CX-5 would at least give them a shot in the arm.

  • avatar
    threeer

    So…who bought those 4 Maybachs last month???

  • avatar
    Nick

    Kind of a bummer for Cadillac. Their current models may not be to everyone’s taste, but they seem to me to have a pretty good line up generally.

    *shrugs*

  • avatar
    APaGttH

    GM small cars did well. Verano 4,042 units – Sonic 7,525, Spark 2,223 and Cruze 25,787.

    If you’re looking for a benchmark take a look at Honda (parent) and their comparative products.

    The Acura ILX moved 1,737 units in comparison to the Verano.

    The Fit moved 4,660 units in comparison to the Sonic.

    I suspect the Cruze number in September is inflated given the 7K increase from last month with fleet sales.

    I also suspect given the anemic Regal sales that the Regal is struggling to find a niche between the LaCrosse and the Verano and getting cannibalized on both sides.

  • avatar
    daviel

    Good title. “Breakdown”, VW and Chrysler all in the title

  • avatar
    skotastic

    Again glad to see the FIAT 500 doing ok – hopefully for FIAT/Chrysler it doesn’t go the way of the Pacer and fall off the sales chart in a couple of years.

  • avatar
    hreardon

    What’s the story with BMW lately? Sales have been relatively flat over the past nine months. Capacity limitations or slow sales, especially on the new F30 3-series?

    • 0 avatar
      CJinSD

      It would almost give me hope for BMW customers if they are resisting buying 4-cylinder, turbocharged 3-series with lobotomy scars over their grills.

    • 0 avatar
      sckid213

      I am also surprised BMW hasn’t been seeing a higher lift from the F30. And though I have seen a handful here in LA, I haven’t seen as many new F30s as I thought I would have by now. I think people coming out of E90s who don’t like the F30 for whatever reason — be it styling, high pricing, the options packages, etc. — are heading over to Audi. And they might start heading to Cadillac once the ATS ramps up. About that we shall see.

      • 0 avatar
        krhodes1

        I do think that there are a combination of things that are hurting the F30. First of course, is the state of the economy. Pretty crappy for an awful lot of people, and the 1%ers don’t buy 3-series, other than for thier kids. Second is that many folks (quite rightly) won’t buy the first year of a new model. I sure wouldn’t! Thirdly, BMW’s new “trim line” bull$hit is KILLING them, per the sales guys at my local dealer. Have lost sales due to not being able to get the trim they want in the color scheme they want. They really need to loosen this up a lot. And finally the well publicized issues with the steering and the slightly odd styling here and there all add up to a good year for Audi.

  • avatar

    My theory about it.

    Many people discovered VW but not their quality problems, not yet – it will take 5 to 6 years for hangover take place and for mainstream customers to realize than German cars are expensive and headache to maintain (in America).

    It is also well known fact that American public do not trust stuff from American companies and Chrysler is up because it is not American car company anymore. Chrysler claims their cars are imports now (even if from Detroit). If GM and Ford advertise their cars as “imported” as well they would do much better. Heck how life would be much better if we could also import Government, Congress and Healthcare as well.


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