October Sales Projected To Be Up More Than 10 Percent
TrueCar, Kelley Blue Book, and Edmunds have submitted their sales projections for October. They agree (as far as they supply numbers) that the market should be up by more than ten percent in October, that Ford and GM will underperform, that Chrysler will continue to be strong, and that Volkswagen and Toyota will continue delivering stellar growth numbers.
En detail, the forecasters’ views differ slightly, or sometimes (such as with Nissan) more than slightly. Edmunds is taking a dimmer view of GM.
Market Share Projection, October 2012TrueCarKelleyEdmundsManufacturerOct’12Oct’11Oct’12Oct’11Oct’12Oct’11Chrysler11.60%11.20%11.80%11.20%11.40%11.20%Ford15.50%16.40%15.30%16.40%15.30%16.50%GM17.60%18.30%18.00%18.30%17.30%18.30%Honda9.80%9.60%10.20%9.60%10.20%9.60%Hyundai/Kia9.00%8.80%8.80%8.80%––Nissan7.60%8.10%8.10%8.10%7.70%8.00%Toyota14.40%13.10%15.00%13.10%14.70%13.10%Volkswagen4.20%3.70%4.40%3.70%––At the market share front, Chrysler is seen adding slightly to its share, Ford and GM are expected to lose, Volkswagen and Toyota are projected to gain.
Disclainmer: These are forecasts, the end results will be different.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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How is subaru doing? I remember that during the car-pocalypse they were growing, as well as Hyundai and KIA. now the Koreans are basically treading water..... also, any word on mazda?
Bertel, any thoughts on what these numbers would be if they were normalized to remove the impact of the tsunami?
Those who said 'Honda has lost it' will eat their words.
I agree with Warren Buffet, watch for a huge GM resurgence. I'm starting to see new Cadillacs and they are stunning. GM has bunch of new high volume products on the way such as Silverado/Sierra, Tahoe/Yukon/Suburban/Escalade, Impala, Encore and a new compact truck. I also predict that the Escape will start to challenge the Camry for top seller at least until the new Cherokee comes out.