Poor reporting by unscrupulous bloggers is nothing new - there’s even a book about it. We try and stay above the fray and simply write accurately the first time around. But a story regarding Jeep and Chinese production has been making the rounds with such speed that TTAC readers have been emailing us for clarification. It got so bad that even Mitt Romney got things wrong.
While the original report by Bloomberg correctly stated that additional capacity for Jeep may be sought out in China, other blogs followed the time honored tradition of spinning the facts to create a new story, in the name of gaining all-important clicks. Chrysler ended up issuing a statement clarifying the matter.
There are times when the reading of a newswire report generates storms originated by a biased or predisposed approach.
On Oct. 22, 2012, at 11:10 a.m. ET, the Bloomberg News report “Fiat Says Jeep® Output May Return to China as Demand Rises” stated “Chrysler currently builds all Jeep SUV models at plants in Michigan, Illinois and Ohio. Manley (President and CEO of the Jeep brand) referred to adding Jeep production sites rather than shifting output from North America to China.”
Despite clear and accurate reporting, the take has given birth to a number of stories making readers believe that Chrysler plans to shift all Jeep production to China from North America, and therefore idle assembly lines and U.S. workforce. It is a leap that would be difficult even for professional circus acrobats.
Let’s set the record straight: Jeep has no intention of shifting production of its Jeep models out of North America to China. It’s simply reviewing the opportunities to return Jeep output to China for the world’s largest auto market. U.S. Jeep assembly lines will continue to stay in operation. A careful and unbiased reading of the Bloomberg take would have saved unnecessary fantasies and extravagant comments.
So there you have it folks. Jeep production is not in danger of leaving Toledo any time soon.