The days of the six passenger sedan are officially over; with the death of the current generation Chevrolet Impala, the front bench seat is now gone from the North American marketplace.
Only 10 percent of Impala customers ordered the bench seat option, at a cost of $195. Bucket seats are now the sole choice in all automobiles, but GM’s Clay Dean revealed an interesting nugget while speaking to Automotive News
Dean said bench seats carry a nostalgic factor, and he doesn’t rule out their return in smaller cars.
“There is certain nostalgia for bench seats, like being able to snuggle up with your date at a drive-in movie, and some customers still like them,” Dean said.
Maybe this is a previously-unknown part of GM’s Generation Why marketing strategy? If so, it’s a damn sight better than, well…everything else they’ve done.